Newsletter Summary
Last five graphs
Note: All graphs issued with e-malt.com newsletters
are published in "Graph" section
of e-malt.com site.
Last five tables
All e-malt.com tables are published in e-malt.com Statistics section. The Statistics section includes Barley statistics, Malt statistics and Beer statistics. The tables related to barley are published in Barley Statistics section, the tables related to malt in Malt Statistics section and the tables related to beer in Beer Statistics section.
Last five prices evolutions
Access to E-malt.com
Do you know E-malt.com?
Dear E-malt Reader!
E-malt.com Newsletters Archive could be found directly on
e-malt.com
site. Browsing through our Newsletters Archive you may see all the issues you have missed.
To this purpose you just have to login e-malt.com and click on Newsletters link in the menu.
Reading our Newsletters you will be kept informed with the latest news
and events regarding malting and beer world.
You may also submit your own news, events or other information to the address
info@e-malt.com!
You may find updated malt, barley and beer statistics on e-malt.com
Statistics section.
Just enter e-malt.com!
Here you will find all tables issued with e-malt.com newsletters.
E-malt.com Agenda gives the possibility to keep you informed about the Events
planned to be held in the whole world related to the brewing and malting
industries. To this purpose you just have to login
e-malt.com
and click on Agenda link in the menu. Reading our Event Agenda you will find
out about the future symposia, conferences and festivals related to malting and
beer world. You may also submit your own events to the address
info@e-malt.com
E-malt.com has Trading Online system. The system is to be used for
malt/barley trading. One can register a malt/barley offer or a malt/barley
request. The registering person could be as a seller/buyer or as an agent for
seller/buyer. The User can see information about all active malt/barley offers
& requests. If needed the system allows user to buy/sell malt/barley due to
reasonable offers/requests. The way to do this is to confirm reasonable
transaction. Trading Online rules are available through the Internet in the
Trading Online as well as Tutorial (useful for persons who starts the system
usage). To visit the E-malt Trading Online first go to the E-malt.com site,
then click Trading Online link in the left menu of the e-malt.com home page.
For more details please contact info@e-malt.com
Thank You!
E-malt.com Links!
|
E-Malt.com Newsletter 24b June 12 - June 15, 2014
Quote of the Week
"If you do not have patience you cannot make beer."
African Ovambo proverb
You are one of the
54,000 professionals of the brewing and malting industries
from
197 countries
receiving our free bi-weekly
E-malt Newsletters
published since 2001. You seem to be pleased by getting them as we have registered something like
3 mln readings.
To keep the high level of this informative reservoir in both brewing and malting industries and in order to continue to improve it we have to request a small contribution for full access to E-malt.com information.
The majority of our readers have responded positively thus giving us the possibility to keep developing this global informative reference.
A one-year membership costs only 169,- Euros and gives you full access to both our Full Bi-weekly Newsletter and website www.e-malt.com.
You can pay by credit/debit card or bank transfer (against invoice). Ordering is simple, use our online secure ordering system: click hereunder to begin - you can have access in just 5 minutes!
CLICK HEREUNDER TO SUBSCRIBE
One-year individual subscription: 169, - Euros
Two-year individual subscription: 299, - Euros
Save money when your colleagues join:
One-year group subscription for 2-5 members: 349, - Euros
One-year group subscription for 6-10 members: 519, - Euros
One-year group subscription for 11-20 members: 689, - Euros
One-year group subscription for 21-50 members: 919, - Euros
One-year group subscription for 51-100 members: 1149, - Euros
For a personal service contact our Membership staff :
Email : info@e-malt.com
Direct line : +32 (0)87 681381;
Fax : +32 (0)87 352234
If calling, please note our office hours are 9am - 5pm (Belgium time)
|
Currency Rates
Base Currency: US Dollar on June 13, 2014 |
Base Currency: Canadian Dollar on June 13, 2014 |
|
1 USD = 0.7386 EUR
1 USD = 0.5946 GBP
1 USD = 1.0861 CAD
1 USD = 1.0639 AUD
