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RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Business history
RombBullet Agenda
RombBullet News articles





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E-Malt.com Newsletter 04a
January 20 - January 22, 2020


Quote of the Week

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Currency Rates


Base Currency: US Dollar
on January 22, 2020
Base Currency: Canadian Dollar
on January 22, 2020
      1 USD = 0.9012 EUR
1 USD = 0.7672 GBP
1 USD = 1.3064 CAD
1 USD = 1.4581 AUD
1 USD = 109.9500 JPY
1 USD = 4.1949 BRL
1 USD = 61.7500 RUB
1 USD = 6.8967 CNY
      1 CAD = 0.7653 USD
1 CAD = 0.6897 GBP
1 CAD = 0.6897 EUR
1 CAD = 1.1160 AUD
1 CAD = 84.1500 JPY
1 CAD = 3.2105 BRL
1 CAD = 47.2596 RUB
1 CAD = 5.2783 CNY

Currency Rates Chart


Equities of the Largest Breweries

Equities of the Largest Breweries

North America News
Brewery news USA: Molson Coors acquires Detroit’s largest brewery ...Click here
Brewery news USA, MO: Schlafly Beer announces purchase of Trailhead Brewing Co.'s brewery and operations ...Click here
Brewery news USA, MS: Craft Advisory Brewing coming to Ocean Springs soon ...Click here
Brewery news USA, TX: Busted Sandal Brewing Co. to open second location in San Antonio ...Click here
Brewery news USA, CA: Liquid Gravity Brewing Company to hold grand opening on January 24-26 ...Click here
Brewery news USA, LA: Dixie Brewing Company set to open its doors on January 25 ...Click here
Brewery news USA, NC: Primal Brewery targeting April opening in Belmont ...Click here
Brewery news USA, TX: Longtab Brewing opens in San Antonio with three beers ...Click here
Brewery news USA, NC: Leland to become home to two new breweries by year’s end ...Click here
Brewery news USA, GA: Norcross Brew Co. aiming at summer opening in Norcross ...Click here
Brewery news USA, CO: Declaration Brewing files for Chapter 11 bankruptcy ...Click here
World News
Brewery news China: China Resources Beer expects at least 30% full-year net profit increase ...Click here
Brewery news Vietnam: Vietnam's new drunk-driving law makes beer sales drop ...Click here
Whisky news Ireland: Irish drinks brands diversifying into new and emerging markets ...Click here
Brewery news Croatia: Craft breweries aspiring to increase market share from current 2-3% ...Click here
Barley news France: Survey shows wheat, winter barley area decline this year ...Click here
Brewery news South Korea: Giants struggling to sell whisky in South Korea ...Click here
Brewery news Myanmar: Chang beer still smuggled into Myanmar despite local production ...Click here
Brewery news UK: UK drinks industry embarks on low-alcohol trend ...Click here
Brewery news Australia: Deadline for ACCC submissions on Asahi-CUB deal is January 22 ...Click here
Brewery news Brazil: Ambev aims at ending plastic pollution in packaging ...Click here
Graph of the Week


Table of the Week

Australia Barley Production, Consumption, and Export


Table of the week.

Prices Evolution

Prices evolution

Barley Prices



Theoretical Malt Prices



These Days in Business History


20 January
1781 - 1st edition of Pieter It Hoens "Post of Neder-Rhijn" published
1872 - Californian Stock Exchange Board organized
1995 - Russian ruble drops to 3,947 per dollar (record)

21 January
1846 - 1st edition of Charles Dickens' "Daily News"
1976 - Supersonic Concorde, 1st commercial flights, by Britain and France
1994 - Dow Jones passes 3900 (record 3,914.20)

22 January
1967 - The microwave oven is invented
1970 - 1st commercial Boeing 747 flight, New York to London in 6 hours


Agenda

January 2020:
31 - 01 February: Braukunst Live! 2020 (Munich, Germany)

February 2020:
04 - 08: Great British Beer Festival Winter 2020 (Norwich, UK)
07 - 10: HoReCa 2020 (Athens, Greece)
07 - 09: Finest Spirits 2020 (Munich, Germany)
15 - 18: Beer Attraction 2020 (Rimini, Italy)

