E-Malt.com News article: Ireland: Heineken is Ireland’s leading drinks brand - Checkout Top 100 Brands report

Heineken is Ireland’s leading drinks brand according to the latest Checkout Top 100 Brands report. The rankings are produced by Checkout Magazine in partnership with NIQ Ireland.

The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace.

In compiling the report, NIQ Ireland measures the sales performance of over 5,000 brands from over 200 product classes.

The report shows interesting implications for the the grocery retail off-trade sector and Irish consumer behaviour.

Looking back to 2022, fewer than ten of the top 12 drinks brands retained their positions from last year.

This may indicate that inflation and the cost of living are biting into the pockets of drinkers forcing them to reassess their buying choices.

The report shows Smirnoff, Guinness, Bulmers, Jameson and Coors are still the nation’s number two, three, four, five and six brands, respectively, while Santa Rita, Casillero del Diablo, Rockshore and Corona retain their number nine, ten, 11 and 12 positions.

Beyond the top ten, three brands retain their 2022 positions this year. Irish lager Rockshore retains the number 11 position that it reached last year, Mexican lager Corona makes it three years in a row at number 12, while much further down the list, Molson Canadian retains the number 47 position that it claimed in 2022.

When it comes to Ireland's Top 20 Wines, Santa Rita is Ireland’s favourite wine brand for the sixth year in a row.

“Inflation has been a significant concern for many shoppers throughout the past year, but despite pressures on grocery budgets, brands remain resilient,” says Ruth Lloyd-Evans, senior business insights manager – retailer services, NIQ Ireland.

Overall, the report found that Coca-Cola is Ireland’s biggest-selling brand for a 19th year in a row.


08 September, 2023