1 USD = 101.9710 JPY
1 USD = 2.2358 BRL
1 USD = 34.3830 RUB
1 USD = 6.1507 CNY
|
|
1 CAD = 0.9209 USD
1 CAD = 0.5476 GBP
1 CAD = 0.6801 EUR
1 CAD = 0.9797 AUD
1 CAD = 93.9057 JPY
1 CAD = 2.0590 BRL
1 CAD = 31.6634 RUB
1 CAD = 5.6642 CNY
|
Currency Rates Chart
Equities of the Largest Breweries
USA: Anheuser-Busch to expand its Idaho malting plant
...Click here
|
USA: Anheuser-Busch and MillerCoors unveil ingredients of their beers on food blogger’s demand
...Click here
|
Canada, ON: Stack Brewing set to undertake major expansion
...Click here
|
Canada & South Korea: The Barley Council of Canada supports government’s efforts to move forward on free trade deal with South Korea
...Click here
|
USA, MI: Boatyard Brewing Co. to launch in Kalamazoo on June 21
...Click here
|
USA, UT & TX: Epic Brewing beers to be distributed in Texas
...Click here
|
USA, MI & MA & CT: New Holland Brewing Co. expanding distribution in New England
...Click here
|
USA, PA: Voodoo Brewery purchasing long-vacant building in Homestead with plans to set up operations there
...Click here
|
USA, LA: Courtyard Brewery gains federal approval to brew beer for sale in New Orleans
...Click here
|
USA, CA: Mavericks Brewing to launch this month in Northern California
...Click here
|
World: Early indications for beer industry in 2014 so far encouraging - analysts
...Click here
|
World: With crop prospects excellent in most countries grains prices decline may not have come to an end yet - analysts
...Click here
|
Argentina: Barley production may drop this year because of slow exports
...Click here
|
France: Wheat and barley crops facing “unprecedented” levels of yellow rust fungal disease
...Click here
|
Brazil: New report suggests real winner of World Cup of soccer will be the alcohol industry
...Click here
|
Ukraine: Southern regions start 2014 grain harvesting a few weeks earlier than last year
...Click here
|
Kenya: Government bans sale of a popular German beer brand for not having an expiry date
...Click here
|
India: King Cobra beer now available in West Bengal
...Click here
|
Kenya: Keroche Industries accuses NACADA of omitting it from approved liquor and breweries list
...Click here
|
Ghana: Accra Brewery Limited launches redeveloped Stone Lager
...Click here
|
Graph of the Week
Table of the Week
Asia Barley Imports, Production, Consumption, and Stocks
Prices Evolution
Barley Prices
Canadian Malting and Feed Barley Prices
US Malting and Feed Barley Prices
French Malting and Feed Barley Prices
Theoretical Malt Prices
Canadian Malt Prices
US Malt Prices
Theoretical EU Malt Prices
Scientific Digest
What about the aroma potential of glycoside-linked
compounds?
ABSTRACT
US and German researchers used spent hops
from CO2 extraction to brew beers that only differed
in the point of addition of the spent hop material (in
the boil, end of fermentation, after filtration) hoping
that enzyme activity would produce different
amounts of different monoterpenes. Though
analytical differences were not significant, the
sensory data showed that each beer was significantly
different. While the addition at end of fermentation
yielded in stronger tropical/melon like aroma, the
addition after filtration showed stronger herbal/ice
tea, grassy/hay and earthy/tobacco aroma. So yes,
spent hops add to your hop aroma and beer, but scientists have not yet quantified what it is! Read more
Source: Barth Innovations
|
These Days in Business History
June 12
1916 Einstein's Theory of General Relativity presented
1949 1st Polaroid camera sold $89.95 in New York City
1975 Israel signs an agreement with European Economic Market
June 13
1933 Financial and Economy World conference opens, 66 countries
1934 Black-McKeller Bill passes causes Bill Boeing empire to break up into Boeing United Aircraft [Technologies] and United Air Lines
1975 1st oil pumped from North Sea oilfield
June 14
1755 1e edition of Dr. Johnsons "Dictionary"
1846 Belgian Liberal Party forms
1946 Canadian Library Association established
1951 1st commercial computer, UNIVAC 1, enters service at Census Bureau
June 15
1762 Austria uses 1st paper currency
1909 1st U.S. airplane sold commercially, by Glenn Curtiss for $5,000
1949 Gas turbine-electric locomotive demonstrated, Erie Pa
Agenda
News Articles
USA: Anheuser-Busch to expand its Idaho malting plant
|
Anheuser-Busch has filed a permit application with the Idaho Falls Building Department to expand its malting plant, NPG Idaho reported on June 11.
