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RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Business history
RombBullet Agenda
RombBullet News articles





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E-Malt.com Newsletter 19a
May 06 - May 08, 2019


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Currency Rates


Base Currency: US Dollar
on May 08, 2019
Base Currency: Canadian Dollar
on May 08, 2019
      1 USD = 0.8933 EUR
1 USD = 0.7642 GBP
1 USD = 1.3454 CAD
1 USD = 1.4260 AUD
1 USD = 110.4900 JPY
1 USD = 3.9721 BRL
1 USD = 65.2511 RUB
1 USD = 6.7711 CNY
      1 CAD = 0.7432 USD
1 CAD = 0.5680 GBP
1 CAD = 0.6639 EUR
1 CAD = 1.0598 AUD
1 CAD = 82.1200 JPY
1 CAD = 2.9521 BRL
1 CAD = 48.4941 RUB
1 CAD = 5.0322 CNY

Currency Rates Chart


Equities of the Largest Breweries

Equities of the Largest Breweries

North America News
Brewery news USA, CA: Mammoth Brewing Company to acquire Great Basin Brewing Company ...Click here
Brewery news Canada: Canadian craft brewers form association ...Click here
Brewery news USA, GA: Southern Philosophy Brewing eyeing summer opening ...Click here
Brewery news USA, IN: Escape Velocity Brewing finds home in Lafayette ...Click here
Brewery news USA, OH: The Brew Kettle to take over former production site of Fat Heads Brewing Co. ...Click here
Brewery news USA, LA & TX: Urban South Brewery planning new brewery in Houston ...Click here
Brewery news USA, CO: Fate Brewing Company to open new location in Tempe ...Click here
Brewery news USA, WA: Cheeky Monkey Brewing Co. completes construction of new brewery in Vasse ...Click here
Brewery news USA, CO: Yampa Valley Brewing Company close to opening in Craig ...Click here
Brewery news USA, TX: Compadre Brewing already open in Pflugerville ...Click here
Brewery news USA, CO: Camber Brewing Co. hosts soft opening in Fraser ...Click here
Brewery news USA, MI: Plans for Livonia microbrewery submitted to city’s planning commission ...Click here
Brewery news USA, VT: Hired Hand Brewing Co. hopes to open new brewery by mid-June ...Click here
World News
Brewery news World: AB InBev records 5.9% rise in Q1 revenue ...Click here
Brewery news The Philippines: San Miguel Brewery’s net income increases by 18.9% in January-March ...Click here
Brewery news Hong Kong: AB InBev weighing Asian unit IPO to reduce debt and pursue acquisition opportunities ...Click here
Brewery news Brazil: Ambev’s 6.2% net profit rise still misses market expectations ...Click here
Brewery news India: Carlsberg’s Indian business posts lower volume growth in Q1 ...Click here
Barley news EU: Rain in Spain may damage prospects for UK barley exports ...Click here
Brewery news China: China’s consumers looking for better brews ...Click here
Brewery news Kenya: Kenya lags behind other sub-Saharan peers in alcohol consumption ...Click here
Brewery news Ethiopia: United Beverages launches new Anbessa beer ...Click here
Graph of the Week


Table of the Week

North America's Barley Imports, Production, Consumption, and Ending Stocks


Table of the week.

Prices Evolution

Prices evolution

Barley Prices



Theoretical Malt Prices



These Days in Business History


06 May
1851 - San Francisco Chamber of Commerce starts
1889 - Universal Exposition opens in Paris, Eiffel Tower completed
1927 - Academy of Motion Picture Arts and Sciences forms
1997 - The Bank of England is given independence from political control, the most significant change in the bank's 300-year history

07 May
1664 - Louis XIV of France inaugurates the Palace of Versailles
1955 - West Europe Union established
1979 - 5th UNCTAD-conference opens in Manila
1982 - IBM releases PC-DOS version 1.1
1998 - Mercedes-Benz buys Chrysler for $40 billion USD and forms DaimlerChrysler in the largest industrial merger in history

08 May
1888 - George Eastman patents "Kodak box camera"
1899 - Friedrich August von Hayek is born in Vienna (Nobel Prize in economics in 1974)
1929 - John Clifton Bogle, future founder of the Vanguard Group of Investment Cos., is born in Montclair, N.J.


