E-Malt.com News article: 506

Following the success of his British beer in India, London-based NRI industrialist Karan Billimoria plans to set up a £10-million brewery either in Hyderabad or near Delhi, The Times of India reported.

Founder Chief Executive of British Cobra Beer, Billimoria said the brewery would most probably be set up this year to manufacture three million cases of bear annually in the country.

He said that the company would acquire an Indian brewery for manufacture of Cobra beer in the country and was in the process of identifying one in Hyderabad or near Delhi.

He said the per capita consumption of beer in the country was a mere 0.7 litre per year as against 18 litres in China and 55 litres in South Africa.

He preferred to acquire a brewery than a greenfield one as he would not want to go through the hassles of getting a licence which was cumbersome and difficult.

Cobra beer was orignally brewed in India at Mysore Breweries and exported to England.


13 January, 2003