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RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Business history
RombBullet Agenda
RombBullet News articles





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E-Malt.com Newsletter 31a
July 31 - August 02, 2017


Quote of the Week

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Currency Rates


Base Currency: US Dollar
on August 02, 2017
Base Currency: Canadian Dollar
on August 02, 2017
      1 USD = 0.8463 EUR
1 USD = 0.7567 GBP
1 USD = 1.2504 CAD
1 USD = 1.2511 AUD
1 USD = 110.2800 JPY
1 USD = 3.1223 BRL
1 USD = 59.8454 RUB
1 USD = 6.7191 CNY
      1 CAD = 0.7997 USD
1 CAD = 0.6051 GBP
1 CAD = 0.6768 EUR
1 CAD = 1.0005 AUD
1 CAD = 88.1900 JPY
1 CAD = 2.4968 BRL
1 CAD = 47.9979 RUB
1 CAD = 5.3731 CNY

Currency Rates Chart


Equities of the Largest Breweries

Equities of the Largest Breweries

North America News
Brewery news USA: Craft beer output up 5% in H1 2017 ...Click here
Brewery news Canada, AB: Alberta considering next moves after trade panel rules against craft brewer rebate ...Click here
Brewery news USA, MD: Crooked Crab Brewing Company’s first brewery to open in Odenton by the end of the year ...Click here
Brewery news Canada, ON: Blyth Cowbell Brewing sets official opening on August 7 ...Click here
Brewery news USA, MA: Cheeky Monkey Brewing Co. to make its debut in Boston towards the end of August ...Click here
Brewery news USA, VA: Legend Brewing Company launches new brew pub in Portsmouth ...Click here
Brewery news USA, IL: Ballast Point to launch brewpub in Chicago early next year ...Click here
Brewery news USA, CA: Leashless Brewing enjoying success as the only certified organic brewery in central and southern California ...Click here
World News
Brewery news World: Beer output decline in 2016 less sharp than expected ...Click here
Brewery news World: Molson Coors’ Q2 net sales decrease by 0.6% ...Click here
Brewery news World: Heineken’s first-half results beat analysts’ expectations ...Click here
Hops news Germany: Drought leaves brewers and hop merchants on tenterhooks ahead of this year’s harvest ...Click here
Brewery news Italy: First-half beer sales up 10% in value and 11.5% in volume ...Click here
Brewery news Vietnam: Foreign investors may not have the opportunity to get majority stakes in Sabeco and Habeco ...Click here
Hops news UK: British hop growers in for a bumper year ...Click here
Brewery news Portugal: Beer consumption up 10% in January – June this year ...Click here
Brewery news Nigeria: Guinness Nigeria to shift focus from premium to “lower end” volume market ...Click here
Brewery news Australia: Small private equity firms and wealthy families expected to increase investments in craft beer ...Click here
Brewery news Sri Lanka: Lion Brewery’s credit rating downgraded amid lower beer sales ...Click here
Barley news Australia: Schooner could resurface as malting variety of significance to craft brewing sector ...Click here
Brewery news Japan: Beer enjoying strong sales thanks to high summer temperatures ...Click here
Brewery news Nepal: Brewers will have to put excise duty stickers on beer bottles from now on ...Click here
Brewery news Australia: Lion to stop brewing Knappstein Reserve Lager, close brewery in South Australia ...Click here
Brewery news Thailand & Cambodia: Thailand’s craft beer revolution currently brewed abroad ...Click here
Brewery news Burundi: Consumers complain of Amstel beer shortage ...Click here
Graph of the Week


Table of the Week

World Beer Production by Continent 2008 - 2016


Table of the week.

Prices Evolution

Prices evolution

Barley Prices



Theoretical Malt Prices



These Days in Business History


31 July
1790 - 1st US patent granted, to Samuel Hopkins for a potash process
1809 - 1st practical US railroad track (wooden, for horse-drawn cars), Philadelphia
1925 - Unemployment Insurance Act passed in England

01 August
1930 - Clarence Birdseye is awarded a U.S. patent for the invention of packaged frozen food
1950 - Steve Wozniak, future co-inventor of the Apple computer, is born
1981 - Pres. Ronald Reagan signs into law the Economic Recovery Tax Act of 1981, the biggest tax cut in American history, which streamlines the Federal income tax brackets, lowers the top rate to 36%, and creates the universally-deductible Individual Retirement Account