March 2020:
09 - 11: 107 Brewing and Engineering Conference 2020 (Leipzig, Germany)
11 - 15: Festival Brasileiro da Cerveja 2020 (Blumenau, Brazil)
11 - 12: BeerX 2020 (Liverpool, UK)
13 - 15: Barcelona Beer Festival 2020 (Barcelona, Spain)
16 - 20: IBD Asia Pacific Convention 2020 (Perth, Australia)
19 - 21: Korea International Beer Expo 2020 (Seoul, South Korea)
24 - 26: Modern Brewing Technologies 2020 (Moscow, Russia)
24 - 26: Beviale Moscow 2020 (Moscow, Russia)

April 2020:
01 - 02: Expo Antad & Alimentaria Mexico 2020 (Expo Guadalajara, Mexico)
03 - 04: Helsinki Beer Festival 2020 (Helsinki, Finland)
05 - 08: 14th International Trends in Brewing "Beer & Society" 2020 (Leuven, Belgium)
16 - 18: Zurich Bier Festival 2020 (Zurich, Switzerland)
19 - 22: Craft Brewers Conference & BrewExpo America 2020 (San Antonio, Texas, USA)
25 - 26: Zythos Beer Festival 2020 (Leuven, Belgium)

May 2020:
01 - 02: Tallinn Craft Beer Weekend 2020 (Tallinn, Estonia)
05 - 07: International Beer Strategies Conference 2020 (Munich, Germany)
13 - 15: Craft Beer China 2020 (Shanghai, China)
14 - 16: Copenhagen Beer Festival 2020 (Copenhagen, Denmark)
15 - 17: Mondial de la Biere - Paris 2020 (Paris, France)
18 - 24: Budapest Beer Week 2020 (Budapest, Hungary)
19 - 21: Beer 2020 (Sochi, Russia)
21 - 24: Mondial de la Biere 2020 (Montreal, Canada)
22 - 30: Latvia Beer Festival 2020 (Riga, Latvia)
25 - 27: Africa Brewing Conference 2020 (Maputo, Mozambique)

June 2020:
03 - 04: The Brewers of Europe Forum 2020 (Antwerp, Belgium)
04 - 07: Mondial de la Biere - Sao Paulo 2020 (Sao Paulo, Brazil)
04 - 07: Wiener Bierfest 2020 (Vienna, Austria)

July 2020:
01 - 02: Craft Drinks India 2020 (Bangalore, India)
29 - 31: Beviale Mexico 2020 (Guadalajara, Mexico)

August 2020:
01 - 04: World Brewing Congress 2020 (Minneapolis, USA)
07 - 08: Beervana 2020 (Wellington, New Zealand)
13 - 15: VIETFOOD & BEVERAGE - VIETNAM 2020 (Ho Chi Minh City, Vietnam)

September 2020:
03 - 07: Mondial de la Biere Rio 2020 (Rio de Janeiro, Brazil)
14 - 25: Craft Brewing in Practice 2020 (Berlin, Germany)
19 - 04 October: Oktoberfest 2020 (Munich, Germany)
21 - 23: 11th Ibero-American VLB Symposium 2020 (Barcelona, Spain)

October 2020:
13 - 16: China Brew & China Beverage (CBB) 2020 (Shanghai, China)
29 - 30: Sea Brew 2020 (Taipei, Taiwan)

November 2020:
10 - 12: Brau Beviale 2020 (Nuremberg, Germany)
25 - 27: Drink Japan 2020 (Tokyo, Japan)

December 2020:
09 - 11: Drink Technology India 2020 (Mumbai, India)

More events are available on site e-malt.com

News Articles


Brewery news USA: Molson Coors acquires Detroit’s largest brewery
Detroit’s largest brewery has been sold to the craft beer division of Molson Coors, Fox17 reported on January 22.

The sale of Atwater Brewery to Tenth and Blake is expected to be completed within the next couple of months, according to the company. Terms of the sale weren’t disclosed.

“The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future,” Atwater Brewery owner Mark Rieth said in a release. “For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra, ‘Born in Detroit. Raised everywhere.”

Atwater was created in 1997 and has become known for beers like Dirty Blonde and Vanilla Java Porter. The Detroit-based brewery also has locations in Grand Rapids and Grosse Pointe Park.


