|
Newsletter Summary
Last five graphs
Note: All graphs issued with e-malt.com newsletters
are published in "Graph" section
of e-malt.com site.
Last five tables
All e-malt.com tables are published in e-malt.com Statistics section. The Statistics section includes Barley statistics, Malt statistics and Beer statistics. The tables related to barley are published in Barley Statistics section, the tables related to malt in Malt Statistics section and the tables related to beer in Beer Statistics section.
Last five prices evolutions
Access to E-malt.com
Do you know
E-malt.com?
Dear E-malt Reader!
E-malt.com Newsletters Archive could be found directly on
e-malt.com
site. Browsing through our Newsletters Archive you may see all the issues you have missed.
To this purpose you just have to login e-malt.com and click on Newsletters link in the menu.
Reading our Newsletters you will be kept informed with the latest news
and events regarding malting and beer world.
You may also submit your own news, events or other information to the address
info@e-malt.com!
You may find updated malt, barley and beer statistics on e-malt.com
Statistics section.
Just enter e-malt.com!
Here you will find all tables issued with e-malt.com newsletters.
E-malt.com Agenda gives the possibility to keep you informed about the Events
planned to be held in the whole world related to the brewing and malting
industries. To this purpose you just have to login
e-malt.com
and click on Agenda link in the menu. Reading our Event Agenda you will find
out about the future symposia, conferences and festivals related to malting and
beer world. You may also submit your own events to the address
info@e-malt.com
E-malt.com has Trading Online system. The system is to be used for
malt/barley trading. One can register a malt/barley offer or a malt/barley
request. The registering person could be as a seller/buyer or as an agent for
seller/buyer. The User can see information about all active malt/barley offers
& requests. If needed the system allows user to buy/sell malt/barley due to
reasonable offers/requests. The way to do this is to confirm reasonable
transaction. Trading Online rules are available through the Internet in the
Trading Online as well as Tutorial (useful for persons who starts the system
usage). To visit the E-malt Trading Online first go to the E-malt.com site,
then click Trading Online link in the left menu of the e-malt.com home page.
For more details please contact info@e-malt.com
Thank You!
E-malt.com Links!
|
E-Malt.com Newsletter 11b
March 12 - March 15, 2015
Quote of the Week
"Brewers enjoy working to make beer as much as drinking beer instead of working."
Harold Rudolph
|
You are one of the
54,000 professionals of the brewing and malting industries
from
197 countries
receiving our free bi-weekly
E-malt Newsletters
published since 2001. You seem to be pleased by getting them as we have registered something like
3 mln readings.
To keep the high level of this informative reservoir in both brewing and malting industries and in order to continue to improve it we have to request a small contribution for full access to E-malt.com information.
The majority of our readers have responded positively thus giving us the possibility to keep developing this global informative reference.
A one-year membership costs only 181,- Euros and gives you full access to both our Full Bi-weekly Newsletter and website www.e-malt.com.
You can pay by credit/debit card or bank transfer (against invoice). Ordering is simple, use our online secure ordering system: click hereunder to begin - you can have access in just 5 minutes!
CLICK HEREUNDER TO SUBSCRIBE
One-year individual subscription: 181, - Euros
Two-year individual subscription: 320, - Euros
Save money when your colleagues join:
One-year group subscription for 2-5 members: 373, - Euros
One-year group subscription for 6-10 members: 555, - Euros
One-year group subscription for 11-20 members: 737, - Euros
One-year group subscription for 21-50 members: 983, - Euros
One-year group subscription for 51-100 members: 1229, - Euros
For a personal service contact our Membership staff :
Email : info@e-malt.com
Direct line : +32 (0)87 681381;
Fax : +32 (0)87 352234
