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E-Malt.com NewsLetter
Flash Summary

RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Market prices change trend
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Business history
RombBullet Agenda
RombBullet News articles

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E-Malt.com Flash 25b
June 24 - June 27, 2021

Quote of the Week

No soldier can fight unless he is properly fed on beef and beer.
John Churchill, First Duke of Marlborough

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Currency Rates

Base Currency: Euro
on June 25, 2021
Base Currency: US Dollar
on June 25, 2021
      1 EUR = 1.1932 USD
1 EUR = 0.8559 GBP
1 EUR = 1.4686 CAD
1 EUR = 1.1932 AUD
1 EUR = 132.3000 JPY
1 EUR = 5.8958 BRL
1 EUR = 86.3209 RUB
1 EUR = 7.7200 CNY
      1 USD = 0.8380 EUR
1 USD = 0.7173 GBP
1 USD = 1.2309 CAD
1 USD = 1.3193 AUD
1 USD = 110.8700 JPY
1 USD = 4.9413 BRL
1 USD = 72.3457 RUB
1 USD = 6.4701 CNY

Currency Rates Chart

Equities of the Largest Breweries

Breweries Equities

Average Market Prices Change Trend

June 25, 2021
French Barley/Malt
Crop 2021
2RS Malting Barley (FOB Creil) 214.00-216.00 -
6RW Malting Barley (FOB Creil) 210.00-212.00 -
Feed Barley (FOB Creil) 201.00-203.00-
2RS Malt (FOB Antwerp) 426.50-428.50 -
6RW Malt (FOB Antwerp) 421.50-423.50 -
German Malting Barley
Crop 2020
Ex Farm
Average Malting Barley Price nq  
Danish Malting Barley
Crop 2020
Free on truck
Ex Farm
Malting Barley (East) 1,714.00-1,716.00 -
Malting Barley (West) 1,714.00-1,716.00 -
Danish Malting Barley
Crop 2021
Free on truck
Ex Farm
Malting Barley (East) 1,484.00-1,486.00 -
Malting Barley (West) 1,484.00-1,486.00 -
-No change; upPrice increase; downPrice decrease versus last publication.

Click here to see our Market Prices History.

Top Industry News

Brewery news World: BarthHaas release ranking of world’s top 40 brewers as of end 2020 ...Click here
Brewery news World: People eager to return to pre-Covid drinking – outgoing AB InBev CEO ...Click here
Brewery news World: PepsiCo pursues trademark for Rockstar-branded beer and hard seltzer ...Click here

Barley news EU: Usable production forecast for barley reduced by 1 mln tonnes ...Click here

More Industry News

Barley news France: Winter barley harvesting underway in France ...Click here
Brewery news UK & Ireland: Diageo doesn’t expect pub sales volume to return to 2019 levels until at least next year ...Click here
Whisky news Asia: Sales of single malt Scotch in Asia duty free down by 52% since start of Covid-19 pandemic ...Click here
Brewery news UK & USA: BrewDog opening an Atlanta location next year ...Click here

Graph of the week

Table of the week

EU Barley Crop 2018 - 2021f

Table of the week.
Prices Evolution

Prices evolution

Barley Prices

Theoretical Malt Prices

These Days in Business History

24 June
1839 - Gustavus Franklin Swift, founded Swift and Co
1932 - David McTaggart is born, co-founder, Greenpeace
1963 - 1st demonstration of home video recorder, at BBC Studios, London

25 June
1919 - 1st advanced monoplane airliner flight (Junkers F13)
1920 - League of Nations places International head of Justice in Hague

26 June
1498 - Toothbrush invented
1919 - N.Y. Daily News begins publishing

27 June
1820 - 1st edition of newspaper "Courrier de la Meuse" published"
1922 - Alan Peacock is born, economist
2013 - NASA launches the Interface Region Imaging Spectrograph, a space probe to observe the Sun


June 2021:
30 - 30: International Beer Strategies Roundtable Forum 2021 (Online)

July 2021:
22 - 24: InnBrew 2021 (Barcelona, Spain)

August 2021:
13 - 14: Beervana 2021 (Wellington, New Zealand)
24 - 28: 2nd VLB Africa Brewing Conference (Online)

