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E-Malt.com Newsletter 50b
December 16 - December 19, 2021
Quote of the Week
Merry Christmas and a very happy New Year, full of joy, health, and only good news.
The E-Malt.com Team
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Currency Rates
Base Currency: US Dollar
on December 17, 2021 |
Base Currency: Canadian Dollar
on December 17, 2021 |
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1 USD = 0.8842 EUR
1 USD = 0.7521 GBP
1 USD = 1.2802 CAD
1 USD = 1.3924 AUD
1 USD = 113.9400 JPY
1 USD = 5.6809 BRL
1 USD = 73.6147 RUB
1 USD = 6.3665 CNY
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1 CAD = 0.7810 USD
1 CAD = 0.5874 GBP
1 CAD = 0.6906 EUR
1 CAD = 1.0875 AUD
1 CAD = 88.9900 JPY
1 CAD = 4.4369 BRL
1 CAD = 57.4951 RUB
1 CAD = 4.9724 CNY
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Currency Rates Chart
Equities of the Largest Breweries
USA: Barley crop small and with significant quality issues and high protein this year
...Click here
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New Zealand & USA & Canada: NZ Hops Ltd. and Charles Faram Inc. announce partnership to facilitate supply of New Zealand hops in North America
...Click here
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Canada, ON: Ontario cutting LCO wholesale prices for bars and restaurants, freezing the basic beer tax rate
...Click here
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Canada, BC: Millstream Beverage Company now open in Langford
...Click here
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USA, NC: Suffolk Punch Brewing to open its second location in Charlotte
...Click here
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USA, FL: Deadwords Brewing finally set to open in Parramore on December 17
...Click here
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USA, CO: FlyteCo Brewing opening its second location at former Stapleton International Airport Control Tower
...Click here
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USA, WY: The Black Tooth Brewing Company to open its new brewing facility on December 17
...Click here
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USA, WA: Copperworks Distilling Company expanding to a new location in Kenmore
...Click here
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USA, MT: Imagine Nation Brewing Company listed for sale
...Click here
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USA, NC: Georgia-based Hippin’ Hops Brewery coming to Charlotte
...Click here
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USA, MN: Mana Brewing Co. plans to open in downtown Shakopee in spring
...Click here
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Canada, AB: Rocky View Brewing expands to a new taproom and restaurant location
...Click here
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USA, MA: Slow Down Brewing Co. takes unorthodox path to new brewery
...Click here
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World: Malt shortage estimated at up to 25% for crop year 2021/22
...Click here
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China: January-October barley imports total 9.94 mln tonnes
...Click here
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EU: Malting barley shipments in July-October estimated at 420 thousand tonnes
...Click here
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The Czech Republic: Acreage and hop production seen on the rise this year
...Click here
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New Zealand: NZ Hops’ production down 20% versus 2020
...Click here
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Jamaica: Red Stripe has its eyes set on further building out of local beer market
...Click here
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France: Barley exports outside the EU increase in November but still short of volume shipped in August
...Click here
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Malaysia: Carlsberg Malaysia launches new variant of Kronenbourg 1664
...Click here
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Graph of the Week
Table of the Week
UK Hops Area, Yields, and Production 2019-2020
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
16 December
1834 - Leon Walras French economist is born
1905 - Variety, covering all phases of show business, 1st published
1908 - 1st credit union in US forms (Manchester NH)
17 December
1770 - Ludwig Von Beethoven, composer is born in Bonn, Germany
1895 - George Brownell patents a machine to make paper twine (Mass)