Brewery news USA, MO: Schlafly Beer announces purchase of Trailhead Brewing Co.'s brewery and operations
Schlafly Beer announced on January 15 that it has purchased Trailhead Brewing Co.'s brewery and operations at 921 South Riverside Drive in St. Charles, Missouri.

The purchase marks the third brewpub for Schlafly, which currently owns Schlafly Bottleworks (7260 Southwest Avenue, Maplewood; 314-241-2337) and Schlafly Tap Room downtown (2100 Locust Street, 314-241-2337). The brewery will be rebranded as Schlafly Bankside.

Trailhead owner Bob Kirkwood opened the St. Charles institution more than two decades ago. As he prepares to retire, Kirkwood chose Schlafly to carry on the brewery's legacy in the community, according to a release. Current Trailhead employees will be given the opportunity to work at Schlafly Bankside.

“When considering the possibility of selling Trailhead Brewing Co., my partners and I felt that it was important to find a suitable buyer that would continue to brew quality beer, contribute the same positive experience to the customer and value the current staff," Kirkwood said in the release. "With these requirements in mind combined with Schlafly’s respected reputation within the brewing and hospitality industries in the St. Louis metro area, we found a perfect fit.”

The space will undergo improvements and renovations, per the release, including additional tap handles and food offerings similar to the ...More info on site


Brewery news USA, MS: Craft Advisory Brewing coming to Ocean Springs soon
There will soon be another after hours hot spot in South Mississippi. With an extensive beer menu, craft sodas and great food, the new Craft Advisory Brewing will offer a level of service that is a cut above the rest, WLOX reported on January 14.

“In Ocean Springs we’re opening up a brew pub. We have a 120 gallon system. We will be making stuff from pilsners, pale ales, all the way to your stouts, sours... whatever people are in the mood for and enjoy," said brewmaster Martin Konrad.

Konrad’s love for craft beers started at home, when his wife bought him his first home-brew kit.

“It’s kind of exploded from there to full automated systems and brewing every week in a home brew club. My background is in chemical engineering. I love the science behind yeast and water and chemistry. It was really just a perfect match for brewing and creating recipes,” Konrad said.

With closing announcements of other coastal micro-breweries just barely in the rear-view mirror, Craft Advisory General Manager Corey Page said that they have bigger plans for better service.

“Our guests will receive a warm welcome and an experience that they won’t soon forget," Page said. "Somewhere where it’s easy to ...More info on site


Brewery news USA, TX: Busted Sandal Brewing Co. to open second location in San Antonio
San Antonio microbrewery Busted Sandal Brewing Co. will soon bring its craft brews to a second location at 14743 Old Bandera Road, Unit 5, the San Antonio Current reported on January 14.

The Helotes location will include an outdoor patio and a taproom that serves Busted Sandal's craft brews, though the space could eventually house its own brewing operations.

Busted Sandal Brewing Co., which opened in 2013, currently runs its main craft beer and taproom operations from its Northwest San Antonio location.


Brewery news USA, CA: Liquid Gravity Brewing Company to hold grand opening on January 24-26
Liquid Gravity Brewing Company announced their Grand Opening weekend scheduled for January 24th through January 26th, 2020, located at 675 Clarion Court, San Luis Obispo, CA, Brewbound reported.

Liquid Gravity Brewing Company is owned by San Luis Obispo native and industry veteran Brendan Gough, best known for his time at Central Coast Brewing in San Luis Obispo. During his tenure as Director of Brewing Operations Brendan garnered numerous medals from the top beer competitions in the world. Winning 5 medals at Great American Beer Festival in 4 years, along with a Gold Medal for his IPA at the World Beer Cup in 2016, Brendan’s brewing knowledge and skill level are among the top in the industry. He brought the same passion for brewing to Liquid Gravity Brewing Company, which will feature a rotating menu of new and innovate beers alongside traditional beer styles he’s best known for.

