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RombBullet Market prices change trend
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RombBullet Prices evolution
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E-Malt.com Flash 12a
March 21 - March 23, 2016

Quote of the Week

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Robert H Schuller

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Currency Rates

Base Currency: Euro
on March 23, 2016
Base Currency: US Dollar
on March 23, 2016
      1 EUR = 1.1212 USD
1 EUR = 0.7879 GBP
1 EUR = 1.4679 CAD
1 EUR = 1.4751 AUD
1 EUR = 125.1300 JPY
1 EUR = 4.0526 BRL
1 EUR = 76.1400 RUB
1 EUR = 7.2791 CNY
      1 USD = 0.8904 EUR
1 USD = 0.6991 GBP
1 USD = 1.3071 CAD
1 USD = 1.3158 AUD
1 USD = 111.9400 JPY
1 USD = 3.6086 BRL
1 USD = 67.7764 RUB
1 USD = 6.4898 CNY

Currency Rates Chart

Equities of the Largest Breweries

Breweries Equities

Average Market Prices Change Trend

March 23, 2016
Type Crop 2015 Crop 2016
2rs Barley 163.00-165.00 down1.20% 182.00-184.00 -
6rw Barley 146.00-148.00 down0.68% 155.00-157.00 -
2rs Malt 352.50-354.50 down0.69% 373.00-375.00 -
6rw Malt 332.00-334.00 down0.37% 340.00-342.00 -
Feed Barley 134.00-136.00down2.17% nq 

Note: Just click here and you will be led to our Market Price History. These are average French barley market prices estimated on FOB Creil basis. The theoretical average malt prices are based FOB Antwerp being estimated on French malting barley. The changes are compared to last Newsletter's prices. Arrows indicate the direction of the change.

Top Industry News

Malt news Russia: Malt exports grow 275.4% last year ...Click here

Brewery news China: China Resources Beer counting on premium segment to boost margins ...Click here
Brewery news World: Carlsberg working hard on compensating for Russian troubles in other markets ...Click here
Brewery news Russia: Beer output up 1.7% in January-February this year ...Click here
Brewery news South Africa: AB InBev’s takeover of SABMiller may get approval of SA competition authorities sooner than expected ...Click here
Brewery news UK: British brewers setting themselves up for successful 2016 ...Click here
Brewery news USA: Craft beer industry reports another successful year ...Click here
Brewery news The Netherlands & India: Heineken increases stake in United Breweries to 43% ...Click here

Barley news World: Grain consumption growth is still below production increase ...Click here
Barley news EU: Large brewers sometimes not following fast enough approval of new malting barley varieties ...Click here

More Industry News

Brewery news Myanmar: Heineken aiming at market leadership in Myanmar by 2020 ...Click here
Barley news Canada: Alberta set to launch Canada’s first crop insurance for malting barley ...Click here
Brewery news Jamaica: Desnoes and Geddes Ltd submits application for delisting from the Jamaica Stock Exchange ...Click here
Brewery news USA: AB InBev introducing another Mexican beer in ten states ...Click here
Brewery news USA: MillerCoors committed to growing Leinenkugel, Blue Moon “craft” brands ...Click here
Brewery news Australia: Carlton and United Breweries launch another heritage beer ...Click here
Brewery news EU: Heineken brews limited-edition lager with rare type of ‘mother’ yeast ...Click here
Brewery news Malaysia: New Managing Director appointed at Carlsberg Brewery Malaysia ...Click here

Graph of the week

Table of the week

US Hops Production by Variety 2012-2015f

Table of the week.
Prices Evolution

Prices evolution

Barley Prices

Theoretical Malt Prices

These Days in Business History

21 March
1868 - In London, the prospectus for the earliest known mutual fund is published as the Foreign and Colonial Government Trust offers its shares to the public for 85 pounds sterling
1906 - John D Rockefeller III is born, billionaire philanthropist (oil)
1986 - 199.22 million shares traded in New York Stock Exchange
1986 - Pittsburgh Associates buy Pittsburgh Pirates for $218 million

22 March
1895 - Auguste and Louis Lumiere show their 1st movie to an invited audience
1933 - Franklin D. Roosevelt makes wine and beer with up to 3.2% alcohol legal
1960 - 1st patent for lasers, granted to Arthur Schawlow and Charles Townes

23 March
1836 - Coin Press invented by Franklin Beale
1857 - Elisha Graves Otis installs the world's first safety elevator for passengers in the E.V. Haughwout and Co. store in New York City
1861 - London's 1st tramcars, designed by Mr. Train of New York, begins operating
1951 - Wages in France increase 11%


