E-Malt.com News article: France: Brasseries Kronenbourg selects TrenStar’s Mobile

The mobile asset management solutions provider, TrenStar Inc., announced on September 19 that it has won a contract to manage Brasseries Kronenbourg’s entire fleet of kegs. Brasseries Kronenbourg, the largest brewer in France, is a subsidiary of Scottish & Newcastle plc., TrenStar’s largest customer,

Under the agreement, TrenStar adds approximately 1.3 million kegs to the more than 4 million that TrenStar already owns and manages in the U.K. TrenStar will manage the fleet for Brasseries Kronenbourg until 2017.

About Scottish & Newcastle
Scottish & Newcastle (S&N) is one of the world’s leading beer-led beverages companies with market leading positions in 15 countries across Europe and Asia. S&N currently ranks number seven by volume sales in the world’s top ten brewers and has three of the top ten beer brands in Europe in Baltika, Foster’s and Kronenbourg 1664. In addition to these key international brands, S&N’s portfolio includes national market leaders, such as John Smith’s and Strongbow in the UK, Kronenbourg Red&White in France, Sagres in Portugal, Lapin Kulta in Finland and Kingfisher in India. Amongst our speciality niche brands are Newcastle Brown Ale, primarily exported to the USA and Grimbergen, the Belgian Abbey beer.

About TrenStar
TrenStar is the first company to offer mobile asset management. From the start in 2001, TrenStar’s singular mission has been to buy, track and manage high-value containers for customers throughout asset-intensive industries. TrenStar offers one complete outsourced solution that combines asset acquisition, tracking technology and management services all for a per-use fee, so customers, and eventually entire industries, reduce operating expenses, improve customer service and manage assets and their contents effectively. TrenStar's clients include Carlsberg UK, Coors Brewers Limited, Scottish & Newcastle, Kraft, Firestone, Goodyear and several hospitals within the healthcare industry. Consistently ranked one of the top software developers in the Denver area and named a Deloitte Technology Fast 500 Rising Star in North America in 2004, TrenStar has offices in Denver, the United Kingdom and South Africa. TrenStar is privately held, and the primary shareholders are Trencor Limited, The Carlyle Group and the Leede Companies. On the Net: www.trenstar.com


29 September, 2006