If calling, please note our office hours are 9am - 5pm (Belgium time)
|
Currency Rates
Base Currency: US Dollar
on March 13, 2015 |
Base Currency: Canadian Dollar
on March 13, 2015 |
| |
1 USD = 0.9451 EUR
1 USD = 0.6695 GBP
1 USD = 1.2710 CAD
1 USD = 1.3067 AUD
1 USD = 121.3100 JPY
1 USD = 3.1281 BRL
1 USD = 61.4762 RUB
1 USD = 6.1487 CNY
|
|
1 CAD = 0.7866 USD
1 CAD = 0.5267 GBP
1 CAD = 0.7434 EUR
1 CAD = 1.0279 AUD
1 CAD = 95.4200 JPY
1 CAD = 2.4607 BRL
1 CAD = 48.3585 RUB
1 CAD = 4.8367 CNY
|
Currency Rates Chart
Equities of the Largest Breweries
USA, TX: Lakewood Brewing Co. completes expansion of its brewery in Garland
...Click here
|
|
USA, MN & WI: Surly Brewing Co. to start selling its beers in Wisconsin
...Click here
|
USA: Barley breeders re-evaluating breeding lines to meet craft brewers’ demand
...Click here
|
|
Canada, BC: British Columbia’s brewing industry joined by Old Abbey Ales in Abbotsford
...Click here
|
|
USA, MA: Battle Road Brewing Co. to expand production tenfold owing to new brewery in Maynard
...Click here
|
|
Canada, AB: Trolley Five Brew Co. targets Calgary opening late in 2015 or early in 2016
...Click here
|
|
USA, TN: Yee-Haw Brewing Company plans to open in Johnson City this summer
...Click here
|
|
Canada, PE: Upstreet Craft Brewing getting ready to launch in May
...Click here
|
|
UK: Alcohol consumption down but beer increases sales and recaptures market share in 2014
...Click here
|
|
The Philippines: San Miguel Brewery reports 7.9% rise in last year’s net profit
...Click here
|
|
World: Exane BNP Paribas say “it’s now or never” for AB InBev to bid for SABMiller
...Click here
|
|
The Netherlands & Slovenia: Heineken interested in acquiring Slovenia’s largest brewer Pivovarna Lasko
...Click here
|
UK: UK market for Scotch whisky declined by nearly 5% last year
...Click here
|
|
World: Barley production in 2014 3.3% lower than in 2013
...Click here
|
|
China: Barley imports may be closer to 3.5 mln tons than to previously forecast 4 mln
...Click here
|
|
Finland: Beer, cider, and soft drinks sales decline in 2014
...Click here
|
|
UK: Third cut to beer duty to enable continued growth in beer production - SIBA
...Click here
|
|
UK: British malting barley growers could become world market leaders if they embrace new technology and meet ever more stringent specifications
...Click here
|
|
Germany: Spring barley acreage and spring malting barley production expected to increase this year
...Click here
|
|
Africa: Beer industry keeping farmers busy growing local ingredients
...Click here
|
|
Romania: Heineken loses suit against small Romanian brewer
...Click here
|
|
India: Indians embracing craft and imported beer culture
...Click here
|
Graph of the Week
Table of the Week
EU Malt Exports
Prices Evolution
Barley Prices
Canadian Malting and Feed Barley Prices
US Malting and Feed Barley Prices
French Malting and Feed Barley Prices
Theoretical Malt Prices
Canadian Malt Prices
US Malt Prices
Theoretical EU Malt Prices
Scientific Digest
Ivanhoe, Gargoyle and Mackinaw; what are these?
ABSTRACT
Tough they sound like a gang of three guys, these are three different hop varieties! And they grow in locations you would never think: Califorina and Michigan! Roughly 400 ha of hops are grown OUTSIDE of Washington, Oregon and Idaho (where about 16000 ha of hops grow). Growing hops is absolutely in vogue, but in regards to quality standards still a far way to go for many new hop growers. Following the top three states, the biggest growing areas are Michigan (147ha), New York (100ha), Wisconsin (49ha), Colorado (30ha) and California (26ha). I am sure these new growing areas will also bring us new hop flavours!
Read more
Source: Barth Innovations
|
These Days in Business History
12 March
1365 - University of Vienna founded
1970 - Digital Equipment Corporation introduces PDP-11 minicomputer
1986 - 210.25 million shares traded in New York Stock Exchange
13 March
1974 - Charles de Gaulle Airport opens near Paris France
1979 - European Monetary System is established, ECU created
1986 - Microsoft Corp. goes public at an initial offering price of $21 a share, raising $61 million just one day after Oracle Corp.'s own IPO. Microsoft closes the day at $28.