Agenda

May 2019:
07 - 09: International Beer Strategies Conference 2019 (Dublin, Ireland)
15 - 17: Craft Beer China 2019 (Shanghai, China)
17 - 19: Mondial de la Biere 2019 (Paris, France)
21 - 23: Africa Brewing Conference 2019 (Addis Ababa, Ethiopia)
21 - 24: Beer 2019 (Sochi, Russia)
21 - 26: Latvia Beer Fest 2019 (Riga, Latvia)
22 - 25: Mondial de la Biere 2019 (Montreal, Canada)
23 - 25: Copenhagen Beer Festival 2019 (Copenhagen, Denmark)
28 - 30: Brasil Brau 2019 (Sao Paulo, Brazil)
30 - 01 June: Expo Wine + Beer 2019 (Santiago de Chile, Chile)

June 2019:
02 - 06: The 37th Congress of the European Brewery Convention (Antwerp, Belgium)
03 - 04: The Brewers of Europe Forum 2019 (Antwerp, Belgium)
09 - 11: Brewing Conference 2019 (Bangkok, Thailand)
24 - 26: 2019 ASBC Meeting (New Orleans, USA)
25 - 26: BevExpo 2019 (Ricoh Arena, Judds Lane, Coventry, United Kingdom)

July 2019:
03 - 04: Craft Drinks India 2019 (Bengaluru, India)
09 - 11: Fdt Africa 2019 (Midrand, South Africa)

August 2019:
02 - 04: The 23rd International Berlin Beer Festival (Berlin, Germany)
06 - 10: The Great British Beer Festival 2019 (London, UK)
07 - 10: VIETFOOD & BEVERAGE - PROPACK 2019 (Ho Chi Minh City, Vietnam)
09 - 10: Beervana 2019 (Wellington, New Zealand)
26 - 31: Copa Cervezas de America 2019 (Valparaiso, Chile)

September 2019:
04 - 08: Mondial de la Biere 2019 (Rio de Janeiro, Brazil)
17 - 19: 10th Iberoamerican VLB Symposium Brewing & Filling Technology 2019 (Guadalajara, Mexico)
21 - 06 October: Oktoberfest 2019 (Munich, Germany)
26 - 27: Sea Brew 2019 (Bangkok, Thailand)
26 - 28: Stockholm Beer & Whisky Festival 2019 (Stockholm, Sweden)

October 2019:
03 - 05: Stockholm Beer & Whisky Festival 2019 (Stockholm, Sweden)
03 - 05: The Great American Beer Festival 2019 (Denver, USA)

November 2019:
12 - 14: Brau Beviale 2019 (Nuremberg, Germany)
27 - 29: Drink Japan 2019 (Makuhari Messe, Japan)

December 2019:
05 - 07: Drink Technology India 2019 (New Delhi, India)
More events are available on site e-malt.com

News Articles


Brewery news USA, CA: Mammoth Brewing Company to acquire Great Basin Brewing Company
Mammoth Brewing Company (MBC) has signed an asset purchase agreement (APA) with an intent to acquire Great Basin Brewing Company (GBBC), with the goal to close this summer, the Rocklin & Roseville Today reported on May 2.

Once the deal is finalized, MBC and GBBC will have the opportunity to immediately increase sales from approximately 15,000 barrels of beer a year to 40,000 barrels collectively.

“MBC has always been so limited by our production ability due to the size of our brew pub equipment,” said Sean Turner, co-owner and President, MBC. “This deal will allow us to grow and fulfill the demand for our craft beers.”

By cementing MBC and GBBC annual production beers at the Taps and Tanks facility, this deal will allow both breweries greater experimentation at the other three locations.

In addition to more efficient production, benefits include streamlining each other’s marketing, sales and distribution channels, enhancing buying power, sharing expertise between brewers and key leadership, and improving utilization of resources.

This deal will allow the new combined company to better promote the MBC and GBBC brands independently, and become a regional player in the highly competitive marketplace that is craft beer. It will also allow MBC and GBBC to survive ...More info on site


Brewery news Canada: Canadian craft brewers form association
A new organization representing more than 700 craft breweries from across Canada was announced on May 3 at the Canadian Brewing Awards & Conference in Toronto, the Canadian Beer News reported.