The project,
...More info on site
|
USA: Anheuser-Busch and MillerCoors unveil ingredients of their beers on food blogger’s demand
|
Anheuser-Busch and MillerCoors, two of the world's biggest beer makers, are posting online what's inside bottles of Budweiser and Miller Lite after pressure from a food blogger, ABC News reported on June 13.
The two companies on June 12 posted the ingredients of some of their most popular brands, and promised to be more transparent in the future. The announcements come a day after blogger Vani Hari posted a petition on FoodBabe.com to get major brewers to list what's in their beverages.
Anheuser-Busch posted the ingredients for its two top-selling brands on its website, tapintoyourbeer.com. It lists the same ingredients for Budweiser and Bud Light: Water, barley malt, rice, yeast and hops. The company, which also makes Beck's, Busch and Michelob beers, said it will list the ingredients for all of its other brands online "in the coming days." It's the first time Anheuser-Busch has detailed the ingredients of its beers.
MillerCoors posted the ingredients of Miller Lite, Coors Light and six other brands on its Facebook page. Most are made from water, barley malt, corn, yeast and hops, the company said.
"We also value transparency and are happy to comply with the request for additional information," MillerCoors said in a statement. The company
...More info on site
|
Canada, ON: Stack Brewing set to undertake major expansion
|
With Stack Brewing's one-year anniversary coming up at the end of the month, the Sudbury, Ontario-based microbrewery is set to undertake a major expansion, Sudbury Northern Life reported on June12.
Owner Shawn Mailloux just received a delivery of C$250,000 worth of new brewing equipment last month. Once it's fully installed, he'll have the ability to boost his beer production by about 500 per cent.
In advance of the expansion, Mailloux has been securing dispensing contracts with bars throughout the northeast, and is even in talks with the LCBO.
During Stack Brewing's first year of operation, it sold beer out of its Kelly Lake Road location and at Sudbury bars.
Mailloux said he'll only know once he gets his new equipment fired up how much beer he can actually sell.
“We still don't know what the beer market is in Sudbury because we weren't really doing a whole lot, volume-wise,” he said.
It was a trip to Montreal, where the craft brewing industry is strong, that inspired Mailloux to start his own microbrewery in Sudbury — the only one in the city right now.
“In general, the comments have been really positive,” Mailloux said. “A lot of people are grateful we took on this venture
...More info on site
|
Canada & South Korea: The Barley Council of Canada supports government’s efforts to move forward on free trade deal with South Korea
|
The Barley Council of Canada (BCC) supports the federal government's efforts to move forward on the Canada-Korea Free Trade Agreement (CKFTA), Ein News reported on June 12.
"We need a level-playing field to be competitive in South Korea," said BCC Chair Brian Otto. "By moving this agreement forward, Canada's barley industry is poised to capitalize on this growing market."
With the text for the agreement now formalized, it is imperative that the CKFTA remains a priority. Upon implementation, the CKFTA is expected to gradually remove historically high tariffs on Canada's agri-food exports. Currently, Canada exports over C$600 million worth of agri-food products to South Korea every year-down from nearly C$1 billion in 2011.
"The CKFTA will put us in line with the European Union, the United States and Australia, who already have trade agreements with Korea," added Otto. "The Korean market needs access to quality feed, malt and food barley, and Canada's value chain can fill that need."
The CKFTA is also expected to result in considerable benefits for the beef and pork industries. Canada's barley industry will reap the rewards of this as over 80 per cent of harvested barley goes towards feed production for livestock. This will also have a positive impact
...More info on site
|
USA, MI: Boatyard Brewing Co. to launch in Kalamazoo on June 21
|
Kalamazoo's newest microbrewery, Boatyard Brewing Co., will hold its grand opening this month, Mlive reported on June 12.
The grand opening for Boatyard Brewing Co., 432 E. Paterson St., will start at 10 a.m. Saturday, June 21, company officials announced this week. A ribbon-cutting ceremony will start at noon.
Boatyard's regular hours will be from 2 to 9 p.m. Tuesdays through Fridays and noon until 9 p.m. on Saturdays.
The brewery, located a few blocks north of Bell's Eccentric Cafe, includes an 1,800-square-foot production facility and a 1,400-square-foot tap room, which has seating for 40 to 50 people. The brewery has a 10-barrel brewing system. The brewery distributes its beers through Imperial Beverage.