02 August
1858 - 1st street mailboxes-Boston, Mass
1890 - The BOVESPA (Bolsa de Valores de Sao Paulo, or Sao Paulo Stock Exchange), Brazil's central securities market, is founded
1984 - Euro Court condemns phone-tapping
2000 - The New York Stock Exchange begins trading in decimals, ending the two-century-old practice of pricing stocks in increments of 1/8th of a dollar


Agenda


August 2017:
04-06: The 21st International Berlin Beer Festival (Berlin, Germany)
08-12: The Great British Beer Festival 2017 (London, UK)
09-12: Vietfood & Beverage 2017 (Ho Chi Minh City, Vietnam)


September 2017:
03-06: 18th Australian Barley Technical Symposium (Hobart, Tasmania)
07-09: Irish Craft Beer Festival 2017 (Dublin, Ireland)
11: International MicroBrew Symposium 2017 (Munich, Germany)
11-15: drinktec 2017 (Munich, Germany)
16-03 October: Oktoberfest (Munich, Germany)
23-24: Whisky Live Paris 2017 (Paris, France)


October 2017:
16-17: 104 VLB October Convention 2017 (Berlin, Germany)
23-25: 8th Ibero-American VLB Symposium 2017 in Guatemala (Guatemala City)
26-28: drink technology India 2017 (New Delhi, India)


November 2017:
22-23: Craft Beer Italy 2017 (Milan, Italy)


More events are available on site www.e-malt.com



News Articles


Brewery news USA: Craft beer output up 5% in H1 2017
Small and independent craft brewers demonstrated continued, but slowed, growth, according to new mid-year metrics released by the Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American brewers. American craft beer production volume increased five percent during the first half of 2017.

“The growth pace for small and independent brewers has stabilized at a rate that still reflects progress but in a more mature market. Although more difficult to realize, growth still exists,” said Bart Watson, chief economist, Brewers Association. “The beer world is highly competitive and there is certainly a mixed bag in terms of performance. Some breweries are continuing to grow, whereas others are having to evolve their position and nurture new opportunities to ensure they keep pace. Many brewers are benefiting from on-premises and taproom sales, and recent state-based reforms have the potential to help brewers in new regions capitalize on this growth.”

As of June 30, there were 5,562 operating breweries in the U.S., an increase of 906 from the same time period the previous year. Additionally, there were approximately 2,739 breweries in planning. Craft brewers currently employ an estimated 128,768 full-time and part-time workers in a variety of roles including numerous manufacturing jobs, all ...More info on site


Brewery news Canada, AB: Alberta considering next moves after trade panel rules against craft brewer rebate
The Alberta government is weighing its options after a panel ruled it violated inter-provincial trade rules with graduated beer mark-ups and a rebate program designed to help the province's small brewers, CBC reported on July 31.

The three-person panel ruled on July 28 on a complaint laid under the Agreement on Internal Trade against the Alberta government by Calgary-based beer importer Artisan Ales Consulting.

The panel ordered the government to either repeal or amend the Alberta Small Brewers' Development grant program within six months.

Mike Brown, spokesman for Alberta Finance Minister Joe Ceci. said the government is still determining how to respond.

"At this point we are reviewing the decision and will have more to say in the coming days," Brown said in an email on July 31.

The ruling is the latest setback in the province's push to grow Alberta's small craft brewing industry, a much-touted piece of its economic diversification program.

In October 2015, the government introduced a lower markup for beers produced by smaller brewers in Alberta, Saskatchewan and British Columbia.

The province rolled back the policy in August 2016, instituting a markup of C$1.25 a litre for all beer. But at the same time, it introduced a rebate known as the ...More info on site


Brewery news USA, MD: Crooked Crab Brewing Company’s first brewery to open in Odenton by the end of the year
Over a round of beers one day, Earl Holman, Alex Josephs and Dan Messeca — three Maryland natives and longtime friends — discussed their dream-job, opening a brewery. Like so many craft-beer enthusiasts before them, it was a topic they kept coming back to over time. So in 2015, they decided to make a business plan for fun, the Baltimore Sun reported on July 28.

“And if at any point we think this idea is ridiculous, we can abandon it,” Messeca recalled saying at the time. “It just slowly and slowly became a reality.”

