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E-Malt.com Newsletter 51a
December 15 - December 17, 2014
Quote of the Week
"There are no bad beers; some kinds are better than others."
German proverb
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Currency Rates
Base Currency: US Dollar
on December 17, 2014 |
Base Currency: Canadian Dollar
on December 17, 2014 |
| |
1 USD = 0.8013 EUR
1 USD = 0.6374 GBP
1 USD = 1.1645 CAD
1 USD = 1.2156 AUD
1 USD = 117.1660 JPY
1 USD = 2.7173 BRL
1 USD = 68.4800 RUB
1 USD = 6.1281 CNY
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1 CAD = 0.8589 USD
1 CAD = 0.5475 GBP
1 CAD = 0.6883 EUR
1 CAD = 1.0441 AUD
1 CAD = 100.6360 JPY
1 CAD = 2.3339 BRL
1 CAD = 58.8190 RUB
1 CAD = 5.2636 CNY
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Currency Rates Chart
Equities of the Largest Breweries
North & South America: Unusual lack of quality barley makes brewers book substantial quantities of EU malt this year
...Click here
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North America: NAFTA countries malting barley needs estimated at 4.5 mln tonnes
...Click here
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USA: The American Malting Barley Association announces recommended malting barley varieties for 2015
...Click here
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USA: MillerCoors taking nuanced approach to countering decline in light beer sales
...Click here
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Canada, BC: Local liquor rules don’t allow the opening of a gluten-free brewery in Delta
...Click here
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USA, MO & OH: Boulevard Brewing Company expands distribution to Ohio
...Click here
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USA, CA & WI: Ballast Point partners with Wirtz Beverage in Wisconsin
...Click here
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USA, NY: Threes Brewing launches brewpub in Gowanus
...Click here
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USA, IN: Sun King Brewing Co. to put limits on distribution because of state law
...Click here
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World: Latest beer output figures reported by the largest beer producing nations
...Click here
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Denmark & Russia: Carlsberg reviewing policy on how to hedge ruble losses
...Click here
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The Czech Republic: Beer sales expected to grow by 1-2% this year
...Click here
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Russia: Government may introduce curbs on wheat exports to replenish Russia’s own stocks
...Click here
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Vietnam: Excise tax rate on beer to increase to 55% as of January 2016
...Click here
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World: Carlsberg preparing major focus on no- and low-alcohol beer
...Click here
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China & Cambodia: Khmer Brewery signs deal on distribution of its beer in China
...Click here
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South Korea: Craft beer segment growing in volume and popularity
...Click here
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Ethiopia: Heineken’s new Walia beer rapidly outgrowing older competitors
...Click here
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Graph of the Week
Table of the Week
Asia Beer Production by Country 2005 - 2013s
Barley Prices
Canadian Malting and Feed Barley Prices
US Malting and Feed Barley Prices
French Malting and Feed Barley Prices
Theoretical Malt Prices
Canadian Malt Prices
US Malt Prices
Theoretical EU Malt Prices
Scientific Digest
How does yeast affect hop aroma components?
ABSTRACT
This question has been around for a couple of years,
however it has not been well addressed to this point. These
US researchers have now shown, in a small scale production
trials, how the presence of yeast influences the
concentration levels of various hop aroma components.
Linalool, geraniol and citronellol levels decreased in the
presence of yeast, and the concentrations of nerol,
caryophyllene, humulene and myrcene were also found to
be significantly lower. To clarify the different mechanisms
of those losses, more research is needed.