With the goal of creating a warm and inviting space, Liquid Gravity Brewing Company has created an environment unlike any other in the brewery setting on the Central Coast. Homey touches fill the tasting room while the expansive patio gives space for live music, larger gatherings, and food trucks. With the aim of creating ...More info on site


Brewery news USA, LA: Dixie Brewing Company set to open its doors on January 25
Dixie Brewing Company, LLC is set to open its doors to the public on Saturday, January 25, capping a 14-year local production hiatus after the brewery was destroyed due to Hurricane Katrina. The location (3501 Jourdan Road) was selected specifically due to its proximity to downtown New Orleans (eight minutes from the French Quarter), ease of logistics, and its capacity to brew and package nearly 100,000 barrels annually, NewOrleansSaints.com reported on January 15.

"Our goal was to take advantage of this opportunity zone and create a business that would serve as a catalyst for tourism and local jobs, so that this area can once again become a thriving community," said Owner Gayle Benson. "This project is a long-term investment in an area that traditionally has not benefited to the same extent as others. We have worked diligently with city leaders, specifically Mayor Cantrell and Councilwoman Nguyen on the economic development of the surrounding community to attract, retain and grow business in New Orleans East."

The return of Dixie Beer and its brewing facility is part of a long-term, multimillion-dollar project along the Industrial Canal in New Orleans East. The benefits of this investment will directly affect job growth, entice additional private investment ...More info on site


Brewery news USA, NC: Primal Brewery targeting April opening in Belmont
Primal Brewery has snagged a 15,500-square-foot space in Belmont as it looks to ramp up production, WSOC Charlotte reported on January 14.

The Huntersville brewery has signed a deal for the former Rivermen Brewing Co. space at 52 Ervin St.

It is targeting an April opening there.

Primal’s founders, David Hoy and Ray Steimel, have been looking for a second location in the Carolinas since mid-2017.


Brewery news USA, TX: Longtab Brewing opens in San Antonio with three beers
The idea is to start the morning hours with a selection from the coffee program, but if patrons choose to have a beer for breakfast, they can do that, too, at San Antonio’s newest brewery, Longtab Brewing, the San Antonio Express-News reported on January 14.

Located just inside Loop 410 off Bandera Road on the Northwest Side, Longtab opened on January 13 with coffee service and three beers: an American pale ale, an India pale ale and a Belgian honey blonde

“I love coffee and beer, so my idea was to create the kind of place that I would want to hang out at, all hours of the day,” owner David Holland said.

Longtab is operating a seven-barrel brewing system that’s in open view of the tasting room. Head brewmaster Mike Brown was in the process of brewing an oatmeal stout Tuesday, and he plans to introduce a Scotch ale and a dark rye India pale ale in the next 10 days.

“Our approach to beer is to use 100 percent ingredients that are sourced here in the U.S.A.,” Holland said. “That leads to some imposed challenges when your focus is on German and Belgian-style beers, but we’re up to it.”

The coffee program is ...More info on site


Brewery news USA, NC: Leland to become home to two new breweries by year’s end
Leland will be home to not one, but two, new breweries by year’s end, WWAY NewsChannel 3 reported on January 15.

Wrightsville Beach Brewery co-founders and owners Jud Watkins and Will Cameron have announced plans to open Brunswick Beer & Cider Company – a brewery and cidery with an onsite restaurant, bar and event venue – in Brunswick Forest in 2020.

The brewery anticipate employing approximately 100 people.

Over the past year, Wilmington-based businesses, such as Islands Fresh Mex Grill and Eternal Sunshine Café, have opened locations in Leland.

“It’s exciting to see successful, established businesses like Wrightsville Beach Brewery opting to expand into the Town of Leland,” said Gary Vidmar, Economic and Community Development Director for the Town of Leland. “It’s further proof that Leland is attracting attention from many local and regional businesses of all types that are looking to capitalize on our rapidly growing population.”

Watkins agreed.

“We have been fortunate to see early success at Wrightsville Beach Brewery and can’t help but notice all of the growth in northern Brunswick County,” he said. “Having grown up in the area and canoeing on Town Creek together, Will and I are really excited for the opportunity to be working in the area. Our ...More info on site


Brewery news USA, GA: Norcross Brew Co. aiming at summer opening in Norcross
Hobbyist brewers are ready to take their operation large-scale with a new brewery in Norcross, the Atlanta Journal Constitution reported on January 16.