World Beer Cup 2016

March 2016:
01-03: ProPak Vietnam 2016 (Ho Chi Minh City, Vietnam)
04-06: Barcelona Beer Festival 2016 (Barcelona, Spain)
07-09: VLB Brewing and Engineering Conference 2016 (Soest, Germany)
09-12: Brazilian Beer Festival 2016 (Blumenau, Brazil)
12: Festival de Cerveza Artesanal 2016 (San Jose, Costa Rica)
14-18: IBD Asia Pacific Convention 2016 (Sydney, Australia)
16-18: BeerX 2016 (Sheffield, UK)
16-18: Expo Antad & Alimentaria Mexico 2016 (Mexico City, Mexico)
23-25: St. Petersburg Brewers Forum 2016 (St. Petersburg, Russia)

April 2016:
03-07: Trends in Brewing 2016 (Ghent, Belgium)
07-09: Warsaw Beer Festival 2016 (Warsaw, Poland)
13-15: Siberian Beer 2016 (Novosibirsk, Russia)
15-16: Helsinki Beer Festival 2016 (Helsinki, Finland)
23-24: Zythos Beer Festival 2016 (Leuven, Belgium)
Zythos Beer Festival 2016

May 2016:
03-06: Craft Brewers Conference & BrewExpo America 2016 (Philadelphia, USA)
17-20: Beer (Pivo) 2016 (Sochi, Russia)
18-19: Brewing Equipment and Technology 2016 (Birmingham, UK)
19-21: Copenhagen Beer Festival 2016 (Copenhagen, Denmark)
20-18 June: Great Australian Beer Spectacular (GABS) 2016 (Melbourne - Sydney - Auckland, Australia)
25-29: Latvia Beer Fest 2016 (Riga, Latvia)

June 2016:
08-12: Mondial de la Biere 2016 (Montreal, Canada)
09-11: South Beer Cup 2016 (Curitiba, Brazil)
14-16: Shanghai International Brew & Beverage Manufacturing Technology and Equipment 2016 (Shanghai, China)

July 2016:
02: Beer Boot Camp 2016 (Johannesburg, South Africa)
07-10: Artbeerfest 2016 (Caminha, Portugal)
09: Beer Boot Camp 2016 (Cape Town, South Africa)
13-15: ProPack China 2016 (Shanghai, China)

August 2016:
05-07: The 20th International Berlin Beer Festival (Berlin, Germany)
09-13: The Great British Beer Festival 2016 (London, UK)
10-13: Vietfood & Beverage - ProPack 2016 (Ho Chi Minh, Vietnam)
13-17: World Brewing Congress 2016 (Denver, USA)

September 2016:
08-10: Irish Craft Beer Festival 2016 (Dublin, Ireland)
14-15: Food and Drink Technology Africa 2016 (Johannesburg, South Africa)
19-03 October: Oktoberfest 2016 (Munich, Germany)
24-25: Whisky Live Paris 2016 (Paris, France)
26-28: VLB Ibero-American VLB Symposium 2016 (Santiago de Chile, Chile)
28-30: Beer and Soft Drinks Industry - 2016 (Kyiv, Ukraine)
29-01 October: Stockholm Beer & Whisky Festival 2016 (Stockholm, Sweden)

October 2016:
06-08: Stockholm Beer & Whisky Festival 2016 (Stockholm, Sweden)
06-08: Great American Beer Festival 2016 (Denver, USA)
08-10: Brouwplus 2016 (Antwerp, Belgium)
11-14: China Brew, China Beverage 2016 (Shanghai, China)
21-23: The Finest Spirits & Beer Convention 2016 (Bochum, Germany)

November 2016:
08-10: Brau Beviale 2016 (Nuremberg, Germany)
09-12: Vietfood & Beverage - ProPack 2016 (Hanoi, Vietnam)

December 2016:
15-17: drink technology India 2016 (Mumbai, India)

More events are available on site e-malt.com

MaltMalt News Malt

Malt newsRussia: Malt exports grow 275.4% last year
Russia’s malt export in money terms totalled US$35.4 mln last year – up 275.4% versus 2014, RBC reported on March 21.