Read more
Source: Barth Innovations
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These Days in Business History
December 15
1792 1st life insurance policy issued in US (Philadelphia)
1832 Alexandre-Gustave Eiffel, French engineer is born
1854 1st street-cleaning machine in U.S. 1st used in Philadelphia
1877 Thomas Edison patents phonograph
1886 For the first time, total daily trading volume on the New York Stock Exchange exceeds 1 million shares
December 16
1834 Leon Walras French economist is born
1905 Variety Magazine, covering all phases of show business, 1st published
1908 1st credit union in US forms (Manchester NH)
December 17
1964 Largest newspaper-Sunday NY Times at 946 pages
1770 Ludwig Von Beethoven, composer is born in Bonn, Germany
1895 George Brownell patents a machine to make paper twine (Mass)
1924 1st U.S. diesel electric locomotive enters service, Bronx, New York
Agenda
February 2015:
10-12: International Brewing Awards 2015
11-14: National Winter Ales Festival 2015 (Derby, UK)
21-24: Beer Attraction 2015 (Rimini, Italy)
March 2015:
11-14: Brazilian Beer Festival - Festival Brasileiro da Cerveja 2015 (Blumenau, Brazil)
20-21: BeerX 2015 2015 (Sheffield, UK)
31 March - 02 April: ProPak Vietnam 2015 (Ho Chi Minh City, Vietnam)
April 2015:
14-17: Craft Brewers Conference & BrewExpo America 2015 (Portland, USA)
21-23: Brewer (Pivovar) 2015 (Moscow, Russia)
25-26: Zythos 2015 (Leuven, Belgium)
May 2015:
06-08: bevtec Asia 2015 (Bangkok, Thailand)
07-23: The Czech Beer Festival 2015 (Prague, the Czech Republic)
19-22: Beer (Pivo) 2015 (Sochi, Russia)
24-28: EBC 2015 (Porto, Portugal)
26-28: Alimentaria Mexico 2015 (Mexico City, Mexico)
28-30: Copenhagen Beer Festival 2015 (Copenhagen, Denmark)
28-31: Latvia Beer Fest 2015 (Riga, Latvia)
June 2015:
10-14: Mondial de la Biere 2015 (Montreal, Canada)
July 2015:
01-04: Ollesummer 2015 (Tallinn, Estonia)
15-17: Brasil Brau 2015 (Sao Paulo, Brazil)
August 2015:
11-15: The Great British Beer Festival 2015 (London, UK)
September 2015:
19 September - 14 October: Oktoberfest 2015 (Munich, Germany)
More events are available on site www.e-malt.com
News Articles
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North & South America: Unusual lack of quality barley makes brewers book substantial quantities of EU malt this year
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The Americas have an unusual problem, missing supplies of quality barley this year, H. M. Gauger GmbH reported on December 2.
Brewers in Central
...More info on site
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North America: NAFTA countries malting barley needs estimated at 4.5 mln tonnes
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Barley production in the USA was 3.849 mln tons (4.7 last year). IGC reduced its estimate for Canada to 7.1 vs. 10.25 mln tons
...More info on site
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USA: The American Malting Barley Association announces recommended malting barley varieties for 2015
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The American Malting Barley Association, Inc. (AMBA) announced on December 12 the list of recommended malting barley varieties for the 2015 growing season.
AMBA is a nonprofit trade association of 70 U.S. malting, brewing and distilling companies that provide funding for the development of new barley varieties and evaluates new selections for their suitably in the U.S.
Endeavor, a winter two-row variety has been added for 2015 and Robust, a six-row variety on the list since 1984, has been dropped from the list.
Endeavor was selected from a cross made at the USDA Agricultural Research Service National Small Grains Germplasm Research Facility in Aberdeen, ID, from the variety Harrington and an Oregon State University line developed from European barleys.
As with other winter varieties like Charles and Wintmalt, Endeavor can provide a yield advantage over spring types in areas where climatic conditions allow for their winter survival.
The recommended two-rowed varieties for 2015 are ABI Voyager, AC Metcalfe, CDC Copeland, CDC Meredith, Charles, Conlon, Conrad, Endeavor, Expedition, Harrington, Hockett, Merit, Merit 57, Moravian 37, Moravian 69, Pinnacle, Scarlett, and Wintmalt.
Six-rowed varieties are Celebration, Innovation, Lacey, Legacy, Quest, Stellar-ND, and Tradition.
Malting barley growers are encouraged to contact their local elevator, grain handler or processor to gauge
...More info on site
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USA: MillerCoors taking nuanced approach to countering decline in light beer sales
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MillerCoors, the brewing group, is taking a nuanced approach to countering the decline in light beer sales, mixing big marketing initiatives with activities to maintain top-of-mind presence for its brands, WARC.com reported on December 15.
Brittnye Dougherty, director/brand and consumer insights at MillerCoors, discussed some of the challenges facing light beer at The Market Research Event, an event held by the Institute for International Research (IIR).
"It's a mature segment, it's the largest segment in beer and - unfortunately for us - it's declining," she said.
Figures from Impact Databank suggest light beer sales fell by 3.5% to 98.4 mln barrels in 2013. It also forecast a further decline of 4.9 mln barrels by the close of 2015, taking the segment to its lowest volumes in a decade.
