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Flash Summary
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E-Malt.com Flash 17b
April 24 - April 27, 2014
Quote of the Week
"Life shrinks or expands in proportion to one's courage."
Anais Nin
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Currency Rates
Base Currency: Euro
on April 25, 2014 |
Base Currency: US Dollar
on April 25, 2014 |
| |
1 EUR = 1.3823 USD
1 EUR = 0.8233 GBP
1 EUR = 1.5246 CAD
1 EUR = 1.4902 AUD
1 EUR = 141.5300 JPY
1 EUR = 3.0761 BRL
1 EUR = 49.4199 RUB
1 EUR = 8.5392 CNY
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1 USD = 0.7235 EUR
1 USD = 0.5956 GBP
1 USD = 1.1030 CAD
1 USD = 1.0781 AUD
1 USD = 102.3930 JPY
1 USD = 2.2254 BRL
1 USD = 35.7527 RUB
1 USD = 6.1777 CNY
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Currency Rates Chart
Equities of the Largest Breweries
Average Market Prices Change Trend
| April 25, 2014 |
| Type |
Crop 2013 |
Crop 2014 |
| EUR |
% |
EUR |
% |
| 2rs Barley |
199.00-201.00 |  1.01% |
207.00-209.00 |  |
| 6rw Barley |
188.00-190.00 | 0.53% |
194.00-196.00 | |
| 2rs Malt |
397.50-399.50 | 0.62% |
404.00-406.00 | |
| 6rw Malt |
384.00-386.00 | 0.32% |
388.00-390.00 | |
| Feed Barley |
162.00-164.00 |  1.21% |
nq | |
Note: Just click
here
and you will be led to our Market Price History. These are average French barley market prices estimated on FOB Creil basis. The theoretical average malt prices are based FOB Antwerp being estimated on French malting barley. The changes are compared to last Newsletter's prices. Arrows indicate the direction of the change.
World: Heineken’s Q1 report shows increased revenue and beer volumes
...Click here
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Malaysia: Carlsberg Brewery Malaysia Bhd expects a challenging 2014 due to rising costs and inflation
...Click here
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EU: EU Commission’s S&D estimate shows larger barley availability in 2013/14 and 2014/15
...Click here
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Canada & USA: Canada still struggling with barley shipping schedules, US barley planting intentions down 9% this year
...Click here
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Europe: Spring barley planted early and in good conditions this year
...Click here
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USA: Heineken’s tequila-flavored Desperados to be available in the entire US next year
...Click here
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Graph of the week
Table of the week
The Number of US Breweries 2009 - 2013
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
April 24
1704 "Boston News-Letter", 1st successful newspaper in U.S., forms
1888 Eastman Kodak Co. forms
1981 IBM-PC computer introduced
1990 West and East Germany agree to merge currency and economies on July 1st
April 25
1905 World's largest diamond, Cullinan - 3106 carets, found in South Africa
1931 Pynchon & Co., one of the Wall Street's largest and most prestigious brokerage firms, goes bust, with $40 million in liabilities - the biggest failure of a brokerage yet on record
1955 Columbia U scientists develop an atomic clock accurate to within one second in 300 years
April 26
1755 1st Russian university opens (Moscow)
1887 Huntsville Electric Co forms to sell electricity
1904 Bell Telephone Company of Antwerp Belgium forms
April 27
1914 W. H. Carrier patents air conditioner
1925 Netherlands and Great Britain return to gold standard
2005 Airbus A380 makes its first flight from Toulouse, France
Agenda
April 2014:
07-08: World Beer Cup 2014 (Denver, USA)
08-11: Craft Brewers Conference 2014 (Denver, USA)
13-17: Trends in Brewing 2014 (Ghent, Belgium)
22-24: Pivovar (Brewer) 2014 (Moscow, Russia)
26-27: Zythos Beer Festival 2014 (Leuven, Belgium)
May 2014:
21-24: Pivo (Beer) 2014 (Sochi, Russia)
21-24: South Beer Cup 2014 (Belo Horizonte, Brazil)
22-24: Copenhagen Beer Festival 2014 (Copenhagen, Denmark)
23-25: Latviabeerfest 2014 (Riga, Latvia)
June 2014:
11-15: Mondial de la Biere 2014 (Montreal, Canada)
August 2014:
12-16: Great British Beer Festival 2014 (London, UK)
September 2014:
08-11: Worldwide Distilled Spirits Conference 2014 - IBD Scottish Section (Glasgow, UK)
25-27: Drink Technology India 2014 (Mumbai, India)
October 2014:
13-16: China Brew and Beverage 2014 (Beijing, China)
November 2014:
11-13: Brau Beviale 2014 (Nuremberg, Germany)
12-14: Vietbrew 2014 (Ho Chi Minh City, Vietnam)
More events are available on site e-malt.com
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Brewery News
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China: Beer output up 4.6% last year
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Beer is outstripping liquor and wine in terms of profitability in China, according to industry sources, and it's one of the few bright spots
...More info on site
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World: Heineken’s Q1 report shows increased revenue and beer volumes