Baltika Breweries, the largest ...More info on site

BreweryBrewery News Brewery

Brewery newsChina: China Resources Beer counting on premium segment to boost margins
China Resources Beer is counting on the premium segment to boost margins as the country's sluggish economy and intense market competition has hurt beer ...More info on site

Brewery newsWorld: Carlsberg working hard on compensating for Russian troubles in other markets
Just outside Carlsberg’s Copenhagen headquarters there is a huge building site. Diggers and cranes are being used to prepare the way for a new ...More info on site

Brewery newsRussia: Beer output up 1.7% in January-February this year
Russia’s beer output grew 1.7% in January-February versus the same period in 2015, Rosstat reported on March 21.

In February alone, production increased by 3.1% ...More info on site

Brewery news South Africa: AB InBev’s takeover of SABMiller may get approval of SA competition authorities sooner than expected
The South African leg of Anheuser-Busch InBev’s (AB InBev’s) takeover bid for SABMiller may be completed sooner than initially expected, Business Day Live reported on March 22.

The Competition Commission believes it is on target to meet the extended April 5 deadline for the completion of its inquiry into AB InBev’s proposed acquisition of SABMiller.

Assuming no last-minute interventions, that the commission approves the deal and there are no unexpected disputes at the Competition Tribunal, it is possible SA’s competition authorities will have completed consideration of the $108 bln transaction by the end of May.

Hitting the April 5 deadline (the transaction was lodged with the commission on December 14) would be a considerable achievement for the commission, given the size and profile of the transaction. Although there are no major competition issues, the merger does raise some public interest concerns.

Tembinkosi Bonakele, the competition commissioner, said it was normal to have multiple extensions in large mergers.

"This phase of the timetable is not entirely in the commission’s control, as we’re required to get input from all stakeholders affected by the transaction, but I expect our team will be able to finish by the April 5 deadline."

Apart from the minister of economic development (who has ...More info on site

Brewery news USA: Craft beer industry reports another successful year
The Brewers Association (BA), the trade association representing small and independent American craft brewers, on March 22 released 2015 data on U.S. craft brewing growth. With more breweries than even before, small and independent craft brewers now represent 12 percent market share of the overall beer industry. In 2015, craft brewers produced 24.5 million barrels, and saw a 13 percent rise in volume and a 16 percent increase in retail dollar value. Retail dollar value was estimated at $22.3 billion, representing 21 percent market share. “For the past decade, craft brewers have charged into the market, seeing double digit growth for eight of those years,” said Bart Watson, chief economist, Brewers Association. “There are still a lot of opportunities and areas for additional growth. An important focus will remain on quality as small and independent brewers continue to lead the local, full-flavored beer movement.” Additionally, in 2015 the number of operating breweries in the U.S. grew 15 percent, totaling 4,269 breweries—the most at any time in American history. Small and independent breweries account for 99 percent of the breweries in operation, broken down as follows: 2,397 microbreweries, 1,650 brewpubs and 178 regional craft breweries. Throughout the year, there ...More info on site

Brewery newsUK: British brewers setting themselves up for successful 2016
British brewers are setting themselves up for a successful 12 months ahead, as four out of five businesses polled by the Society of Independent ...More info on site

Brewery newsThe Netherlands & India: Heineken increases stake in United Breweries to 43%
Dutch beer maker Heineken has bought additional shares of United Breweries Ltd from the open market to raise its total stake in the Indian ...More info on site

Brewery news Myanmar: Heineken aiming at market leadership in Myanmar by 2020
Heineken intends to become the market leader in Myanmar’s beer market by 2020, confident that it can beat local and foreign products in one of the biggest emerging markets in the Asia Pacific region, The Nation reported on March 21.

"We are the last brewery to come to the market. Currently, we are No 5 in the market. We hope to move up one position every year. Next year, we want to be No 4. After that, No 3, No 2, and eventually we aim to be No 1 in the market," said Lester Tan, managing director of APB Alliance Brewery, the producer and distributor of Heineken in Myanmar.

Sales of the Dutch beer started six months ago. It is competing fiercely against local and foreign brands like Myanmar, Dagon, Mandalay, and Tuborg, a product of Carlsberg, which has gained more popularity despite controversies. Before Carlsberg started production in May 2015, the market had been dominated by local brewers.

Tan said that Myanmar showed huge market potential thanks to its fast urbanisation, population growth, economic expansion and increasing middle class. He believed that Myanmar would follow Vietnam, which has become one of the top three biggest markets of Heineken International in Asia ...More info on site

Brewery news Jamaica: Desnoes and Geddes Ltd submits application for delisting from the Jamaica Stock Exchange
Following the conclusion of the acquisition of shares under the buyout proposal by beverages giant Heineken, Desnoes and Geddes Ltd has submitted its application for the delisting of the company`s securities from the Jamaica Stock Exchange (JSE), with effect from March 31, the company said on March 18.