Encompassing the membership of all ten provincial craft brewing associations, as well as other independent breweries and industry partners, the Canadian Craft Brewers Association – Association des Microbrasseries Canadiennes will be focused on three strategic goals:

Educating federal government on the growing positive economic impact created by the craft beer sector, which includes a substantial business ecosystem of primarily small and local companies;

Working with the ten provincial craft beer Associations, providing services to support the rapid growth of member companies in the sector, many of which are new;

Promoting the hundreds of breweries and thousands of unique Canadian craft beer offerings to beer-drinking consumers nationally and internationally.

The Board of Directors for the new Association features 15 members, including one to represent each of the ten provincial associations, and one to represent craft brewery members in each of five geographic regions in Canada.


Brewery news USA, GA: Southern Philosophy Brewing eyeing summer opening
Southern Philosophy Brewing in Downtown Bainbridge, Georgia (roughly 40 miles from Tallahassee, straight up Highway 27), plans to open sometime this summer and begin pouring fresh brews for South Georgia and North Florida craft beer fans to enjoy, Tallahassee.com reported on May 2.

Brewmaster and co-owner Gallagher Dempsey — a Tallahassee native and Florida State grad — has been carefully planning the launch of Southern Philosophy Brewing for over two years. But if you ask his wife and fellow co-owner Nicole, it's been more like seven.

“I would say from the day I met him (in 2012), he told me he was going to open up a brewery one day,” Nicole told Bainbridge Living Magazine in a profile that was published just this week. “So I always thought, 'Well you know, I think a lot of guys think that. It’ll probably just pass and we will probably not end up talking about it (again).”

Fast forward to 2019, and Southern Philosophy Brewing is no longer a dream — it's on the verge of being a reality and opening its doors, giving the small South Georgia town of Bainbridge (population 12,000) its first craft brewery.

“The beer is going to be, hopefully, high-quality and scientifically ...More info on site


Brewery news USA, IN: Escape Velocity Brewing finds home in Lafayette
The second all vegan, all vegetarian brewpub in Indiana has found a home in Lafayette, wlfi.com reported on May 2.

After more than two years of location hunting, two Purdue graduates are bringing Escape Velocity Brewing to Sagamore Parkway.

It's just the beginning for couple Jason Behenna and Heather Howard.

"We can put the bar over here," said co-owner Howard.

If you take a tour of Escape Velocity Brewing Company you'd notice it's empty now. That's because Howard and Behenna finally settled on the more than 2,800-square-foot-space.

You can find it right on 405 Sagamore Parkway South. It's a part of the Lincoln at Sagamore strip mall.

Behenna made a video celebrating the accomplishment and posted it all over social media.

"For real this time," said co-owner Behenna. "We even have keys."

The keys are to a place that has taken years to find. There were more than four other locations that just never seemed to pan out.

It's a gift and a passion that drove them to open the first brick and mortar all vegan and all vegetarian restaurant in Lafayette.

"Jason at this point started brewing more than 15 years ago, but that was just as a hobby," said Howard.

"I got a home brew kit from Heather from ...More info on site


Brewery news USA, OH: The Brew Kettle to take over former production site of Fat Heads Brewing Co.
Strongsville, Ohio-based brewery The Brew Kettle made multiple announcements.

First, they will begin transitioning their lineup of beers from 12 oz. bottles to 12 oz. cans, with a complete branding refresh. The brewery hired Ohio-based artist Clint Davidson to lead the updated designs. The first release of new cans hit the Cleveland market last week with the launch of Major Lager, a premium domestic style lager in a 16 oz. can starting at a six-pack price point of $8.99.

The brand refresh will continue as The Brew Kettle launches its year-round and seasonal beers in cans throughout the summer. The next releases in the transition are scheduled for June: the summer seasonal Shandy Shores, a tropical shandy with an updated flavor profile, then the flagship West Coast Style IPA White Rajah.

Second, the brewery announced they have agreed on terms to take over the former production site of Fat Heads Brewing Co. on Sheldon Rd in Middleburg Heights, Ohio. The Brew Kettle will use the site as a temporary brewing facility, until the completion of a new brewing facility which is currently in planning stages. The agreement is between three parties: The Brew Kettle, Fat Heads Brewing Co. and upstart brewery Rivals Brewing ...More info on site


Brewery news USA, LA & TX: Urban South Brewery planning new brewery in Houston
Urban South Brewery, a crowd-pleasing brewery that is a fixture on the New Orleans hops-loving scene, is planning to open a 14,000-square-foot brewery in Houston, the Houston Chronicle reported on May 3.