Such unfavourable trends were largely replicated by the entire beer market, where demand - excluding non-alcoholic beers - dipped by 1.5% to 195 mln barrels, whereas wine and spirits both grew by more than 40%.
Within the beer sector itself, craft beers are posing an increasingly tough challenge to established brands, with sales rising by 18% over the period to July 2014, according to the Brewers' Association.
In response, MillerCoors has run eye-catching campaigns such
...More info on site
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USA, MI: Block Brewing Co. to open in Howell
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Block Brewing Co. opens in Howell, freep.com reported on December, 12.
The brewery and restaurant has set up shop at the former Shark Club site on South Michigan Avenue but almost no traces, from pinball games to charity poker nights, will remain.
"This is a fresh approach," said Keith Koch, who joins his wife, Ebony, and Kirstie Magyari as the new ownership team.
For starters, the building has undergone a floor-to-ceiling renovation over the past six months. The approach extends to the beer, brewed up fresh in recently installed vats, as well as to the new menu.
"The menu will incorporate the beer we brew," Gonzales said.
For his part, brewer and namesake Tom Block will serve up a variety of brews, from pale ales to pilsners to stouts, along with seasonal and one-off items.
"I've been working with Teeko's (an area coffee shop) to come up with some specialty brews," Block said.
For Block, a brewer with 20 years of experience, the new venture is a welcome trip home. His career includes stops at microbreweries in Battle Creek, Jackson and Indianapolis.
"After all these years, I'm finally working in Howell," he said.
Block Brewing Co. isn't the Livingston County's first microbrewery. Two microbreweries, Eternity in Genoa Township and
...More info on site
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Canada, BC: Local liquor rules don’t allow the opening of a gluten-free brewery in Delta
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Plans to open a gluten-free brewery in Delta, BC have been abandoned due to stringent liquor rules in the province that would have made the business financially non-viable, Canadian Beer News reported on December, 10.
Maynestream Brewing was a long-planned project from Dennis and Peggy Maynes, who intended to launch with Grand Turk Islander Hard Ginger Beer, followed by various other beers brewed with sorghum, rice and other gluten-free grains and fermentables.
B.C. liquor legislation would have classified all of these products as “coolers” due to the lack of barley malt in the recipes, which would have forced mark-ups of 74% on kegs and 98% on bottles – tax rates that are much higher than standard beers.
The Maynes were informed of this rule by the British Columbia Liquor Distribution Branch this past summer, and after several months of attempting to negotiate an alternative tax structure for their products, they have decided to scrap their plans entirely, and have put the fully built brewery – including all licenses – up for sale.
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USA, NC: Hi-Wire Brewing to expand
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In September, Hi-Wire announced it had grown 135 percent since opening its doors just over a year before. In order to keep pace, the company was planning to enter a contract brewing agreement with Lazy Magnolia Brewing Co. in Mississippi, mountain.com reported on December, 12.
The contract brewing arrangement meant that Hi-Wire would pay Lazy Magnolia and work with that company to brew and bottle some of Hi-Wire’s flagship beers. Owners Adam Charnack and Chris Frosaker both stressed that contract brewing was part of a larger plan, and that it’s frequently a strategy used by breweries as they grow.
Hi-Wire are keeping their primary location and adding a second production facility “right in the middle of town … though we’re not ready to let that cat out of the bag yet,” says Charnack. The new facility will reportedly give them about 20,000 square feet of additional space.
In conjunction with the Buncombe County Commission, Asheville City Council and the Economic Development Coalition for Asheville-Buncombe County, Hi-Wire announced it is investing $1.62 mln in a new brewing facility and equipment and will add approximately 15 jobs.
This will allow the brewery to increase capacity from 4,000 to 17,000 barrels per year, with the potential
...More info on site
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USA, MO & OH: Boulevard Brewing Company expands distribution to Ohio
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Over the past few months, Boulevard Brewing Company has added four states to its distribution territory. In January, Boulevard beers will be available on taps and retail shelves throughout Ohio, brewbound.com reported on December, 12.
“Ohio is a great beer market,” said Steve Mills, Boulevard’s vice president of sales. “With the ongoing expansion of our brewery, it’s time for us to get off the sidelines and into the game. We’re excited to partner with Cavalier Distributing to bring more variety and excitement to Ohio craft beer lovers.”