Owners Brian Steele and Dan Gilligan plan to produce about 1,400 barrels of beer this year.
|
USA, CO: Mu Brewery already brewing in Aurora
|
Colfax Avenue may be the longest street in America, but until Mu Brewery opened last weekend in Aurora, none of its 26 miles was graced with a craft brewery. The last beer-maker with a Colfax address was an outlet of the Florida-based Hops Grill & Brewery chain, but that company pulled out of Colorado in 2013, Denver Westword reported on June 12.
Mu, which is located in the Aurora Cultural Arts District, ended the dry spell on June 7 when owner Nathan Flatland opened his doors. Named for a Greek letter - which also stands for "micro" - Mu is located inside a former office that hadn't been occupied since 2008. But the building had to be completely renovated to meet building codes.
"It's a fun distinction," says owner Nathan Flatland of having a brewery on Colfax, but he's more excited about being in the arts district, which is trying once again to reinvigorate itself. In fact, Mu's hours correspond to those of two neighboring theaters. The brewery is currently open Thursday from 4 to 10 p.m.; Friday from 2 p.m. to midnight; Saturday from 10 a.m. to midnight; and Sunday from 10 a.m. to 10 p.m.
"We're following the lead of other
...More info on site
|
USA, UT & TX: Epic Brewing beers to be distributed in Texas
|
Epic Brewing has announced it will begin distributing its full range of beers in the state of Texas. Distribution will be handled by Andrews Distributing and Keg 1 LLC.
Andrews Distributing will cover the Dallas and Fort Worth areas while Keg 1 LLC will distribute in the Austin metropolitan area. Both distributors are nationally recognized with an emphasis on innovation and quality. They have a long standing history, commitment to service and match Epic Brewing’s craft centric philosophy.
As production from the Denver brewery continues to expand, additional counties will be opened with a priority on the Houston and San Antonio areas before the end of the year.
“We have had many requests for our beers in Texas the past few years,” said National Sales Manager Michael Malachowski, “and the increased capacity from Denver we can finally answer their call.”
Full product rollout will occur the beginning of August and the inaugural launch will be celebrated with a series of events. Announcements for the events will be made through Epic Brewing’s website, newsletter, and social media.
“I love reading the social media posts coming from Texas about our beers.” said Co-Founder, David Cole, “They have been waiting a long time for the full release and
...More info on site
|
USA, MI & MA & CT: New Holland Brewing Co. expanding distribution in New England
|
New Holland Brewing Co. is expanding its reach into New England, Mlive.com reported on June 11.
The brewery and distiller announced a deal on June 11 for distribution of its craft beer and artisan liquor products to restaurants, bars and retail stores in Massachusetts and Connecticut starting this month.
The state of Rhode Island will be getting the brewery’s beer brands only.
New Holland is working with wholesaler L. Knife & Son, which has several craft beer distribution branches in New England. Launch events are scheduled next week in Pawtucket, R.I., and Boston.
According to brewery staff, New Holland made 25,575 barrels of beer in 2013 and is expected to produce 35,240 barrels in 2014. In 2013, the company produced 12,500 cases of spirits and is projected to produce 22,530 cases in 2014.
The brewery now distributes beer in 20 U.S. states and spirits in 15 states.
|
USA, PA: Voodoo Brewery purchasing long-vacant building in Homestead with plans to set up operations there
|
A Meadville-based brewery is purchasing a long-vacant building in Homestead with plans to set up operations there, triblive.com reported on June 13.
Homestead council on June 12 approved the sale of the old borough fire station located at the corner of Ninth Avenue and Amity Street to Voodoo Brewery.
Voodoo submitted a bid of $8,500 for the three-story brick building.
“There's living, breathing history in there,” Jake Voelker of Voodoo Brewery said after the meeting, noting the purchase is part of the brewery's plans to expand.
Voelker said Voodoo's operation in Meadville is located in a historically significant building, too. He said much work needs to be done to renovate the Homestead structure and plans for the building still are in the development phase.
Voelker said Homestead is a promising market with activity from the Waterfront and bike traffic along the Great Allegheny Passage. He said the brewery wants this location to become part of the community fabric.
This will be the second brewpub to open in the borough. The brewery and restaurant chain Rock Bottom has an operation in the Waterfront.
Homestead borough manager Ian McMeans said he is extremely excited about the sale of the building and Voodoo's plans to restore it.
“They're taking a historic,
...More info on site
|
USA, LA: Courtyard Brewery gains federal approval to brew beer for sale in New Orleans
|
Courtyard Brewery, a nano-brewery planned for the Lower Garden District in New Orleans, just cleared another major hurdle by gaining federal approval to brew beer for sale, Nola.com reported on June 12.