2008 - Gold prices on the New York Mercantile Exchange hit $1,000 per ounce for the first time
14 March
1634 - Académie Française opens
1821 - On one of the quietest days in Wall Street history, the market is open, but not a single share of stock changes hands
1950 - General Motors reports net earnings of $656,434,232 (record)
15 March
1817 - The New York Stock Exchange officially prohibits the "fictitious sales," or wash sales, that had enabled speculators to manipulate individual stocks without even owning them
1827 - University of Toronto is chartered
1892 - 1st escalator patented by inventor Jesse W. Reno (New York City)
1906 - Rolls-Royce Limited is incorporated
1933 - Polythene discovered by Reginald Gibson and Eric William Fawcett
1935 - Percy Shaw founded his company Reflecting Roadstuds Limited to make cat's eyes
1985 - The first Internet domain name is registered
Agenda
March 2015:
01-06: 15th IBD Africa Section Convention 2015 (Maputo, Mozambique)
11-14: Brazilian Beer Festival - Festival Brasileiro da Cerveja 2015 (Blumenau, Brazil)
13-15: Barcelona Beer Festival 2015 (Barcelona, Spain)
20-21: BeerX 2015 2015 (Sheffield, UK)
31 March - 02 April: ProPak Vietnam 2015 (Ho Chi Minh City, Vietnam)
April 2015:
14-17: Craft Brewers Conference & BrewExpo America 2015 (Portland, USA)
21-23: Brewer (Pivovar) 2015 (Moscow, Russia)
23-25: Shanghai International Brew & Beverage Manufacturing Technology and Equipment 2015 (Shanghai, China)
25-26: Zythos 2015 (Leuven, Belgium)
May 2015:
06-08: bevtec Asia 2015 (Bangkok, Thailand)
07-23: The Czech Beer Festival 2015 (Prague, the Czech Republic)
18-20: Beer (Pivo) 2015 (Sochi, Russia)
24-28: EBC 2015 (Porto, Portugal)
26-28: Alimentaria Mexico 2015 (Mexico City, Mexico)
28-30: Copenhagen Beer Festival 2015 (Copenhagen, Denmark)
28-31: Latvia Beer Fest 2015 (Riga, Latvia)
June 2015:
10-14: Mondial de la Biere 2015 (Montreal, Canada)
July 2015:
01-04: Ollesummer 2015 (Tallinn, Estonia)
15-17: Brasil Brau 2015 (Sao Paulo, Brazil)
August 2015:
11-15: The Great British Beer Festival 2015 (London, UK)
September 2015:
19 September - 14 October: Oktoberfest 2015 (Munich, Germany)
24-26: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)
October 2015:
01-03: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)
November 2015:
10-12: Brau Beviale 2015 (Nuremberg, Germany)
More events are available on site www.e-malt.com
News Articles
|
USA, TX: Lakewood Brewing Co. completes expansion of its brewery in Garland
|
Lakewood Brewing Co. LLC has completed its expansion to its Garland-based brewery, which more than doubles the brew-making business' footprint, Dallas Business Journal reported on March 11.
The expansion gives Lakewood the ability to double its production capacity and represents the next big step in growing the local brewery, said Wim Bens, founder and president of Lakewood Brewing.
"Everything we've worked for since we sold our first keg in 2012 has been leading to this moment," said Bens, in a written statement. "Our goal has always been to provide DFW with the highest quality beers for any occasion, and this expansion allows us to keep that promise."
Last year, Lakewood Brewing bought the building next to its Dallas facility at 2302 Executive Drive, bulldozed it and built a new 14,000-square-foot building adjacent to its original 11,000-square-foot brewery.
The expansion gives way to 8,000 square feet of new product space and a larger, 2,000-square-foot taproom and new canning line. In April, the new canning line will prep Lakewood Lager, Rock Ryder and a new session IPA, Hopochondria for distribution.
Lakewood also entered into a third-party distribution agreement with Andrews, which will bring Lakewood to the masses and help the three-year-old company continue its growth spurt.
Bens plans
...More info on site
|
|
USA, MN & WI: Surly Brewing Co. to start selling its beers in Wisconsin
|
Surly Brewing Co., a Minneapolis-based brewer turning out 100,000 barrels per year, has signed a deal to start selling its Furious, Cynicale, Coffee Bender and other brews in Wisconsin, Milwaukee Business Journal reported on March 11.
The brewer told the Minneapolis/St. Paul Business Journal that it has a deal with a Wisconsin-based distributor, though spokesperson Lee Jones said he could not provide more details.
Beer Advocate Magazine named Surly the best brewery in America in 2007, and the operation that started in 2005 expanded into a new brewery, with a restaurant and inviting yard in 2013. Surly employs about 150.
Surly will face stiff competition in Wisconsin, which has a long and rich history of brewing.
