E-Malt.com News article: UK: InBev UK launches first advertising campaign for its premium lager, Brahma

InBev UK launches its first advertising campaign for the Brazilian premium lager Brahma. Wheel digital agency created an online and print advertising content in the frame of a strategy which uses the services of Brazilian artist Speto that will stress the Brazilian heritage of the brand.

The nationwide poster campaign would be supported by a national magazine blitz in titles like the NME, Q and Time Out in addition to broadsheet supplements, according to the statement of Karl Guard the group account director at Starcom.

Starcom Digital created content for this campaign to be placed on Daily Telegraph, The Times and The Guardian Internet sites.

An Additional sampling for this campaign will take place in the UK in fashion stores and at selected events.


19 October, 2005