September 2021:
09 - 12: Craft Brewers Conference & BrewExpo America 2021 (Denver, Colorado, USA)
16 - 18: Zurich Bier Festival 2021 (Zurich, Switzerland)
21 - 23: 11th Ibero-American VLB Symposium (Online)
22 - 24: Beer and Soft Drinks Industry 2021 (Kyiv, Ukraine)
23 - 25: Stockholm Beer & Whisky Festival 2021 (Stockholm, Sweden)
30 - 02 October: Stockholm Beer & Whisky Festival 2021 (Stockholm, Sweden)

October 2021:
07 - 10: Mondial de la Biere 2021 (Montreal, Canada)
13 - 15: Drink Japan 2021 (Makuhari Messe, Japan)
17 - 20: 14th International Trends in Brewing 'Beer & Society' 2021 (Leuven, Belgium)
18 - 20: Expo Antad & Alimentaria Mexico 2021 (Mexico City, Mexico)
20 - 22: drink technology India 2021 (Mumbai, India)
22 - 23: Copenhagen Beer Festival 2021 (Copenhagen, Denmark)

November 2021:
03 - 06: VIETFOOD & BEVERAGE - VIETNAM 2021 (Ho Chi Minh City, Vietnam)
04 - 05: Sea Brew 2021 (Taipei, Taiwan)

December 2021:
07 - 08: Brewers Congress 2021 (The Brewery, 52 Chiswell Street, London, UK)

February 2022:
11 - 14: HoReCa 2022 (Athens, Greece)
15 - 17: Brasil Brau 2022 (Sao Paulo, Brazil)
20 - 23: Beer & Food Attraction 2022 (Rimini Expo Centre, Rimini, Italy)

March 2022:
09 - 12: Festival Brasileiro da Cerveja 2022 (Blumenau, Brazil)
29 - 31: Beviale Moscow 2022 (Moscow, Russia)

April 2022:
01 - 01: Zythos Beer Festival 2022 (exact dates to be confirmed) (Leuven, Belgium)

May 2022:
05 - 05: World Beer Cup 2022 (USA)
11 - 13: Craft Beer China 2022 (Shanghai, China)
29 - 01 June: The Brewers of Europe Forum & 38th EBC Congress (Madrid, Spain)

June 2022:
07 - 08: Bev Expo 2022 (Manchester, UK)
10 - 11: Tallinn Craft Beer Weekend 2022 (Tallinn, Estonia)

More events are available on site e-malt.com

BreweryBrewery News Brewery

Brewery newsWorld: BarthHaas release ranking of world’s top 40 brewers as of end 2020
As a preview to the upcoming BarthHaas report 2020/2021 (to be published on July 22nd) covering the world’s hops and brewing industries, BarthHaas is ...More info on site

Brewery news World: People eager to return to pre-Covid drinking – outgoing AB InBev CEO
Outgoing Anheuser-Busch InBev CEO Carlos Brito told CNBC on June 25 that people have been eager to return to pre-pandemic drinking routines as coronavirus vaccinations picked up across the U.S. and bars and restaurants faced fewer restrictions.

“Once vaccines were being rolled out, we saw some states ahead of others and we saw how consumers were reacting to this new normal,” Brito told “Squawk Box.” “And we saw that a lot of the new normal was just like the old normal in that people were dying to go back to old habits.”

Brito — who steps down July 1 after 15 years leading the world’s largest beer brewer — said AB InBev adjusted its supply chain to produce a more “normal balance” of bottles and draft beer, anticipating that home consumption would take a less prominent role.

The home had become the “hub” for living, entertainment and working all at once during the pandemic, Brito noted, commending the company for how it responded to that change.

“Our guys in supply chain, sales had to be very agile, very flexible,” Brito said. “There was a big shift in dislocation among channels, packaging, brands because consumers couldn’t buy in pubs and restaurants so they had ...More info on site

Brewery news World: PepsiCo pursues trademark for Rockstar-branded beer and hard seltzer
PepsiCo Inc. has filed a trademark application that indicates the company plans to sell alcoholic beverages under the “Rockstar” brand name, Bloomberg reported on June 25.

The food and beverage giant is seeking to register the name for beer, alcoholic fruit cocktail drinks, alcoholic malt beverages and hard seltzer, according to a June 14 filing. The application was filed under a provision that says PepsiCo plans to use the trademark for alcoholic beverages but hasn’t yet.

The move comes amid a wave of new alcoholic seltzers, including from Coca Cola Co., which has launched an alcoholic version of its popular Topo Chico mineral water.

In Pepsi’s third quarter earnings call in October, chief executive officer Ramon Laguarta said the company was thinking about its best options for alcoholic drinks and would “make a decision in the coming quarters.”