Wisconsin was the birthplace of some of the country's largest beer companies: Jacob Leinenkugel Brewing Co., Pabst Brewing Co. and Miller Brewing Co. The state also has a robust craft beer scene, with more than 100 establishments in operation, according to the Wisconsin Brewer's Guild.
|
|
USA: Barley breeders re-evaluating breeding lines to meet craft brewers’ demand
|
US barley breeders are re-evaluating breeding lines big breweries have rejected in the past and advancing specialized lines to meet the growing demand for craft beer, Capital Press reported on March 12.
The US malt barley varieties just weren’t bred with small craft breweries like New Glarus in mind.
Like most craft brewers, Dan Carey, brewmaster at the microbrewery near Madison, Wisconsin, uses only malted barley, also known as malt, as a carbohydrate source for his recipes.
But the vast majority of the malt available was developed to meet the specifications of the mass-production brewing giants that dominate the domestic beer market. Their beers, mainly Pilsner lagers, typically involve adding carbohydrates from rice or corn to supplement the malt — a practice known as adjunct brewing. Because most U.S. malts were developed to be mixed with those non-barley starches, their characteristics pose challenges for craft brewers, who use only malted barley in their all-grain process.
For example, a slightly higher protein level in the malt aids in the fermentation of the mass-produced adjunct beers, but in malt-only brewing the extra protein can make fermentation too vigorous and hurt the taste. In addition to lower-protein malts, craft brewers also prefer malts that lend a richer
...More info on site
|
|
Canada, BC: British Columbia’s brewing industry joined by Old Abbey Ales in Abbotsford
|
The spate of new brewery openings in British Columbia continues to show no signs of slowing down, with another new entrant into the market now in operation in Abbotsford, Canadian Beer News reported on March 12.
Old Abbey Ales was founded by brewing equipment importer and marketer Don Piccolo in partnership with NorthAm Finance, with veteran brewmaster Tony Dewald on staff to handle the development and production of the brewery’s beers.
Open to the public since late last week, Old Abbey is currently offering a selection of beers on tap and in growlers including Blonde Ale, IPA, Rye Pale Ale, Belgian Dark Strong and Belgian Single. The launch of the brewery’s core line-up of bottle-conditioned Belgian-style ales – including Belgian Tripel, Belgian Quad and Belgian IPA – will be following soon.
|
|
USA, MA: Battle Road Brewing Co. to expand production tenfold owing to new brewery in Maynard
|
Craft brewer Battle Road Brewing Co. is partnering with restaurant group Whole House Group to open a brewery and brew pub in Maynard, a facility that will allow the contract brewer to expand production tenfold, Boston Business Journal reported on March 12.
Jeremy Cross and Scott Houghton started the brewery in 2012 and have since created four brews: the flagship 1775 Tavern Ale, Barrett's Farmhouse Ale, Lexington Green East IPA and Midnight Rider Porter.
Cross and Houghton run the contract brewing business out of the Ipswich Ale Brewery and last year brewed 500 barrels. The new Maynard brewery and brew pub will include a 30-barrel brewing system, which will allow Battle Road to expand its production to 5,000 barrels per year.
The facility is set to open this fall, with the brew pub employing between 30 and 40 and the brewery employing up to 10 workers.
The brewery and brew pub will be located in a 12,000-square-foot former office space in Maynard's historic Clock Tower Mill, for which Battle Road has signed a 10-year lease and has another 10-year option. The property will include seating for between 50 and 75 patrons as well as a traditional outdoor beer garden overlooking Mill Pond.
Harvard-based Maugel
...More info on site
|
|
Canada, AB: Trolley Five Brew Co. targets Calgary opening late in 2015 or early in 2016
|
The Calgary Sun reports that an iconic bar on Calgary’s Red Mile strip is set to be replaced by a new brewery and restaurant.
Trolley Five Brew Co. is being developed by Wayne Leong – owner of the shuttered and soon-to-be-demolished Melrose Bar – in partnership with Ernie Tsu and PJ L’Heureux, both of whom are well-established in the bar and hospitality industry.
The original Melrose building at 730 17 Ave. is being torn down this week, and the construction of Trolley Five is expected to start soon afterwards, with a target opening date of late 2015 or early 2016.
|
|
USA, TN: Yee-Haw Brewing Company plans to open in Johnson City this summer
|
A brewing company announced plans on March 13 to open a new brewery in the Tweetsie Depot in downtown Johnson City, WJHL reports.
The Buffalo Street location will serve as the Yee-Haw Brewing Company's flagship location.