The brewhouse, which will include a brewing facility, canning line and 3,500-square-foot beer garden, will go up at 1201 Oliver in the Sawyer Yards complex of industrial warehouses, art studios, galleries and restaurants. The 10-barrel brewhouse, canning line and public taproom is expected to open in fall 2019.

"Houston was an easy choice for our first satellite brewery," said Jacob Landry, who founded Urban South in 2016 in New Orleans' Lower Garden District. "The connections between the city and New Orleans run deep, and we love that their craft beer culture is forward-thinking, innovative and rapidly growing. We're excited to be a part of this creative community, sharing the grassroots gospel of good beer in the south."

The Houston project will be led by brewmaster Dave Ohmer, formerly with B-52 Brewing Co. in Conroe. According to a press release Ohmer will bring his popular hazy IPAs, stouts and barrel-aged sours to Urban South, which already produces beers such as Charming Wit (brewed with coriander and orange peel), Paradise Park (an American ...More info on site


Brewery news USA, CO: Fate Brewing Company to open new location in Tempe
Scottsdale-based brewery Fate Brewing Company will open a location near Arizona State University in Tempe on May 15, KTAR.com reported on May 4.

The 6,000 square-foot brewpub will be located on Southern Avenue between Mill and College avenues.

“The area south of Arizona State University’s Tempe campus is hungry for something new, and Fate Brewing Company is just the right concept to bring life to that area of town,” Steve Ellefson, partner and general manager at Fate Brewing Company, said in a press release. “We are excited to get to know our new neighbors and grow with the Tempe community.”

The new Tempe location will feature a 2,500 square-foot beer garden and a large, dog-friendly patio with two fire pits and lawn games.

Lunch and dinner options at Fate will include smashed burgers, crispy crust pizzas and favorites like the Twist of Fate Pretzel, Legendary French Dip, Street Tacos and Drunken Chicken. Brunch will be served on Sundays from 11 a.m. to 2 p.m.

Fate will host a grand opening party for the Tempe location on May 29.

Last month, Fate announced a return to its original name after switching to McFate Brewing Company in 2006.

Fate Brewing Company said it is hiring 60 employees for the ...More info on site


Brewery news USA, WA: Cheeky Monkey Brewing Co. completes construction of new brewery in Vasse
Cheeky Monkey Brewing Co. has completed construction of a new production brewery in Vasse, Busselton, WA, the Beer and Brewer reported on May 2.

Located 20 to 30 minutes away from the original brewery, the new site was built from scratch by the team. Inside the 1,5000 sq m shed, the brewhouse features a four-vessel Premier Stainless 25 hectolitre brewhouse, capable of producing 10,000 to 20,000 litres per day. Cheeky Monkey is aiming to brew 1 million litres per year, but there is considerable room for growth moving forward, with a potential capacity for 4 million litres a year.

“Because the shed is so big, we have plenty more room to expand and grow,” explains Brent Burton, managing director of Cheeky Monkey. “It’s a purpose-built production brewery. When you’re constructing a new building and installing new equipment there are delays that keep popping up, but we’re finally at the end of the road now and we’re rolling out the beers over the next two to three weeks. It’s really exciting stuff for us.”

The site also features a fully automated bottling and canning line, as well as an in-house laboratory and a small bar located in the heart of the brewery.

“We want our ...More info on site


Brewery news USA, CO: Yampa Valley Brewing Company close to opening in Craig
Craig’s own downtown brewery is close to opening its doors to residents in need of a quality craft beer, the Craig Daily Press reported on May 2.

Construction inside the 576 Yampa Avenue location has progressed to a point where the inside is almost unrecognizable compared to its former condition.

Among the tools, lifts, and new kitchen appliances, shiny finished floors lead to a fresh layout of new paint and industrial décor. A staircase takes visitors up to the second level where crews were putting the final touches Wednesday atop the brewery’s new façade.

A work crew said they were hoping to have everything finished by Saturday, May 4 and referred the Craig Press to former Councilman Derek Duran, whose contracting company, Duran & Pearce, is in charge of the work.

Duran did not immediately return the Craig Press’ calls for comment on the brewery on May 2, but in an email, the brewery’s co-owner and head brewer, Erica Tieppo, said they hope to be ready by May 10 at the latest.