The team behind Norcross Brew Co. have plans to open a brewery this summer at 650 Langford Drive, What Now Atlanta first reported and co-owner Britt Lancaster confirmed to the AJC. Though the project’s working name is Norx (pronounced as Norcross) Brewery, Lancaster said it might change to Cultivation Brewing Co. as a nod to “growing something from the ground up,” he said. After two years of brewing on a pilot system, Lancaster, who previously owned a landscaping business and has a background in engineering, said he’s ready to take his “broad spectrum of beers” to the public, including a variety of lagers and ales, New England-style IPAs, pale ales, porters and stouts, as well as expanding its offering of sours.

Also on the menu will be hard seltzers and non-alcoholic beverages including root beer and flavored seltzers. “The market in Georgia is very ripe for more breweries,” he said. “But you have to be able to differentiate yourself.”

To that end, he plans to offer “good quality beer and a nice place to hang out,” complete with a taproom ...More info on site


Brewery news USA, CO: Declaration Brewing files for Chapter 11 bankruptcy
Declaration Brewing, a snowsports-themed Denver brewery that went for big air when it opened in 2015, has filed for Chapter 11 bankruptcy protection in United States District Court. The January 13 filing comes just a week after Declaration was sued by its landlord, BaseCamp Brew LLC, over unpaid rent, Westword reported on January 15.

Declaration listed $895,000 in debts and nearly $511,500 in assets, including its brewing equipment. The largest creditor is Rees Davis and Partners. Davis is the managing director of BaseCamp Capital, a private equity firm that invests in real estate projects, small businesses and other ventures in Colorado. Earlier in December, BaseCamp sued Declaration, saying that the brewery owed $30,000 in rent, as first reported by BusinessDen.

The bankruptcy filing will allow Declaration Brewing to continue operating while it works through the process, with the goal of paying off its creditors. It's a difficult strategy; in late 2018, Fate Brewing in Boulder filed for Chapter 11 bankruptcy as well, and with a similar goal. But Fate ended up closing in May 2019.

Declaration opened in February 2015 with a twenty-barrel, four-vessel brewhouse and ten fermentation tanks totaling 250 barrels of capacity — a huge investment for a small brewery. It ...More info on site


Brewery newsChina: China Resources Beer expects at least 30% full-year net profit increase
China Resources Beer expects full-year net profit to increase by at least 30 percent year-on-year, the Hong Kong Standard reported on January 20.

This is ...More info on site


Brewery news Vietnam: Vietnam's new drunk-driving law makes beer sales drop
Vietnam’s new get-tough-on-drunk-driving law is reining in one of the world’s fastest-growing beer markets, the Bangkok Post reported on January 21.

Beer sales in the country have dropped by at least 25% since strict penalties on inebriated drivers took effect on Jan 1, and the police have issued more than 6,200 fines, according to local media. The Vietnam Beer Alcohol Beverage Association, which represents domestic and international brewers, says its members are complaining about a plunge in sales of the amber drink.

“Just look at any beer places and you will see how empty they are these days,” said Luong Xuan Dung, the group’s general secretary. “Falling beer sales are a reality. We haven’t got an exact number of the decline in alcohol sales yet, but they have definitely dropped a lot.”

Heineken NV, a major foreign beer brand in Vietnam, fell as much as 4.6%, its biggest intraday drop since July 29.

Beer companies, which complain that the punishments are too harsh, have cut prices to shore up demand ahead of the boozy Tet Lunar New Year holiday.

Vietnam’s crackdown, a response to several high-profile accidents last year, has come as a surprise to many in the nation of hearty drinkers with a history ...More info on site


Whisky news Ireland: Irish drinks brands diversifying into new and emerging markets
The US was the largest market for Irish drinks exports in 2019, followed by the UK, France, Germany and Canada, RTE.ie reported on January 20.

But the Irish drinks industry continues to expand into new and emerging export markets like Angola, Japan and South Korea, according to new analysis of Eurostat data and Bord Bia research by Drinks Ireland.

Drinks Ireland is the representative body for drinks manufacturers and suppliers in Ireland.

Patricia Callan, Director of Drinks Ireland, said that with ongoing global trade uncertainties in the UK and the US as a result of Brexit and tariffs, it is promising to see that Irish drinks brands are diversifying into new and emerging markets.

"Consumers around the world are responding positively to the quality and heritage associated with these products, as well as their great taste," Ms Callan said.