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Heineken NV, the world’s third-biggest brewer, reported on April 24 first-quarter sales that beat analyst estimates, as demand for its namesake beer surged in
...More info on site
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Malaysia: Carlsberg Brewery Malaysia Bhd expects a challenging 2014 due to rising costs and inflation
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Carlsberg Brewery Malaysia Bhd expects a challenging 2014 due to rising raw materials, operating costs and inflation, managing director Henrik Juel Andersen was quoted
...More info on site
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USA: Heineken’s tequila-flavored Desperados to be available in the entire US next year
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Spanish-sounding, tequila-flavored Desperados, which is owned by Heineken, is making its U.S. debut after being sold overseas for more than 15 years. The brewer's U.S. importing division began selling bottles in Florida and Georgia earlier this month and has plans for national distribution next year, AdAge reported on April 24.
The ad campaign, which debuts next week, will target urban markets. "We are trying to deliver on that high-energy, nightlife type of scene," said Raul Esquer, the Desperados brand manager for Heineken USA.
The importer will use the same campaign that is rolling out internationally for the brand, which is sold in more than 60 countries. The agency is Dufresne Corrigan Scarlett, an independent shop based in Paris. The campaign, called "At Dusk, We Rise," includes two TV spots (above) that are full of music and dancing. A big chunk of the spending will be on digital and out-of-home ads.
Desperados is the latest example of beer marketers relying on flavors and higher-alcohol products to lure millennial drinkers. Anheuser-Busch InBev, for instance, began seeking more party-drinkers with the 2012 launch of Bud Light Platinum, and has continued to expand its line of Bud Light Lime branded margarita-inspired flavored malt beverages. Earlier this year,
...More info on site
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India: Kaltenberg beer to be launched in Goa
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Corking open a new 'super-premium' category in India's beer market, a German brand has launched its lager in Goa. Kaltenberg beer, owned by German firm Konig Ludwig International, will be manufactured by CMJ Breweries Private Ltd at their plant in Meghalaya, and will retail in Goa at 75 for a pint. Until now, the super-premium category only included imported beers, and holds a tiny market share of around 5 lakh (1 lakh = 100 000) cases a year, The Times of India reported on April 24.
Konig Ludwig International is owned by Bavarian royal Prince Luitpold von Bayern, great grandson of the last king of Bavaria. Kaltenberg is claimed to be one of the oldest beers in the world, courtesy of the royal family that started the first brewery in 1260.
"Goa is the Mecca of beer, and the best state to launch this new super-premium category of beer, called so because all the ingredients are imported from Germany. Even though the beer is indigenously manufactured, the end product will be identical to the beverage manufactured in Germany as the brewing process is the same, as well as the recipe and climatic conditions," claimed Rohit Jain, chairman, CMJ Breweries.
Kaltenburg Royal Lager will
...More info on site
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Barley News
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EU: EU Commission’s S&D estimate shows larger barley availability in 2013/14 and 2014/15
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The EU Commission’s barley S&D estimate of March 6 is as follows:
Opening stocks in 2013/14 are estimated at 4.2 mln tonnes vs. 7.2 mln
...More info on site
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Canada & USA: Canada still struggling with barley shipping schedules, US barley planting intentions down 9% this year
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In Canada there are still substantial delays for barley (and other grain) shipments to seaports and across the border to the U.S., traders except
...More info on site
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Europe: Spring barley planted early and in good conditions this year
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Europe has planted its spring barley early and under good conditions this year. Already early in March, planting was completed in most regions, Evergrain
...More info on site
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Canada: Barley plantings seen down 11% this year
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Canadian farmers in 2014 intend to plant less wheat and slightly less canola than in 2013, but more wheat and less canola than expected
...More info on site
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