Founding partner Joe Baker, who also co-founded Ole Smoky Tennessee Moonshine, originally planned to turn the old Clinchfield train depot across the street into a brewery.
This new brewery will have a tap room, a place the company describes as somewhere the community can hang out and have a good time.
Baker hopes the depot's revitalization will significantly impact the downtown area.
"There's a lot of good things happening in downtown Johnson City,” Baker said. “This is just a piece of that. We certainly hope that this is a catalyst for more and more things to happen down here."
Yee-Haw Brewing Company plans to open for business early summer of this year.
|
|
Canada, PE: Upstreet Craft Brewing getting ready to launch in May
|
Prince Edward Island beer blog PEI Beer Guy reports that the province’s third brewery will be opening soon in Charlottetown.
Upstreet Craft Brewing is being founded from partners Michael Hogan, Joey Seaman and Mitch Cobb, and is aiming to open this May on Allen Street just outside of Charlottetown’s downtown.
The brewery will be launching with three flagship brands that will be available on tap at venues throughout the Island, and in bottles and growlers at the brewery’s retail shop and tasting room. Rotating seasonal brands and PEILCC distribution are planned to follow soon after opening.
|
|
UK: Alcohol consumption down but beer increases sales and recaptures market share in 2014
|
|
New figures published on March 12 show that the amount of alcohol Britons drink has fallen yet again, by 0.3 per cent in 2014
...More info on site
|
|
The Philippines: San Miguel Brewery reports 7.9% rise in last year’s net profit
|
|
Philippines’ beer giant San Miguel Brewery Inc. grew its net profit last year by 7.9 percent to P13.5 billion as beer sales picked up
...More info on site
|
|
World: Exane BNP Paribas say “it’s now or never” for AB InBev to bid for SABMiller
|
|
SABMiller is a "key M&A play", according to analysts at Exane BNP Paribas, who said "it's now or never for a bid" for the
...More info on site
|
|
The Netherlands & Slovenia: Heineken interested in acquiring Slovenia’s largest brewer Pivovarna Lasko
|
|
Heineken said on March 11 it was interested in acquiring Slovenia's largest brewer Pivovarna Lasko, which would take the Dutch brewer into one of
...More info on site
|
|
UK: UK market for Scotch whisky declined by nearly 5% last year
|
|
uThe UK market for Scotch whisky declined by nearly 5% last year as the industry and consumers continue to be hit by tax of
...More info on site
|
|
World: Barley production in 2014 3.3% lower than in 2013
|
|
The world barley production of 140 mln tons is 3.3% lower than in 2013. The largest increases were recorded in Russia + 30% and
...More info on site
|
|
China: Barley imports may be closer to 3.5 mln tons than to previously forecast 4 mln
|
|
China’s barley imports in January were 881,000 tons, of which 555,000 from Australia, 168,000 from France, 98,000 from Canada and 58,000 tons from Ukraine,
...More info on site
|
|
Finland: Beer, cider, and soft drinks sales decline in 2014
|
Finland’s sales of beer, cider and soft drinks dried up last year, The Helsinki Times reported on March 11.
The Federation of the Brewing and
...More info on site
|
|
UK: Third cut to beer duty to enable continued growth in beer production - SIBA
|
A third cut to beer duty will enable the continued growth in beer production, fuel sales growth, encourage investment and boost employment, the Society of Independent Brewers Association (SIBA) has argued.
Ahead of next week’s budget SIBA has released preliminary figures from its survey British Beer 2015 released next week that shows production by SIBA members grew by c.15.8% in 2014 to 2.99 million hectolitres or 526 million pints. In 2013 the increase was 9.4%, which together results in a 25% uplift in sales since the Beer Duty Escalator was abolished in March 2013.
Before the duty cuts production only grew by 5.7% in 2011-2012.
SIBA managing director Mike Benner said: “The results of the survey clearly demonstrate how the two consecutive cuts in beer duty and end of the Beer Duty Escalator have had a positive impact on independent British brewing and have boosted confidence. Our members have invested the duty savings in their businesses, buying new brewing equipment, increasing production and recruiting new staff.
“By announcing a third cut in beer duty in next week’s Budget, the Government can ensure that the momentum of the previous cuts is maintained and the independent brewing sector, now recovering and starting to thrive after
...More info on site
|
|
UK: British malting barley growers could become world market leaders if they embrace new technology and meet ever more stringent specifications
|
British malting barley growers could become world market leaders in what is an increasingly niche global market, Farmers Weekly reported on March 13.