“Cavalier is proud to represent some of the finest breweries from across Ohio, the United States and the world. With Boulevard’s commitment to quality, heritage and passion for brewing, they will fit right in. We are excited to be Boulevard’s partner and bring their array of fresh, flavorful beers to Ohio,” said Cavalier Distributing President George Fisher.
Several year-round beers will be available after the New Year, including Pop-Up I.P.A., 80-Acre Hoppy Wheat Beer, and Unfiltered Wheat Beer, the brewery’s most popular offering. Boulevard’s year-round Smokestack Series, featuring the critically acclaimed Tank 7 Farmhouse Ale, will also be fully represented. Additional seasonals and limited releases will be introduced in the coming months.
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USA, CA: Big Dawg Brewhaus expands with new name
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The "Big Dawg" on Richmond's west side has a new name: Noble Order Brewing Company. The former Big Dawg Brewhaus at J&J Winery has experienced so much growth, the owners have changed its name to better reflect the type of beer brewed and to aid in product distribution, pal-item.com reported on December, 15.
"We're pretty excited about all the changes and we've got a great product to back that up," said Melody Haist, who owns J&J Winery with her husband, Jeff.
They share ownership of the brewery with Mike Miller. The winery opened in 2009, and the brewery was added in 2011. In 2013, they expanded the half-barrel brewery into a 15-barrel brewery.
"It was a big change," Miller said.
Under the guidance of brewmaster Richard Shroyer, they now produce about 2,000 barrels of beer a year, making Noble Order the biggest brewery in eastern Indiana.
"That puts us in the top 12 to 15 Indiana brewers," said Miller, who also is a brewer.
The increased production made it possible for Noble Order Brewing Company to secure a distribution contract with World Class Beer of Indiana, a division of the Monarch Beverage Company in Indianapolis. Noble Order beers offered to regional stores, bars and restaurants include
...More info on site
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USA, IL: Finch's Beer Company to expand
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Beer brewing has become a very big business in Chicago, and one more local brewer, Finch's Beer Company, is looking to step up its game by building a new 80,000 square foot brewery along the North Branch of the Chicago River in Lincoln Park, chicago.curbed.com reported on December, 11.
Finch's Beer Company has recently announced its intentions to build a large new campus in two phases, which will include a brewing facility, tap room and shop.
According to the new plan, Finch's hopes to have the project completed and opened by late 2016/early 2017. Finch's joins Half Acre Beer Company, Revolution Brewing and Lagunitas Brewing Company who have all made major moves and expansions in the last few years.
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USA, CA & WI: Ballast Point partners with Wirtz Beverage in Wisconsin
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Ballast Point and Wirtz Beverage announced plans to expand their partnership into Wisconsin, brewbound.com reported on December, 10.
The companies have distribution agreements in Minnesota, Nevada and Illinois. Wirtz Beverage will distribute the Ballast Point portfolio of craft spirits and beer beginning January 1.
“We’ve had great interest in our brands throughout the Midwest and people have been asking for years when we’d come to Wisconsin,” said Jack White, CEO & Founder, Ballast Point. “It’s really fantastic to have that kind of appeal and support and it’s even better to be doing it with an experienced partner we know and trust. Wisconsin is an incredible craft state and we look forward to growing here.”
Established in 1996, Ballast Point is known for constantly exploring new flavors and techniques in its beers and spirits. The Ballast Point portfolio includes more than 50 styles of beer including IPAs, pale ales, amber ales, porters and wheat beers, as well as a family of craft spirits that includes gin, rum, vodka and whiskey.
“We like to align ourselves with great craft producers that we see as long-term partners,” said Nate Phippen, VP of Sales & Marketing, Wirtz Beverage Wisconsin. “We’ve helped develop the Ballast Point portfolio in other
...More info on site
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USA, NY: Threes Brewing launches brewpub in Gowanus
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Threes Brewing opened their doors at the beginning of last week and brought more than just craft beer to the neighbourhood, blogs.villagevoice.com reported on December, 12.
Brooklyn's newest brewpub is also a sizable event space, offering live performances, a coffee bar, and a rotating pop-up eatery.
Of course, beer will remain a central theme, and owner Andrew Unterberg - along with two partners, Joshua Stylman and Justin Israelson - express an interest in unique styles of suds. Sour beers, for example, will play a prominent role on the menu. Threes Brewing has a whole stash of funky beer sitting in barrels on the north fork of Long Island, slowly awaiting their introduction to the brewpub's two dozen tap line system.