Along with head-brewer Andrew Wilkes, the founders just signed a lease to open Crooked Crab Brewing Company’s first brewery in a single-story warehouse building in Odenton. They hope to have the production facility and taproom fully operational by the end of December, Messeca said.

Construction is underway while the company goes through the federal and state permitting procedures, the Rockville native said. The 6,100-square-foot brewery at 8251 Telegraph Road will be located within the Telegraph Commerce Center.

Crooked Crab beers have yet to be released to the public, and the team is currently refining recipes through homebrewing, according to Messeca. The initial lineup has six planned beers so far, including ...More info on site


Brewery news Canada, ON: Blyth Cowbell Brewing sets official opening on August 7
Blyth will soon be home to one of Ontario's largest craft breweries, CTV News reported on July 30.

The multimillion dollar brewery, restaurant, and event centre aims to be a centrepiece for tourism in Huron County.

Blyth Cowbell Brewing will officially open to the public on Aug. 7, but locals will be permitted a sneak peek two days earlier.

Cowbell Brewing has been making beer offsite for the past year, but plans to do all brewing onsite beginning in August.

Once up and running, Cowbell claims it will be North America’s first carbon-neutral brewery.


Brewery news USA, MA: Cheeky Monkey Brewing Co. to make its debut in Boston towards the end of August
A new brewpub headed for Boston’s Fenway neighborhood is on track to open later this month, Eater Boston reports.

Cheeky Monkey Brewing Co. will bring beer, a street food-inspired menu, and games to 3 Landsdowne St., making its debut towards the end of August and celebrating with a grand opening in September.

Cheeky Monkey has already begun installation of its brewing equipment and is now hiring staff. The restaurant’s beers will change throughout the year and will include IPAs, double IPAs, pale ales, and wheat beers. The food menu is still under development, but will include street food-style dishes that draw inspiration from places like Thailand and Malaysia.

In addition to food and beer, the brewpub will have a selection of games, including ping pong, shuffleboard, and billiards. Cheeky Monkey took over the former Tequila Rain space, just down the road from Boston Beer Works.


Brewery news USA, VA: Legend Brewing Company launches new brew pub in Portsmouth
Legend Brewing Company had a ribbon-cutting ceremony on July 31 for a new brew pub that's opening in Portsmouth's Old Towne, 13newsnow.com reported.

The Legend Brewing Depot is the first expansion for the Richmond-based craft beer maker. The brew pub is occupying the building once known as Old City Hall, located along the Elizabeth River on High Street.

The full-service brew pub seats about 120 people and, along with a full line of Legend products, offers a small brewing system that will produce signature beers with local flavor.


Brewery news USA, IL: Ballast Point to launch brewpub in Chicago early next year
An already competitive craft beer scene in Chicago is about to get even more crowded, Brewbound reported.

Constellation Brands – a beer, wine and spirits producer that makes popular import beer labels such as Corona, Pacifico and Modelo — has announced plans to open a Ballast Point outpost in Chicago early next year.

The San Diego-based craft brewery, which Constellation Brands purchased for $1 billion in 2015, will establish its “first” Midwestern location inside of a 12,000 sq. ft. space in the city’s Fulton Market District, according to a press release.

“We’re thrilled to bring the San Diego spirit of Ballast Point to such a great beer-drinking city like Chicago,” Ballast Point president Marty Birkel said via the release. “The entire team is looking forward to sharing some of our new innovations and passion for great beer and food with Chicagoans.”

As part of the move into the Midwest, Ballast Point will install a 3-barrel pilot brewery for the production of exclusive small batch beers, as well as research and development. The company will also serve Southern California dishes, such as Baja-style fish tacos, and operate a rooftop bar.

Birkel, who responded to questions via email, told Brewbound that a Ballast Point presence in Chicago ...More info on site


Brewery news USA, CA: Leashless Brewing enjoying success as the only certified organic brewery in central and southern California
Leashless Brewing combines a passion for sustainability and craft beer to produce Belgian-inspired and organic libations. And as of their grand opening on July 8th, they are the only certified organic brewery in central and southern California, Brewbound reported on July 28.

Leashless celebrated their grand opening with live reggae music and will continue to feature local musicians throughout the year. The brewery is located in a renovated 1930’s mechanic garage on one of the busiest corners of downtown Ventura.