She noted that Irish whiskey and cream liqueur in particular are well-positioned to continue to grow, as they are both protected by Geographic Indications, which means they must be made in Ireland and abide by certain standards.

"Ireland's beer production is expected to continue on its current trajectory of moderate export growth, with the country's heritage and provenance in the category allowing it to ...More info on site


Brewery news Croatia: Craft breweries aspiring to increase market share from current 2-3%
Beers produced by craft- and microbreweries are getting more and more popular in Croatia, and currently some 80 breweries of this kind are aspiring to increase their market share from the current 2%-3% to 10% in the coming years, Total Croatia News reported on January 21.

According to the head of the Croatian association of craft and microbreweries, Krešo Marić, the average Croatian beer lover can recognise a difference between craft beers and lagers, and in this context he says that it is like comparing prosciutto to processed meat.

In Croatia, the annual beer consumption is 83 litres per capita, and the ranking is topped by the Czech Republic where the average annual consumption is 143 litres per capita.

The amount of beer production in Croatia is 3.4 million hectolitres annually, which puts the country on the 22nd place in the European Union.

The brewing and consumption of craft beer in the total production and consumption in Croatia is between 2% and 3%, according to Marić.

Since 2013 when the first craft- and microbreweries appeared in the country, at least 400 jobs have been created in that segment, Marić says.

Craft brewing enhances reputation of the whole beer sector, and therefore some of the big breweries ...More info on site


Barley news France: Survey shows wheat, winter barley area decline this year
The area sown with soft wheat for this year's harvest in France, the European Union's biggest grain producer, is estimated to have declined by 10% compared with 2019 to a 19-year low after heavy rain disrupted field work, a survey showed on January 17.

The area was seen at 4.47 million hectares, down from 4.97 million hectares last year, Sigma Conseil, a market analysis firm, said in a survey of French grain handling firms.

Like Britain, France experienced very wet weather during autumn that hampered sowing of wheat and barley crops before winter.

France's farm ministry in December estimated the soft wheat area for the 2020 harvest would be down nearly 5%, but traders and analysts have pointed to the prospect of a double-digit drop.

Sigma Conseil, part of French agricultural cooperative SCAEL, said its national area figure included 120,000 hectares estimated to have been sown since Christmas due to improved weather conditions.

The wheat area estimate remained tentative, as some sowing work was continuing in southwest France while grain firms also feared that some struggling wheat plants may have to be dug up and replaced with other crops, Sigma Conseil said.

It projected French soft wheat production in 2020 at 33.3 million tonnes, down from ...More info on site


Brewery news South Korea: Giants struggling to sell whisky in South Korea
Following news that Edrington is closing its office in South Korea, new data reveals why spirits giants are struggling to sell Scotch in the region, The Drinks Business reported on January 17.

Whisky still makes up around 40% of the overall whisk(e)y market in South Korea, but large producers such as Pernod Ricard, Diageo and Edrington have struggled as sales declined over the past decade.

Pernod Ricard announced the sale of its Imperial Scotch brand last year, while Diageo announced plans to close its bottling plant in Incheon.

Since peaking in 2002, Scotch volumes have fallen by 75%, driven by declines in local brands aimed at the traditional on-trade (TOT) market, such as Diageo’s Windsor and Pernod Ricard’s Imperial,

Edrington confirmed to The Drinks Business it would cease its South Korean operations in March this year, though, according to Tommy Keeling, IWSR’s Research Director for Asia Pacific, this might be due to factors outside of the country’s dwindling Scotch sales.

“Edrington’s business in South Korea is focused on single malts, which is a growing category in the country,” notes Keeling.

Sales of these whiskies are driven in the traditional on-trade, in premises such as karaoke or hostess bars, but over the past 10 years, this sector ...More info on site


Brewery news Myanmar: Chang beer still smuggled into Myanmar despite local production
Months after Emerald Brewery began producing Chang in Yangon, large quantities of the Thai beer are still being smuggled openly across the border at Myawaddy in a racket dominated by the Kayin Border Guard Force, the Frontier Myanmar reported on January 18.