Those 24 handles include four dedicated to kegged wine, and an enviable assortment of local guest brews. There's also a noteworthy collection of whiskey lined up behind the bar.
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USA, MN: Wabasha Brewing Co. to open in St. Paul
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Wabasha Brewing Company, the first craft brewery to open on St. Paul's West Side, hopes to have its tiny taproom open in time for the new year, twincities.com reported on December, 14.
The upstairs taproom has a 33-person capacity, but it's temporary. Co-owner Chris Kolve said he and his two business partners will begin construction soon on a larger, downstairs taproom that will accommodate 90 people.
Kolve said he and buddies Josh Tischleder and Brett Erickson had been brewing on a one-barrel system in Erickson's garage when they decided to take the plunge and open their own brewery.
"Everybody had been telling us we brew great beers and we should open a brewery," Kolve said. "That talk turned into a few beers one night, and we decided to do it."
Wabasha Brewing will come out of the gate with a wide variety of beers, including a porter, a cream ale, an IPA, an imperial stout, a brown ale, an amber and some seasonals, Kolve said.
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USA, IN: Sun King Brewing Co. to put limits on distribution because of state law
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Sun King Brewing Co. said it plans to quit distributing beer outside of the Indianapolis metropolitan area because it is close to hitting the state’s 30,000-barrel-a-year production limit at its downtown brewery, ibj.com reported on December, 12.
“Sun King is in the unfortunate position of being forced to terminate our distribution agreements, which currently allow individuals outside of the greater Indianapolis area and Bloomington to enjoy Sun King beer,” owner Clay Robinson said. “At our current rate of production, we cannot possibly sustain our shipments to distributors in 2015 without compromising our ability to operate our Tasting Room and self-distribute our beer in central Indiana.”
Sun King said in August that it was on pace to produce 28,500 barrels of beer this year, up from 5,000 in 2009, the year the company was founded.
Small breweries are allowed to produce more than 30,000 barrels, but only as long as any amount over 30,000 barrels is distributed out of state. Sun King does not distribute its products beyond Indiana’s borders.
Sun King uses three distributors in outlying areas of Indiana: Monarch/World Class Beverages distributes Sun King in 18 counties to the north of metro Indianapolis; Indiana Beverages covers 24 counties farther north; and North
...More info on site
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World: Latest beer output figures reported by the largest beer producing nations
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As per H. M. Gauger GmbH, beer sales figures reported by some of the world’s largest beer producing countries look as follows:
Germany brewed
...More info on site
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Denmark & Russia: Carlsberg reviewing policy on how to hedge ruble losses
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As Carlsberg A/S reviews its policy on how to hedge ruble losses, the company’s market value has slumped more than $2 billion in less
...More info on site
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The Czech Republic: Beer sales expected to grow by 1-2% this year
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This year's moderate growth in sales of beer on the Czech market could continue also next year, the sales will grow by one to
...More info on site
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Russia: Government may introduce curbs on wheat exports to replenish Russia’s own stocks
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Exporters of Russian wheat have cut prices to try to speed up sales abroad before the government possibly introduces curbs to replenish its own
...More info on site
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Vietnam: Excise tax rate on beer to increase to 55% as of January 2016
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Vietnam’s excise tax rates on alcohol, beer and tobacco will begin to increase in a year’s time, under the revised Law on Special Consumption Tax, which will take effect on January 1, 2016, Tuoi Tre News reported on December 15.
The law is among the eight laws that were approved by legislators at the 13th National Assembly’s eighth session that closed on November 28.
The Law on Special Consumption Tax has been amended to ensure a stable revenue source for the State’s Budget on the basis of reasonable changes to the tax rates of a number of commodities,
Accordingly, the tax rate on tobacco will be increased from the current 65 percent to 70 percent as of January 1, 2016, and to 75 percent as of January 1, 2019.
Similarly, the tax rate levied on alcohol with 20 percent concentration or higher will be raised to 55 percent as of January 1, 2016, 60 percent as of January 1, 2017 and 65 percent as of January 1, 2018.
Meanwhile, beer will see a tax rate increase from the current 50 percent to 55 percent from January 1, 2016, 60 percent from January 1, 2016, and 65 percent from January 1, 2018.