However, they must embrace new technology and strive to meet ever more stringent specifications, a leading West Country maltster warned.
Over the past year global barley production has fallen by 5%, as maize becomes ever more popular.
Yet in the EU and UK barley still holds a significant part of the market, said Brenda Mullen, market analyst at the HGCA.
“The EU is the powerhouse of barley production – it is becoming the go-to region for barley exports,” she added.
In the UK, barley production in 2014-15 is estimated at close to 7 mln tonnes for the second year running – and the 2015-16 crop could be even larger, said HGCA analyst Helen Plant.
“This year we have a potential 2 mln tonne barley surplus to export. With the strength of the pound against the euro, exporting to the EU has been difficult,” she added.
“But the weak pound against the dollar means we’re able to sell on to the global market. By the end of December we had shipped nearly 40% of the surplus,” Miss Plant said.
Advantages of growing barley include better blackgrass
...More info on site
|
|
Germany: Spring barley acreage and spring malting barley production expected to increase this year
|
Germany’s spring barley acreage is seen on the rise this year – to 370 thousand ha from 355 thousand in 2014, Durst Malz reports.
Spring
...More info on site
|
|
Africa: Beer industry keeping farmers busy growing local ingredients
|
Ugandan farmer Ephraim Opusi had managed to make ends meet growing corn on his 5-acre plot in the hilly Kumi district in eastern Uganda. But now that he cultivates white sorghum, a grain used in beer brewing, Mr. Opusi has struggled to feed his six children, The Wall Street Journal reported on March 12.
“It has been a bad season,” says the 52-year old farmer, who is under contract with beer maker SABMiller PLC.
During his first season in 2010, Mr. Opusi harvested three tons of sorghum. It earned him $750, one of his best seasons. An average Ugandan makes $510 a year, according to World Bank data.
Encouraged by the earnings, Mr. Opusi ditched other profitable crops to concentrate growing sorghum. But he didn’t count on many other farmers doing the same, leading to a 20% increase in the price of corn and beans in his district.
Brewing giants such as SABMiller and Diageo PLC have invested millions of dollars into African farms, providing a guaranteed market—and better returns—to smallholder farmers as they look for more locally sourced materials such as sorghum. Food staples cassava and yams are also being supplied to brewers.
Under agreements with multinational brewers, farmers grow beer-making ingredients in
...More info on site
|
|
Romania: Heineken loses suit against small Romanian brewer
|
A small beer manufacturer in Romania has won a lawsuit against Heineken, which sued it for using a brand name it says it is too similar to a local brew it produces, AP reported on March 12.
The court in the city of Suceava on March 11 struck down Heineken's lawsuit for infringement of property rights and unfair business practices. The ruling of March 12 is final.
The Dutch multinational company has since 2003 produced "Ciuc Premium" in a Romanian region dominated by ethnic Hungarians and with a long history of brewing.
In November, Lixid Product began manufacturing a craft beer in the same region with a label calling it the "real beer" from the region. Heineken sued.
Gabor Hajdu, a company representative, praised the ruling. "Our beer is different, the label is different and so is the taste."
|
|
India: Indians embracing craft and imported beer culture
|
Not too long ago, the ordinary Indian tippler typically only had a handful of options for a refreshing, cold pint: Kingfisher, Haywards or Kalyani, Quartz India reported on March 13.
And even as these stalwarts of India’s booze scene remain firmly in place, young and affluent beer drinkers in the country are turning to newer, more exotic brews—and opening up a whole new marketplace.
Consider, for instance, microbreweries, establishments that usually brew limited amounts of beer for consumption within their own outlets. From just two in 2008, Gregory Kroitzsh of Mumbai’s Barking Deer brewpub reckons, there are now some 45 of them across the country. And most are centered around just three cities: Bangalore (18), Gurgaon (13) and Pune (6).
Microbreweries, however, aren’t the only one challenging domestic beer manufacturers. Between 2008 and 2011, more than 20 international beer companies have launched in India, each trying to convince India’s massive population of young people to try their brew.
“India is like how the US was 30 years ago when there were about 100 breweries only selling homogenous macro-brewed pilsner lager,” Kroitzsh said. “Indians drink only about two litres of beer per capita per year, which is well below the international average. However, the middle
...More info on site
|
|
Register a new user (free of charge).
Top
Top News