A young woman in the tight black and dark green dress approaches a table of men drinking beer. “Did you know Chang Beer is now made in Myanmar?” she asks. Behind her, a small sign in the restaurant advertises that Chang is “officially served” and that it’s “Time for a Change”.

These are fairly standard promotional techniques for a consumer goods company that has just entered a new market. But the examples also reflect the slightly unusual nature of the market entry challenge for Emerald Brewery, which began producing Chang Beer at a factory north of Yangon in late September. It assumes most customers already know Chang: what it wants them to know is that it’s now made legally in Myanmar.

Emerald Brewery is a US$70 million joint venture between Singapore’s Fraser & Neave Limited and two local partners, and it brews Chang under licence from its strategic partner, Thai Beverage Public Company Limited.

The brewery venture marks Fraser & Neave’s return ...More info on site


Brewery news UK: UK drinks industry embarks on low-alcohol trend
The UK drinks industry has embarked on a detox that extends beyond January with companies racing to bring out “nolo” (no- or low-alcohol) beers, spirits and cocktails to satisfy a thirst for hangover-free drinking, The Guardian reported on January 20.

The Scottish beer giant Brewdog started this year by opening the “world’s first alcohol-free beer bar” in London. At face value the move seems counter-intuitive but sales of no- and low-alcohol drinks were worth £60 mln to the pub trade last year – a near-50% increase, according to research firm CGA. The booze-free drink market is worth at least double that if supermarket sales are taken into account as Britons try to cut their alcohol intake at home too.

With an estimated 4.2 million UK consumers trying to stick to a “dry January” pledge, the British Beer & Pub Association (BBPA), estimates that nearly 5 mln pints of low and no-alcohol beer will be bought this month. But for many people, abstaining from booze is already a lifestyle choice with more than one in five adults teetotal, according to official figures. The world’s biggest brewers and drinks makers have been quick to spot the opportunity. Johnnie Walker owner Diageo has non-alcoholic spirit ...More info on site


Brewery news Australia: Deadline for ACCC submissions on Asahi-CUB deal is January 22
The deadline for interested parties to make submissions to the Australian Competition & Consumer Commission (ACCC) regarding Asahi’s proposed acquisition of Carlton & United Breweries is this Wednesday, January 22, The Shout reported.

In December last year the competition watchdog said that it had some concerns that the proposed deal would reduce competition in the market for cider and may also reduce competition in the beer market.

At the time, ACCC Chair Rod Sims said: “The proposed acquisition would combine the two largest suppliers of cider in a highly concentrated market.

“A combined Asahi-CUB would control the Somersby, Strongbow, Mercury and Bulmers cider brands, which account for about two thirds of cider sales. We are concerned that the proposed acquisition may lead to higher cider prices.”

“Asahi argued to us that cider and beer are part of the same market, but our preliminary view is that cider is a separate market and drinkers do not readily switch between beer and cider,” Mr Sims said.

“The ACCC also has preliminary competition concerns about the highly concentrated beer market. While Asahi is currently a relatively small brewer in Australia, accounting for approximately 3.5 per cent of beer sales here, our preliminary view is that Asahi may act ...More info on site


Brewery news Brazil: Ambev aims at ending plastic pollution in packaging
Brazilian beverages company Ambev SA has set an ambitious target of eliminating plastic pollution in its packaging by 2025, in a push that an executive said on January 20 has the potential to generate approximately 1 billion reais ($239.09 million) in business, KFGO News reported.

Latin America's largest brewer is partnering with stakeholders, including suppliers, recycling cooperatives, startups and universities to have all its beverages either in returnable packaging or made of 100% recycled material.

"Today 40% of our beers already use returnable packaging, but as we made progress our dream got bigger and we decided to end plastic pollution in our packaging," Ambev's vice-president of sustainability and supply chain, Rodrigo Figueiredo, said in an interview.

He did not say how much it would cost.

The new target, which is part of a broader effort by parent company Anheuser Busch InBev, follows a global trend to step up recycling and phase out plastic containers, as consumers shift towards greener alternatives.

In October, the Brazilian subsidiary of AB InBev announced its first water in aluminum cans, AMA, which according to Figueiredo is likely to be distributed in February.

Ambev has invested a total of 17.5 billion reais between 2014 and 2018 in multiple initiatives to adopt even ...More info on site


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