The special consumption
...More info on site
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World: Carlsberg preparing major focus on no- and low-alcohol beer
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Carlsberg is lining up a major focus on “healthy” no- and low-alcohol beer, starting with the launch of new radler-style beer Tourtel Twist in France next year.
The Danish brewer said it has identified a “very big opportunity” for so-called adult soft drinks and will roll out new products across Europe over the next few years. It will also increase the footprint of existing low-alcohol brands such as Nordic Blonde, with an abv of 0.5%, which was released in Denmark this year.
“It will be four-to-five years before it is making the same business impact as cider, craft beer and speciality, but over the medium-term we believe no-alcohol is going to be a much bigger part of the business,” said Graham Fewkes, Carlsberg's head of global sales, marketing & innovation. “It will be something that's genuinely incremental to our business.”
Speaking to journalists in Copenhagen last week, Fewkes said Tourtel Twist will be a “big launch” for the company next year. It will be part of Carlsberg's “natural refreshment” focus, which has already seen success with a range of low-alcohol radler-style releases such as Carlsberg Citrus in the UK.
The other main segment in Carlsberg's no- and low-alcohol focus is “alcohol replacement” products for
...More info on site
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China & Cambodia: Khmer Brewery signs deal on distribution of its beer in China
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Six pairs of Chinese and Cambodian firms signed off on a half-dozen business deals over the past two days in Phnom Penh worth more than $1.5 billion, the bulk of it for a five-year stone crushing project, The Cambodia Daily reported on December 16.
“Some Chinese companies signed business deals to buy products from Cambodian companies, while some signed deals to sell products to Cambodian companies,” Chheav Pha, who heads the Commerce Ministry’s marketing department, said Monday at the start of a four-day trade expo.
At a separate event in Phnom Penh on December 14, Khmer Brewery Limited, the maker of Cambodia beer, inked a deal that will see China’s Fuzhou Newgroup Industry distribute the beer across China.
Sok Chantha, business development manager for the Chip Mong Group, which owns Khmer Brewery, said on December 15 that the deal would last one year, but declined to say how much beer would be exported or reveal the value of the agreement.
“The importer was interested in our beer and thought that the quality of our beer was good enough to compete with others in the Chinese market,” Mr. Chantha said. “So they asked for a deal with us to export our beer over there and
...More info on site
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South Korea: Craft beer segment growing in volume and popularity
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It's Friday night in Seoul's hip Kyungridan district and young drinkers are packing themselves into a labyrinth of pubs specialising in craft beer hoping to enjoy the robust flavours of stouts, ales, lagers, and IPAs, BBC reported.
Considering that all of South Korea was, at least in beer terms, something of a barren landscape less than a decade ago, it's a remarkable scene.
Then the market was over-run with offerings from South Korea's two massive industrial brewers: Hite-Jinro and Oriental Brewers.
The rise of craft brewing in Seoul is something of a David and Goliath story, with a passionate handful of craft entrepreneurs overturning decades of beer boredom by tapping into pent up consumer demand and thawing South Korean public policy on how beer is regulated.
Dan Vroon and Chul Park met each other five years ago, when they were both selling craft beer for boat tours and other events.
They bonded over beer.
"Chul initially brought in the first craft beer into Korea from my hometown, Edmonton, Alberta, Canada," Dan Vroon recalls. "That's what sort of inspired us to create more and better beers."
Dan Vroon owns and runs Craftworks which opened in 2010 and has three "tap houses" operating in the country.
His own brand of
...More info on site
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Ethiopia: Heineken’s new Walia beer rapidly outgrowing older competitors
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Amanuel Kiros, a purchasing manager at a private construction company, started drinking beer when he was a student at Gondar University five years ago. Around 6:00pm on Tuesday December 2, 2014, he was at Bama Bar and Restaurant, located at Megenagna, beside Zefmesh Grand Mall, on Kenenisa Street. The compound had several tents with tables that seated up to five people, and most were already occupied.
Amanuel had a tent all to himself, with two empty and one half full beer bottles in front of him. "I used to drink Dashen beer, until last September. I made a switch when Walia came," he said. "I made a shift because I found Walia better in taste and because it does not make me feel tired. And more than anything, I believe I am taking part in supporting our national football team while using one bottle of beer, as the company is the main sponsor of the national football team."
In an increasingly more diversified beer market, with more to join soon, Heineken, one of the world's largest brewers, comes to own old brands in Ethiopia, and yet disrupts the market with a totally new brand. It named this brand Walia, the same as
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