“The construction is progressing quickly,” Tieppo said in an email.

She says she hopes the brewery — the Barrel Cathedral as part of Yampa Valley Brewing Company — will help Craig grow.

“We are so ...More info on site


Brewery news USA, TX: Compadre Brewing already open in Pflugerville
Compadre Brewing opened on May 2 in Pflugerville.

The family-owned business serves 32 different craft beers on tap, including their own, the Community Impact Newspaper reported.

Compadre Brewing is located at 16920 Joe Barbee Drive, Bldg. 1, Pflugerville.


Brewery news USA, CO: Camber Brewing Co. hosts soft opening in Fraser
One of two new breweries opening this year in Fraser, Camber Brewing Co., located on Zerex Street, hosted its soft opening on April 26 to crowds of beer lovers eager to try local brews, Sky Hi News reported on May 2.

Owner Nick Crabb said he was pleasantly surprised by the community response to his brewery and grateful for the support from the county and the town of Fraser.

Crabb opened the brewery with a range of four beers, including the Doc Susie mocha stout, the corduroy cream ale, the ahh-pricot wheat and the rail slide red India pale ale.

“I wanted to have something for everybody on opening day,” he said.

Next up, Crabb said he will likely introduce either a saison or another variety of pale ale, since so far, the rail slide red IPA has been his most popular beer. Following that Crabb will brew his namesake Camber Amber.

He also hopes to get the Camber Cup Club, Crabb’s version of a mug club, up and running shortly.


Brewery news USA, MI: Plans for Livonia microbrewery submitted to city’s planning commission
When Andrew Schumacher and Nathan Pastuzyn looked at the Michigan Brewers Guild map of breweries across the state, they noticed a big hole in the eastern Livonia/Redford Township/Southfield/Farmington Hills area without a brewery, Hometownlife.com reported on May 3.

The two 28-year-olds are hoping to change that.

Schumacher, a Livonia resident, and Pastuzyn, a Midland resident, have submitted plans to open a new microbrewery in the former Motor City Carpet and Floor Covering building at 27719 Seven Mile in Livonia, located between Inkster and Harrison. They went before the city’s planning commission during its study meeting April 30 and will return for a public hearing in front of the planning commission May 14 over its application for waiver use approval to utilize a micro brewer license.

“I saw this property and it fit kind of all the criteria we needed,” Schumacher said.

The yet-to-be-named brewery would fit into a space that hasn’t seen a business operate in since 2010, said Schumacher, a graduate of Farmington High School. He recently purchased a home in the area and decided they would look to start their brewery in that area.

The two, both University of Michigan graduates and chemical engineers, got into homebrewing and decided to turn it into ...More info on site


Brewery news USA, VT: Hired Hand Brewing Co. hopes to open new brewery by mid-June
Ian Huizenga had not planned on adding a full-fledged brewery to his pair of neighboring Vergennes food and beverage businesses. But then 23,000 square feet next door became available and, he said, he really had no choice, the Seven Days reported on May 2.

“I knew it was my only shot at doing a brewery right here,” he said.

Huizenga is chef and co-owner of Bar Antidote, a restaurant and bar, and a brewpub, Hired Hand Brewing Co., for which he brews beer at the Bobcat Café & Brewery in Bristol. He had just finished installing two fermenters and a chiller in the basement of Bobcat last March when he found out the Boys & Girls Club of Greater Vergennes, previously in the School Street space, was moving to a new location.

On a hard-hat tour through the new brewery space, Huizenga said that he hopes the brewery and private event space will be open by mid-June or early July at the latest.

The new three-barrel brewery will expand production for Hired Hand, Huizenga said. He will continue to brew at Bobcat and in Vergennes will focus on smaller, more diverse batches, using local hops and malt from Addison County.