Heineken, a Swedish subsidiary owned by Heineken NV in the Netherlands, is one of the world's leading marketer of ciders and beers. Desnoes and Geddes, a Jamaican company, produces Red Stripe, Malta and Dragon.

The deal to acquire Red Stripe, announced on October 6, 2015, resulted in Diageo offloading its brewing interests in Jamaica, Malaysia and Singapore to Heineken, while Heineken acquired Diageo's 57.9 per cent stake in Desnoes and Geddes, increasing its shareholding in the company to 73.3 per cent.

Heineken, in seeking all shares outstanding, targeted the remaining 749,559,524 units at US$0.254 per stock unit. Shareholders were given a deadline of January 1, 2016 to accept, which was later extended to Thursday, January 21.

The offer closed with the acceptance of transfer of 630,339,240 units, giving Heineken a shareholding of 95.76 per cent of total issued shares.

Desnoes and Geddes ended its last year on the JSE with net profit for the period July to ...More info on site

Brewery news USA: AB InBev introducing another Mexican beer in ten states
As sales of Mexican imports continue to grow, Anheuser-Busch InBev announced on March 21 plans to bring another label from south of the border into select U.S. markets, Brewbound.com reported.

In a press release, AB InBev said it would begin rolling out Estrella Jalisco, a light-flavored 4.5 percent ABV pilsner originally brewed in the city of Guadalajara, across 10 states this month.

“Many Mexican and Mexican-Americans have roots in Jalisco, and we’re excited to reunite them with the beer that they—or their relatives—could previously only enjoy in Mexico,” Jorge Inda Meza, marketing director, West Region for Anheuser-Busch said via the statement.

The brand’s red, blue and yellow label is a “nod to the flag of Jalisco, and the crest on its packaging is inspired by the coat of arms of Guadalajara,” AB InBev noted in the release.

“Estrella Jalisco is a symbol of Mexican pride that evokes rich traditions and history,” Inda Meza added.

The U.S. launch will be supported through an “integrated marketing campaign,” and the company hopes to attract drinkers to the label by bringing “Mexican traditions to life” and “celebrating the customs of the Jalisco region.”

Estrella Jalisco is brewed by AB InBev subsidiary Grupo Modelo S.A.B. de C.V., and rollouts in California, ...More info on site

Brewery news USA: MillerCoors committed to growing Leinenkugel, Blue Moon “craft” brands
Dick Leinenkugel has logged countless hours in Texas and Southern California lately, spreading the gospel of shandies in locales with abundant sunshine and underdeveloped craft beer markets, Chicago Tribune reported on March 22.

"I think we're poised for a very big year," said Leinenkugel, 58, president of the Jacob Leinenkugel Brewing Company.

As the craft beer industry continues to boom, Chicago-based MillerCoors — purveyor of mainstream beers like Miller Lite and Coors Light — is responding by doubling down on Blue Moon and Leinenkugel, the two top sellers in its Tenth and Blake craft and imports division. Beginning next month, quirky television commercials will attempt to introduce consumers throughout the U.S. to Leinenkugel: "German-style beer crafted with the spirit of Wisconsin."

Meanwhile, Blue Moon Brewing Co., best known for its Belgian White ale, is unleashing its own promotional barrage, including its first new packaging in more than 20 years, an ad campaign, and, this summer, the opening of a brewery in Denver's burgeoning craft beer scene in the River North art district.

It's all about staying relevant in an increasingly competitive craft beer landscape, said Ashley Selman, MillerCoors vice president of marketing. "We just need to keep introducing ourselves and to make ourselves accessible."

Last ...More info on site

Brewery news Australia: Carlton and United Breweries launch another heritage beer
Carlton and United Breweries has kept up its tradition with heritage beers after launching McCracken's Amber Ale in Melbourne on March 22, TheShout reported.

McCracken's City Brewery was an integral part of CUB's formation, being the oldest of six independent breweries, including Foster's and Carlton, which united in 1907.

CUB's intellectual property manager, and resident heritage expert, Mathew O'Keefe, told TheShout: "The branding for McCracken's is a little bit different. When you go into the heritage room at the brewery in Abbotsford, on the wall as soon as you go in, there is this old photograph of the McCracken brewery workers and they are having a tug-of-war. It looks wonderful and so the tap badges that we give to the pubs have all got these 30-40 year old blokes playing tug-of-war and it looks very different.

