E-Malt.com News article: USA: Anheuser-Bush to launches a new holiday brew

Anheuser-Busch announced on December 13 that it is launching a new holiday brew. Winter’s wonderland is getting cozier this season with Winter’s Bourbon Cask Ale, a rich, full-bodied seasonal draught hand-crafted by Anheuser-Busch brewmasters. This new beer is sure to thaw bone-chilling nights while tantalizing the taste buds with its smooth, robust flavor and warm, tawny color. Brewed with dark roasted caramel malts and all-imported hops and aged on toasted bourbon oak casks and whole Madagascar vanilla beans, this winter brew is the second to be launched in a series of specialty seasonal drafts.

Winter’s Bourbon Cask Ale treats beer lovers to an exceptional drinking experience, full of rich aromas, hints of vanilla, and flavorful hops. Its uniqueness and complexity will appeal to adults who have a passion for beer.

“Winter’s Bourbon Cask Ale was carefully crafted to appeal to adults who are looking for a new drinking experience this season,” said Florian Kuplent, brewmaster, Anheuser-Busch Inc. “It’s a great complement to an evening out with friends and family and is perfect for enjoying over storytelling, taking refuge from the stresses of the day, and escaping the blustery weather outdoors.”

With 6 percent alcohol by volume (ABV) and available nationwide through February, this is the second in a series of seasonal draught beers Anheuser-Busch plans to introduce to on-premise accounts across the country. Jack’s Pumpkin Spice Ale – a spiced beer with the aroma of cinnamon, cloves and nutmeg and a malty finish – was the first seasonal draught in this new program.

Other Anheuser-Busch specialty brews – the Michelob Marzen and Michelob Pale Ale – were recently awarded gold medals at the Great American Beer Festival. These seasonal beers were part of the Michelob Specialty Sampler Collection.

Based in St. Louis, Anheuser-Busch Inc. is the leading American brewer holding 50 percent of the U.S. beer market.



14 December, 2005