E-Malt.com News article: South Korea: HiteJinro takes over distribution of Miller Genuine Draft in Korea

HiteJinro, Korea’s leading liquor maker, said on March 31 it has taken over domestic distribution of Miller Genuine Draft starting this month, bringing the American lager back to the Korean market, The Korea Times reported.

Miller Genuine Draft is a lager produced by Molson Coors Beverage Company, the global brewing conglomerate. Launched in 1985, the beer is brewed through a four-stage cold filtration process and contains 4.7 percent alcohol by volume.

HiteJinro said the brand will be available in two formats: a 500 milliliter can for the retail channel and a 330 milliliter bottle for on-premise venues such as bars and restaurants. Distribution through both channels begins nationwide today.

To mark its return to the Korean market, Miller Genuine Draft has updated its packaging.

The redesign retains the brand's signature "M" logo while applying a brighter gold color scheme intended to reinforce its genuine image. An online marketing campaign tied to the brand's "Break the Mold" concept will also launch Tuesday through the brand's official Korean Instagram account.

"Miller Genuine Draft is a brand that has long been loved in global markets for its smooth taste and intense freshness," a HiteJinro official said.

"We hope moments shared with Miller Genuine Draft will be remembered as meaningful experiences for Korean consumers, and we will work to establish it as a differentiated premium lager."


03 April, 2026