Leashless partnered with boutique graphic design and marketing agency The Brandit to design a logo that embraces their love of surfing while celebrating their dedication to brewing with organic ingredients. The logo can be found featured prominently on the outside of their building and of course, on their awesome merchandise.


Brewery newsWorld: Beer output decline in 2016 less sharp than expected
As a result of information belatedly received from various countries and corrections made known to the Barth-Haas Group after last year’s report went to ...More info on site


Brewery newsWorld: Molson Coors’ Q2 net sales decrease by 0.6%
Molson Coors, the world’s second largest brewer, saw its net sales decrease by 0.6% in the second quarter as it comes under increased pressure ...More info on site


Brewery newsWorld: Heineken’s first-half results beat analysts’ expectations
Heineken, the world’s second-largest brewer by sales, beat analysts’ expectations in the first half as it reported a rise in revenues and earnings in ...More info on site


Hops newsGermany: Drought leaves brewers and hop merchants on tenterhooks ahead of this year’s harvest
Drought in Germany, the world’s top producer and exporter of bittering hops, has left brewers and hops merchants on tenterhooks ahead of this year’s ...More info on site


Brewery newsItaly: First-half beer sales up 10% in value and 11.5% in volume
Italian beer retail sales in the first six months of 2017 grew by 10% in value to €612 million and by 11.5% in volume, ...More info on site


Brewery newsVietnam: Foreign investors may not have the opportunity to get majority stakes in Sabeco and Habeco
To date, two of Vietnam’s largest brewers Sabeco and Habeco have yet to publish their specific state divestment plans, however, foreign investors may not ...More info on site


Hops newsUK: British hop growers in for a bumper year
A dry spell in Germany and a rising thirst for craft beer look set to provide a bumper year for British hop growers, The ...More info on site


Brewery news Portugal: Beer consumption up 10% in January – June this year
Beer consumption in Portugal has increased by 10% year-on-year during the first half of 2017, according to data from Nielsen.

If volume sales continue to increase at this pace, 2017 could be the year with the highest level of growth in the last decade, said Nielsen’s client development manager Tiago Aranha.

He added that both hospitality and retail channels registered double-digit growth during the first six months of the year. Around three million households consumed beer at home over the last year, which represents 76% of the total in Portugal.

After a period of declining consumption in recent years, "the penetration of beer in homes recovered in 2017, with significant increases in the frequency and quantity of consumption", said Aranha.

He pointed out that the three key factors to ensure further growth are the recovery of the economic situation, the increase in the number of consumers, and favourable weather conditions. The seasonality of the market is one of the barriers preventing increased consumption in Portugal, as almost half of the volumes are sold in the summer months

Beer is mostly consumed by individuals between the ages of 26 and 45, mainly men, although Nielsen says that an increase in beer consumption among women is evident.



Brewery news Nigeria: Guinness Nigeria to shift focus from premium to “lower end” volume market
Brewer Guinness Nigeria is shifting its focus from premium brands to the "lower end" volume market in order to boost sales and revive profits, it said in its rights issue share offer prospectus, Reuters reported on August 2.

The Nigerian subsidiary of Diageo is looking to raise 39.7 billion naira ($109 mln) to help reduce its now expensive dollar-denominated debt and to support its volume growth strategy in the face of a recession in Africa's biggest economy.

Diageo, which owns 54 percent of the company, is supporting the cash call by converting into equity part of a dollar-denominated loan which it granted Guinness Nigeria at the peak of Nigeria's currency crisis.

The company said shareholders can buy five new shares for every 11 held at 58 naira a share, a 17 percent discount on August the 2nd’s market price of 69.87 naira.

"Given the economic recession in Nigeria ... the company plans to deepen its participation in the value beer segment and increase beer product offerings in the lower end of the market," Guinness Nigeria said in the share sale prospectus.

Africa's second largest beer market after South Africa is dominated by multinational brewers, with Guinness saying the market was growing at 7 percent a ...More info on site


Brewery news Australia: Small private equity firms and wealthy families expected to increase investments in craft beer
Craft beer in Australia is about to transform from small business into big business, at least for some brewers, New Zealand Herald reported on July 28.

The sector has been growing strongly and some brewers are seeking external capital to expand, but they will need to be careful that their expansion doesn't cost them customers.

