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The German brewer, Hasseröder, gave a face-lift to its products in order to boost sales in the UK, according to The Publican. Product packaging has been redesigned giving the brand a "more premium, European look", company's marketing controller Pete Martin reported in a statement. The brand has also gained listings in several Laurel pubs.

Hasseröder, Germany's fifth biggest brand, is brewed at Gilde Brauerei in Hanover, recently bought by Interbrew.


10 February, 2003