E-Malt.com News article: Japan`s Asahi Beer plans to enter the Korean beer market
Asahi is going to achieve this goal via cooperation with the Korean company Bohae Brewery, a soju maker.
Asahi will import 30m bottles of “Bohae” soju a year, while Bohae will sell Asahi bees in Seoul and the Cholla region. Asahi believe that this strategy can permit the company to capture 10% of the domestic beer market in 2-3 years.
22 March, 2001
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