Brewery newsWorld: AB InBev records 5.9% rise in Q1 revenue
AB InBev, the world’s largest beer maker, recorded a 5.9% rise in revenue during its first quarter compared to the same period last year, ...More info on site


Brewery newsThe Philippines: San Miguel Brewery’s net income increases by 18.9% in January-March
San Miguel Brewery Inc., the beer unit of San Miguel Food and Beverage Inc., reported a net income of P6.74 billion in the first ...More info on site


Brewery newsHong Kong: AB InBev weighing Asian unit IPO to reduce debt and pursue acquisition opportunities
Anheuser-Busch InBev NV is weighing an initial public offering of its Asian unit as the world’s largest brewer jockeys for position in a massive ...More info on site


Brewery newsBrazil: Ambev’s 6.2% net profit rise still misses market expectations
Brazilian beverage firm Ambev SA reported a 6.2 percent rise in first-quarter net profit on May 7 which still missed market expectations amid a ...More info on site


Brewery newsIndia: Carlsberg’s Indian business posts lower volume growth in Q1
Danish brewer Carlsberg's Indian business fell sharply in terms of volume growth at 7% due to higher base compared to about 30% a year ...More info on site


Barley newsEU: Rain in Spain may damage prospects for UK barley exports
April saw the predominantly dry weather continue ­– especially boosted by hot weather over Easter – and we're getting to the stage where some ...More info on site


Brewery news China: China’s consumers looking for better brews
In a country that loves its hot beverages, beer is one thing most Chinese enjoy cold. But as of late, beer has been on a hot streak, as evidenced by national sales figures. And the target market in China has gradually shifted to middle and high-end drinkers, with more quality brewed into every sip, CGTN reported on May 6.

Whether it tastes great or is less filling, China's beer drinkers now want a better brew. In the past, the buzz was all about cheaper domestic brands. But now, consumers have more options in buying, Bi Chaojiao, the general manager of sales & marketing center at China Resources Snow Breweries said.

"Our previous strategy was to earn the highest sales in the Chinese market, so we would produce a beer that was suitable for most drinkers in China. But now, because young people have new likes, we develop products according to their taste," said Bi.

China Resources Snow Breweries (CRSB), one of the nation's biggest beer companies, now has beers specifically for the middle and high-end market. Brave the World Super X, Craftsmanship, and Marrs Green are some of their newest brands. At eight to 15 yuan per bottle, many people wonder, has the ...More info on site


Brewery news Kenya: Kenya lags behind other sub-Saharan peers in alcohol consumption
Kenyans consume the least amounts of both recorded and unrecorded alcohol in sub-Saharan Africa, a new report said, coinciding with an intense government-led campaign against alcohol abuse.

The report dubbed ‘Effect of Kenya’s Alcohol Regulation Policies’ shows that Kenyans consume 3.4 litres of alcohol per capita which is thrice less than the amounts Ugandans and Tanzanians take.

Consumption of formal (recorded) alcohol that includes beer, spirits and wines accounts for 56 per cent of the drinking population while informal sources (unrecorded alcohol) such as chang’aa and a host of other illicit drinks account for 44 per cent.

In neighbouring Uganda, alcohol consumption is 9.5 litres per capita while in Tanzania it is 9.4 litres per capita. In Rwanda, the consumption is nine litres per capita.

The low consumption of alcohol in Kenya comes in the wake of government orders to crackdown on outlets in efforts to take excessive consumption among the youth and other productive members of the society. At least 12 out of every 100 Kenyans drink alcohol.

“It is very sad to note that we have more bars and clubs in the country than both primary and secondary schools combined.

“This is unacceptable and must be checked,” Interior Cabinet Secretary Fred Matiang’i said last ...More info on site


Brewery news Ethiopia: United Beverages launches new Anbessa beer
There is a new beer on the horizon in Ethiopia. United Beverages has launched a new brand –Anbessa beer, the New Business Ethiopia reported on May 4.

This is a partnership between the Mauritius-based United Africa Beverages Company and Kangaroo Industrial Group. The partnership was speculated to start a new beer since 2016, when United made its entry to Ethiopia, building a state-of-the-art manufacturing plant in Modjo.

With an estimated investment outlay of USD 88 million, this is a noted investment and give confidence to the fast growing beer market in Ethiopia.

According to United Beverages, the new plan has the capacity to brew 1.6 million hectolitres and the packaging capacity of 800,000 hectolitres.

Unique to the Ethiopian market, the company started a teaser campaign and there was much discussion about it on social media. The company claims to use half locally sourced raw and packed materials for the production of Anbessa and plans to increase that to 100 percent in the “near future.” It employs over 240 people at its new plant.

Currently, Ethiopia’s total beer consumption stands at 12 million hectolitres per year with per capital consumption estimated to be around nine litres.


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