According to Deloitte, small private equity firms and wealthy families are likely to put more funds into the craft beer segment in the coming years as they try to benefit from the increased liking of Australian drinkers for more unusual beers.

Craft beer has grown exponentially in Australia, with about 420 craft beer companies around, up from just 30 brewers in 2006.

Even so, craft beer accounts for just 4 to 5 per cent of beer sales in Australia. Yet sales in the US point to the potential of the market. In America, craft beers hold a market share of about 12 per cent and account for 20 per cent of total beer sales because they sell for higher prices.

In fact, in the US, private equity firms are already very active in the craft beer sector.

In many ways the private equity trend is at odds with the fiercely independent ...More info on site


Brewery news Sri Lanka: Lion Brewery’s credit rating downgraded amid lower beer sales
Fitch Ratings on July 31 downgraded the credit rating of Sri Lanka’s largest brewer, Lion Brewery (Ceylon) PLC, amid lower beer sales as a result of the higher taxes imposed by the authorities over the last 18 months, the Daily Mirror reported.

Accordingly, Lion’s national long-term rating and long-term rating on its outstanding senior unsecured debentures were downgraded to ‘A+(lka)’ from ‘AA-(lka)’. The outlook is negative.

“The downgrade reflects Fitch’s expectations that Lion’s net leverage, defined as lease-adjusted debt net of cash/operating EBITDAR, is unlikely to fall below 2.0x over the next three years due to lower beer sales from the higher taxes imposed over the last 18 months.

We do not expect Lion’s EBITDA to recover to historical levels over the same period. The negative outlook reflects the potential for further downgrades should Lion’s sales volume not recover enough in the next 18 months to reduce leverage to less than 3.0x,” Fitch said.

Lion’s net leverage worsened to 6.3x during the financial year ended-March 2017 (FY17), from 1.9x at end-FY16, as the beer volume dropped by more than 50 percent due to successive tax increases and a six-month halt in domestic production due to floods in 2016.

The beer industry volumes saw a ...More info on site


Barley news Australia: Schooner could resurface as malting variety of significance to craft brewing sector
Schooner barley could resurface as a malting variety of significance to the craft brewing sector, based on its flavour characteristics, making it the Australian equivalent of the prized English variety, Maris Otter, Grain Central reported on August 1.

That hypothesis was posed by Coopers maltings manager, Doug Stewart, who in his keynote address at last week’s Australian Craft Brewers Conference in Adelaide, said heritage varieties like Schooner could well supply the market with the kind of malt craft brewers were chasing to produce a balanced beer.

Bred in England in the 1960s, Maris Otter was a leading malting variety in the UK until the mid-1980s, when farmers, maltsters and brewers turned to other varieties with higher yields and preferred fermentation results.

Australia’s own heritage variety, Schooner, is also known for its flavour and helps produce a balanced beer, though over time Schooner met the same fate.

Maris Otter’s popularity waned until the late 1990s, when its flavour brought it back into demand.

“Brewers of real ale in the UK came to believe that beer brewed from Maris Otter malts were generally superior in flavour,” Dr Stewart said.

While hops have continued to be crucial in determining a beer’s flavour, Dr Stewart said barley should not be ...More info on site


Brewery news Japan: Beer enjoying strong sales thanks to high summer temperatures
With high summer temperatures affecting many parts of Japan, beer and other beverages are enjoying strong sales — along with heat-reduction products from air conditioners to cans of cooling spray, The Japan Times reported on July 31.

While manufacturers step up production, retailers are reinforcing sales campaigns to make the most of the business opportunity.

Asahi Breweries Ltd. saw sales of its Clear Asahi third-segment beer-like beverage grow 6 percent year-over-year in the July 1-20 period. For the whole of July and August, the company projects a 5 percent output increase for the product.

At Sapporo Breweries Ltd., beer sales in June increased 5 percent and stayed solid in July. In August, Sapporo will raise beer production by 5 percent.

Shipments of Kirin Beverage Co.’s Salty Litchi soft drink rose 20 percent in the first 25 days of July, becoming popular due to the perception that it prevents dehydration and heatstroke. Kirin plans to boost the output of the product 2.8-fold in August.

Akagi Nyugyo Co. enjoyed a 50 percent sales increase for the soda flavor variety of its staple Garigarikun popsicle in the July 11-20 period.