"The materials for the taps and the pubs are handcrafted in Fitzroy, it's something that CUB has put support behind and hopefully the trade will be happy with what we've done.

"The McCracken's name itself is a famous Melbourne name and it's a strong brand name as well. Because CUB's heritage goes back so far, we have all these great local stories and McCracken's is a great Melbourne ...More info on site

Brewery news EU: Heineken brews limited-edition lager with rare type of ‘mother’ yeast
Heineken has launched a limited-edition lager brewed using a rare type of yeast, and harbours plans to release further new products in the near future, FoodBev.com reported on March 22.

The new H41 beer is made from a rare “mother yeast” discovered in Patagonia, the name in turn being derived from the initial letter of Heineken and the latitude coordinate of the beech forest where the yeast was first found.

Developed by the brand’s master brewers, the new lager has a fuller taste, with spicy notes balanced by subtle fruity hints, the Dutch beer maker said. It will be launched in Italy in March and selected outlets in the Netherlands from April, available on draught and in 330ml bottles.

Heineken master brewer Willem van Waesberghe said: “Central to the famous Heineken taste is our unique A-yeast. It was first used 130 years ago by Dr Elion, a Heineken brewer trained by Louis Pasteur. It is still used today. The exact make up of our A-yeast is a closely guarded secret.

“However, when the ‘mother’ of our A-yeast was discovered in Patagonia, it presented us with a unique opportunity. Using our unrivalled expertise, Heineken’s master brewers began to work with the mother yeast to unlock ...More info on site

Brewery news Malaysia: New Managing Director appointed at Carlsberg Brewery Malaysia
Carlsberg Brewery Malaysia Bhd (Carlsberg Malaysia) has appointed Lars Lehmann as its managing director (MD) effective July 1, replacing Henrik Juel Andersen who will assume a senior position within Carlsberg Group in Laos, The Edge Markets reported on March 23.

Lehmann is currently regional chief executive officer of Western Europe challenger markets at Carlsberg A/S.

“Andersen has made significant improvements in driving the Malaysia and Singapore operations, despite a more challenging operating environment in the last few years. His foresight and strong industry knowledge have helped the company to turn challenges into growth opportunities," said Carlsberg Malaysia chairman Datuk Lim Say Chong.

“He led the Malaysia and Singapore operations into sustainable growth in revenue and profits year-on-year,” he added.

Andersen will succeed Kissan Vongsay to become the MD of Lao Brewery Co Ltd (LBC) and will report to Carlsberg Group executive vice-president Graham Fawkes.

Carlsberg shares gained 40 sen or 2.95% to close at RM13.96 on March 23, giving it a market capitalisation of RM4.28 billion.

BarleyBarley News Barley

Barley newsWorld: Grain consumption growth is still below production increase
Global grain consumption has increased over the years, albeit not as much as production, H. M.. Gauger GmbH said in their March report.

Record ...More info on site

Barley newsEU: Large brewers sometimes not following fast enough approval of new malting barley varieties
New malting barley varieties, of continuously improving quality, have appeared in Europe at a fast pace in recent years. Often approval rates of the ...More info on site

Barley news Canada: Alberta set to launch Canada’s first crop insurance for malting barley
Alberta is set to launch Canada’s first crop insurance product for malting barley this year, Canadian Cattlemen reported on March 21.

The province’s Agriculture Financial Services Corp. (AFSC) last week said it will now provide insurance coverage for a malting end-use for growers with malt barley contracts.

The coverage is subject to a contract from a licensed buyer, with a minimum of 40 tonnes contracted, AFSC said.

However, clients won’t be able to insure both malt barley and commercial barley for the same crop year. If both malt and feed barley varieties are grown on the same farm, coverage will be restricted to commercial on all barley acres a producer grows.

Among other changes for 2016, organic producers will now be eligible for production insurance, through a new option that will work “similarly” to AFSC’s standard production insurance programs.

AFSC’s annual insurance program has been changed to include winterkill as a designated peril for pedigreed alfalfa seed production loss insurance.

Individual coverage will now be available through the bee overwintering insurance program.

More changes will also be made to field pea insurance “as the crop shifts to an edible end-use,” AFSC said, and a new distinct category will be set up for yellow dry beans.

AFSC clients will ...More info on site

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