E-Malt.com News article: China: Budweiser China launches its first-ever organic beer

Budweiser China is making waves in the high-end beer scene with the launch of its first-ever organic beer, the Dao Insights reported on October 2.

Dubbed the “Brewmaster Organic”, the newly launched beverage strictly adheres to organic production standards throughout its production process. Maintaining a commitment to natural processes, the beer is free from genetically modified seeds, chemical pesticides, or fertilizers. In addition, over 95% of its ingredients (excluding water) are organic, a claim validated by its fresh certification from the Nanjing Guohuan Organic Products Certification Center.

The launch comes as brands increasingly align with the growing Chinese organic market. According to a report from JD.com Supermarket’s “White Paper on Organic Consumption Trends in 2022”, the nation’s organic market is expected to hit 107 billion RMB (14.9 billion USD) by 2023.

China’s burgeoning organic market, though growing, trails behind global leaders like the US, which recorded a staggering 50.9 billion USD in 2021 according to FiBL, highlighting China’s immense untapped potential in this sector.


03 October, 2023