An email seeking comment from PepsiCo was not immediately returned.

The filing was noted on June 25 on Twitter by trademark specialist and lawyer Josh Gerben.

“The fact that PepsiCo made this filing signals they are very much considering a product launch around beer and hard seltzer,” Gerben said in a message.

Brewery news UK & Ireland: Diageo doesn’t expect pub sales volume to return to 2019 levels until at least next year
Diageo’s business in the North does not expect the volume of alcohol it sells in pubs to return to 2019 levels until at least next year, the company said in recently filed accounts, the Irish Times reported on June 24.

The accounts for Diageo Northern Ireland Limited report that in the group’s “severe but plausible” scenario “we do not anticipate that the on-trade business recovers to volumes experienced in the year ending 30th June, 2020, within the next 18-month period”.

In order to mitigate the impact of the Covid-19 pandemic, management at the company could take several measures, including the reduction of non-essential overheads, directors said in commentary accompanying the report.

In the 12-month period reported in this set of accounts the group reduced its marketing expenses alone by almost 36 per cent to £3.75 million (€4.37 mln) .

During the 12-month period, profits fell from £3.4 million to £2.6 million, a drop of more than 23 per cent.

Overall, the company which owns the Guinness brand had an “unfavourable financial year” owing to the Covid-19 pandemic, with turnover slipping by more than £10 million.

The company recorded turnover of £134 million in the 12 months to the end of June 2020, down from £144 million ...More info on site

Brewery news UK & USA: BrewDog opening an Atlanta location next year
Scotland-based craft beer giant BrewDog is opening an Atlanta location next year at the Stove Works complex just off of the Eastside Beltline in Inman Park, across from Krog Street Market. According to a press release, BrewDog’s 12,000-square-foot bar will feature 28 taps offering a few beers brewed on site, a beer school, outdoor seating, and serve pub food, Eater Atlanta reported on June 22.

Since its founding in 2007, the BrewDog brand has rapidly expanded to include brewpubs, breweries, and hotels in countries like Germany and Australia, and the United States in Ohio, Pennsylvania, and Indiana.

However, earlier in June, hundreds of former BrewDog employees accused the UK craft beer behemoth and owners James Watt and Martin Dickie of fostering a “culture of fear”, misrepresenting accomplishments on social media, and claiming the company is eco-friendly while possibly not conducting business in an eco-friendly manner.

In an open letter, published on the website “Punks With Purpose”, former staff members accused BrewDog of being “built on a cult of personality,” with many claiming the toxic work environment at the company caused “a significant number of people” to suffer from mental illness as a result.

Watt was called out personally for his part in the alleged ...More info on site

BarleyBarley News Barley

Barley newsEU: Usable production forecast for barley reduced by 1 mln tonnes
The European Commission on June 24 trimmed its forecast of usable production of common wheat in European Union's 27 member countries in 2021/22 to ...More info on site

Barley news France: Winter barley harvesting underway in France
An estimated 79% of the French soft wheat crop was in good or excellent condition in the week to June 21, down from 81% the previous week, farm office FranceAgriMer said on June 25.

Winter barley harvesting was under way, with 1% of the crop area cut, it said in a weekly cereal report.

WhiskyWhisky News Whisky

Whisky news Asia: Sales of single malt Scotch in Asia duty free down by 52% since start of Covid-19 pandemic
Sales of single malt Scotch in Asia duty free have fallen by 52% since the start of the Covid-19 pandemic, according to data from Whyte & Mackay.

The Dalmore owner highlighted that the single malt sector has remained ‘resilient’ in the face of the coronavirus crisis when compared with other categories, such as Cognac (which witnessed a 58% drop in sales) and blended Scotch (which plummeted by 78%).

Single malt is nearly as big as blended Scotch in Asia duty free, Whyte & Mackay said, accounting for 22% of the market.

Whyte & Mackay is the third-biggest single malt whisky supplier in Asia travel retail, driven by The Dalmore, which is now the region’s number-three malt by value.

Clarisse Daniels, head of marketing for travel retail at Whyte & Mackay, said: “The single malt sector has been incredibly resilient throughout the past year. We have seen incredible pent-up demand and spend at duty free zones across Asia, and prestige brands such as The Dalmore have been driving that demand.

“The challenge is to keep up with the ever-increasing demand for our rare collections, so we are pleased to reveal that the travel retail exclusive The Dalmore Ensemble collection is launching in the region after enthusiastic ...More info on site

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