Lindsay Hellwig, who owns the brewery with her husband, Scott Wood, said Courtyard received its federal Alcohol and Tobacco Tax and Trade Bureau permit, or "TTB" permit, early this week.
"That's usually one of the biggest hurdles," Hellwig said.
Considering the latest developments, Courtyard Brewery is now aiming to open in early August, Hellwig said.
The federal approval is the latest victory for Courtyard Brewery in an arduous drive to open a nano-brewery with a tap room at 1020 Erato St.
A brewery is considered a "nano brewery" if the brewing system involves three to four barrels or fewer (a barrel holds 31 gallons).
Courtyard Brewery's tap room would function much like a tasting room at a winery. The spot will sell only craft beer — with plans for a rotating selection of six to eight Courtyard beers along with four to six "guest" beers from other breweries. For details on this, see Todd A. Price's story from last fall.
The tap room will not sell liquor or food, though Courtyard plans to have food
...More info on site
|
USA, CA: Mavericks Brewing to launch this month in Northern California
|
Mavericks Brewing, an independent craft brewery devoted to creating innovative premium American craft beer in cans, is launching this month in Northern California, Brewbound reported on June 11.
Mavericks Brewing is initially unveiling a line of three beers designed to provide maximum flavor and mouthfeel with an alcohol level of just 3.75%. Southern Wine & Spirits, the largest distributor in the United States, is now distributing the Mavericks Belgian Style Wit, Rye Pale Ale, and Chocolate Porter in six-packs of cans and in both 1/2 barrel and 1/6 barrel kegs to Beverages & More and many other retail and on-premise accounts.
Mavericks Brewing takes its name from the legendary big wave surf spot and invitational surfing contest which is located directly offshore from the host brewery, the Half Moon Bay Brewing Company, and is widely considered to be the most exclusive and daring in the world. Head Brewer Shane Aldrich leads the Mavericks Brewing team, with assistance from James Costa, Brewmaster at Half Moon Bay Brewing Company. With a combined total of more than 30 years of hands-on brewing experience at such legendary companies as Bear Republic (Racer 5 IPA), Moylan’s (Kilt Lifter Ale), and Lagunitas (Lagunitas IPA), this brewing
...More info on site
|
World: Early indications for beer industry in 2014 so far encouraging - analysts
|
The impact of the economic crisis on the West Europe beer market has continued to be felt in the region, but 2013 was a
...More info on site
|
World: Barley trade forecast increased for 2014/15
|
USDA in its June report increased the forecast for 2014/15 world barley trade to 20.48 mln tonnes from 20.18 mln forecast in May (as
...More info on site
|
World: With crop prospects excellent in most countries grains prices decline may not have come to an end yet - analysts
|
On May 29, the IGC confirmed the favourable outlook (figures differ slightly, mainly because the USDA works on an Oct/Sept, the IGC on a
...More info on site
|
Argentina: Barley production may drop this year because of slow exports
|
The Argentinean grain market has been affected by inflation and irrational government policies. Although there seems still a large barley stock on the farms,
...More info on site
|
France: Wheat and barley crops facing “unprecedented” levels of yellow rust fungal disease
|
France’s wheat and barley crops are facing “unprecedented” levels of yellow rust fungal disease this year, Bloomberg cited crop researcher Arvalis on June 12.
The
...More info on site
|
Brazil: New report suggests real winner of World Cup of soccer will be the alcohol industry
|
A new report published on June 11 in a British medical magazine suggests the World Cup of soccer (which began on June 12) is to a large degree about the beer being served in the stands as it is about the sport played on the pitch, Global News said.
“Whichever country hoists aloft the World Cup trophy, the real winner will be the alcohol industry,” Jonathan Gornall, the author of the report, which ran in the BMJ, formerly the British Medical Journal, said.
The report blasts FIFA for forcing the Brazilian government to lift a decade-old ban on beer sales within stadiums – a ban designed to end brutal and sometimes deadly violence between rival fan bases.
In May 2012, Brazil’s federal senate passed a series of rules required by FIFA for the country to host the global spectacle. Among them, the allowance of beer sales in stadiums and possible tax breaks for tournament sponsors.
The passage of the conditions came after Anheuser-Busch InBev, the world’s biggest brewer, extended its sponsorship of the FIFA World Cup through 2022.