“The product sold well for this period,” a marketing official at the company said. Industry insiders say popsicles start ...More info on site


Brewery news Nepal: Brewers will have to put excise duty stickers on beer bottles from now on
Beer producers in Nepal will be required to put excise duty stickers on beer bottles from now on, according to a recent amendment in the Excise Duty Rules 2002. Currently, they put the stickers on the cartons only, Republica reported on July 29.

Inland Revenue Department (IRD) will soon publish a notice to all beer producers asking them to implement the new arrangement about excise duty. They will, however, be given some time to prepare for this. Producers will have to put the sticker on the bottle caps at the time of manufacturing.

Deputy director general of the department, Chandra Kala Paudel, said that the new arrangement is for ensuring excise duty compliance on all beer bottles. It is also aimed at controlling possible attempt of tax evasion, she said.

"This will eliminate chances of a single bottle coming out of the cartoon knowingly or unknowingly," said Paudel. "It will control revenue leakage."

The beer producers will have to put stickers during manufacturing, Paudel added.

The department will provide them the excise duty stickers. The rate of excise duty for a litre of beer is Rs 115.

There are half a dozen beer producers in the country producing different brands. However, the beer market is dominated ...More info on site


Brewery news Australia: Lion to stop brewing Knappstein Reserve Lager, close brewery in South Australia
Lion has decided to stop brewing Knappstein Reserve Lager and will close the Enterprise Brewery in Clare, South Australia, the Australian Brews News reported on August 2.

Lion said in a statement that production of Knappstein will cease on August 11. This reportedly followed a review of the business after Knappstein brewer Mel Fettke announced plans to leave for a winemaking role.

“As a result, the Enterprise Brewery in Clare, South Australia (where Knappstein Reserve Lager is brewed) will also cease brewing beer until a future use for the brewery site and brewery kit is decided,” said Lion.

“This is due to declining volume of the brand over the last few years and the brewery operating significantly below capacity.

“None of our people are impacted by this decision, as they will continue to work throughout our brewing network.”

Lion no longer owns the Enterprise Brewery site, having sold Knappstein and all its other wine brands to Accolade Wines in November last year.


Brewery news Thailand & Cambodia: Thailand’s craft beer revolution currently brewed abroad
From a small, unassuming factory in the Cambodian outpost town of Koh Kong, a couple of rebel Thai brewers are leading a craft beer revolution, Channel NewsAsia reported on July 30.

Nestled strategically close to the Thailand border, Stone Head is a company in a unique form of exile with beer being brewed by mavericks.

With small-scale beer production prohibited in their home country, this is ostensibly a beer start-up taken across international borders for the purpose of survival.

On site, there is a distinct earthy aroma of boiling malt and hops in the air and a dozen or so polished silver fermenting tanks are slowly transforming raw ingredients into a variety of first-class craft creations.

The modest set-up looks similar to other boutique breweries growing in abundance around the world, but here each drop is being forged out of defiance.

On the final product, the words “First Thai legal craft beer” are emblazoned. It is clear that these brewers are the obstinate type. “The name Stone Head, it means we are stubborn,” explains one of the group’s founders, Dusadee Thummarat.

The slogans on his t-shirt further explain the attitudes of the Stone Head crew.

“They tried to bury us – They didn’t know we were seed,” ...More info on site


Brewery news Burundi: Consumers complain of Amstel beer shortage
A shortage of Amstel beer 65 cl in Burundi is making consumers complain and suspect its withdrawal from the market. However, Brarudi, the Burundi brewery company, says the scarcity of that beer is due to its high consumption these days, All Africa reported on August 2.

"We were told to give back the empty bottles of Amstel 65cl and only sell the 50cl Amstel beer", says a Brarudi Strategic sale depot owner in Nyakabiga area, centre of the capital Bujumbura.

Some suspect that Brarudi wants to prioritize exportation. "There has been Amstel 65 cl shortage since last week. We receive other drinks except that beer. It's said that Brarudi wants to withdraw this alcoholic drink on the local market and sell it outside the country. This is a very big loss as some of our customers who cannot find this type of drink go elsewhere to look for it", says a bar owner in Bujumbura city.

This lack of this particular drink does not go down well with some people. "It is the only drink I was accustomed to taking. I will be obliged to drink water. I beg the brewery company to bring it back," says a man met in Nyakabiga.

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