![#](https://e-malt.com/Images/left_top_corner16x200.gif) | E-Malt.com News article: USA & Germany: InBev USA conducts agency review of imported Beck’s![Brewery news](https://e-malt.com/Images/BeerBullet2.gif)
InBev USA is conducting an agency review for the global advertising account for German import Beck’s, reports said July 06.
Leo Burnett USA agency currently holds the account. US$40million to US$50 million are spent by InBev on Beck's advertising worldwide, the report said.
Leo Burnett confirmed: "We're proud of our strong, business-building work on Beck's behalf and will aggressively defend the global assignment."
Even if Beck’s is the ninth biggest import with about 2.1% market share, it lost almost a half point of its market share over the past five years. Presently, InBev is facing a 3.6% decline in Beck’s shipments to USA to 540,000 barrels.
07 July, 2006
|
|