Relations between FIFA and Brazil became strained when government officials delayed the bill’s passage, according to reports at the time.
A fear among some now is that the
...More info on site
|
Ukraine: Southern regions start 2014 grain harvesting a few weeks earlier than last year
|
Ukraine’s southern regions have started 2014 grain harvesting, a few weeks earlier than last year, analyst UkrAgroConsult said on June 12.
“First of all the initial mowing of winter barley should be made. Farmers note that harvesting has begun with prematurely ripened low-growing plants which had not received enough moisture,” the consultancy said in a report.
The Ukrainian agriculture ministry has said that farms had sown 2.6 million hectares of early spring grains, mostly spring barley.
Analysts and traders have said Ukraine is likely to harvest around seven million tonnes of barley this year versus 7.6 million tonnes in 2013.
They forecast that the harvest of wheat could remain at last year’s level of around 22 million tonnes.
|
Kenya: Government bans sale of a popular German beer brand for not having an expiry date
|
Kenya’s government has banned the sale of a popular German beer brand from the Kenyan market, The Star reported on June 13.
In a circular, the Health ministry termed Burg Premium Extra Lager as "unfit for human consumption" and called for its withdrawal from the market.
Director of public health Kepha Ombacho said the beer brand does not have an expiry date, which is against the law.
“The alcoholic beverage that is brewed in Germany contravenes the provisions of the foods, drugs and chemical substances act,” he said.
Ombacho directed health officers in the country to confiscate the beer from the market and take legal action against anyone selling it.
He said the ministry is keen to address under-quality imported food and drinks in the country.
“The ministry will release names of more alcoholic drinks that do not meet the set standards in due course,” Ombacho said.
|
India: King Cobra beer now available in West Bengal
|
Molson Coors Cobra India said on June 11 that it launched its premium beer King Cobra in West Bengal, Hindu Business Line reports.
In a statement, the company said this summer the beer would be available in key cities in the State in 650 ml bottles and 500 ml cans.
The company’s brewery is located in Bihar.
|
Kenya: Keroche Industries accuses NACADA of omitting it from approved liquor and breweries list
|
Keroche Industries has accused NACADA (the National Authority for the Campaign against Alcohol and Drug Abuse) of engaging in a smear campaign against its product, The Star reported on June 10.
On June 9, Keroche said in an interview NACADA is driven by hatred.
CEO Tabitha Karanja said unnamed competitor is using the agency to fight its products in the market.
On June 5, NACADA listed all the approved liquor and breweries in the country but left out Keroche products.
On June 9, Keroche said it was among the firms that first handed over its products and documents to Kenya Bureau of Standards for approval.
Karanja said she was shocked when the names of the company products were omitted from the list published by NACADA in the local dailies.
“The Kenya Bureau of Standards collected samples of our products and approved them and we are wondering why our products were omitted from the NACADA list,” she said.
Karanja was speaking to the press in Naivasha town.
She said the firm has nothing to hide and can be scrutinised anytime.
“We are very keen on quality and we welcome government agencies to sample any of our products and test them so that the issue can be cleared,” Karanja said.
In a
...More info on site
|
Ghana: Accra Brewery Limited launches redeveloped Stone Lager
|
Accra Brewery Limited (ABL), Ghana’s premier brewing company and a subsidiary of SABMiller Plc, has launched a redeveloped Stone Lager at an impressive ceremony in Accra, GhanaWeb reported on June 13.
The new Stone Lager replaces Stone Strong Lager, one of the company’s well-known brands, which has won several awards since its introduction in 2006. With the launching of the new Stone Lager, ABL becomes the first ever brewery in Ghana to brew beer with high quality locally grown rice as one of the ingredients.
Mr Anthony Grendon, Managing Director of ABL, said the introduction of the new beer was necessary because Stone Strong Lager had been steadily losing its consumer appeal due to changes in beer consumption habits, from heavier strong alcohol beers to lower alcohol and more sessionable offerings.
“The new Stone Lager has been inspired by the need to satisfy the evolving expectations of our cherished customers and you our valued partner,” he said. The Stone Lager has no added sugar and has reduced 5.2% alcohol by volume.
Mr Grendon said through Stone Lager ABL was putting its support behind Ghanaian rice farmers, assuring them of a larger sustainable demand for their yields. The initiative by ABL, he said, reaffirmed the
...More info on site
|
|