1924 - 1st U.S. diesel electric locomotive enters service, Bronx, New York
1964 - Largest newspaper-Sunday NY Times at 946 pages
18 December
1796 - 1st U.S. newspaper to appear on Sunday (Baltimore Monitor)
1844 - Lujo [Ludwig J von] Brentano is born (German economist)
1897 - Fernand J Collin is born, Belgian economist/banker
1973 - The Islamic Development Bank is founded
1991 - General Motors announces closing of 21 plants
1997 - HTML 4.0 is published by the World Wide Web Consortium
19 December
1795 - 1st state appropriation of money for road building, Kentucky
1989 - American Airlines purchases Eastern Airline's Latin American route
1997 - Masaru Ibuka co-founder Sony Corporation, dies at 89
Agenda
December 2021:
17 - 19: Barcelona Beer Festival 2021 (Barcelona, Spain)
February 2022:
04 - 06: Finest Spirits 2022 (Munich, Germany)
11 - 14: HoReCa 2022 (Athens, Greece)
15 - 17: Brasil Brau 2022 (Sao Paulo, Brazil)
20 - 23: Beer & Food Attraction 2022 (Rimini Expo Centre, Rimini, Italy)
March 2022:
09 - 12: Festival Brasileiro da Cerveja 2022 (Blumenau, Brazil)
16 - 17: BeerX 2022 (Liverpool, UK)
29 - 31: Beviale Moscow 2022 (Moscow, Russia)
April 2022:
01 - 01: Zythos Beer Festival 2022 (exact dates to be confirmed) (Leuven, Belgium)
May 2022:
02 - 05: Craft Brewers Conference & BrewExpo America 2022 (Minneapolis, MN, USA)
05 - 05: World Beer Cup 2022 (USA)
11 - 13: Craft Beer China 2022 (Shanghai, China)
17 - 19: Expo Antad & Alimentaria Mexico 2022 (Expo Guadalajara, Jalisco, Mexico)
19 - 22: Mondial de la Biere 2022 (Montreal, Canada)
24 - 27: Beer 2022 (Sochi, Russia)
29 - 01 June: The Brewers of Europe Forum & 38th EBC Congress (Madrid, Spain)
June 2022:
07 - 08: IGC Grains Conference 2022 (London, UK)
07 - 08: Bevexpo 2022 (Manchester, UK)
10 - 11: Tallinn Craft Beer Weekend 2022 (Tallinn, Estonia)
12 - 14: Bangkok Brewing Conference 2022 (Bangkok International Trade & Exhibition Centre (BITEC) Bangkok, Thailand)
August 2022:
11 - 13: VIETFOOD & BEVERAGE - VIETNAM 2022 (Saigon Exhibitions and Conventions Center. 799 Nguyen Van Linh Street, District 7, HoChiMinh City, Vietnam)
September 2022:
12 - 16: Drinktec 2022 (Messe Muenchen, Munich, Germany)
27 - 29: 3rd VLB Africa Brewing Conference (VLB Virtual Campus)
October 2022:
06 - 08: The Great American Beer Festival 2022 (Denver, USA)
November 2022:
08 - 10: Brau Beviale 2022 (Nuremberg, Germany)
December 2022:
07 - 09: Drink Technology India 2022 (Bombay Exhibition Centre, Mumbai, India)
07 - 09: Drink Japan 2022 (Makuhari Messe, Japan)
News Articles
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USA: Barley crop small and with significant quality issues and high protein this year
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As is typically the case, the U.S. crop this year was primarily driven by larger harvested areas and production in the big three states
...More info on site
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New Zealand & USA & Canada: NZ Hops Ltd. and Charles Faram Inc. announce partnership to facilitate supply of New Zealand hops in North America
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NZ Hops Ltd. and Charles Faram Inc. (CFI) jointly announced a new partnership to facilitate supply of NZ Hops from the co-op’s 25 growers to brewers in North America. Creating the first fully-integrated, grower-direct supply chain for NZH, the partnership offers brewers the benefits of a grower-direct supplier relationship with the convenience of having logistical and sales support managed in the United States and Canada.
Commenting on the new partnership, NZ Hops CEO Craig Orr said: “Our partnership reflects NZH’s ongoing effort to address the three important needs of our customers: Quality, security of supply, and cost. This partnership creates a viable and sustainable feedback loop between the customer and the farms, as well as greatly simplified and responsive logistics.”
Charles Matt, president and CEO of Charles Faram Inc., explained: “We are very excited with this opportunity to deepen our relationship with NZ Hops. This partnership combines the capabilities of both NZ Hops and CFI to deliver better value to the brewer. Our combined goal is to offer brewers an efficient, direct, and reliable order and supply channel, and to improve communication between brewer and grower. We believe the multi-farm model of NZ Hops is superior to that of the single-farm NZ
...More info on site
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Canada, ON: Ontario cutting LCO wholesale prices for bars and restaurants, freezing the basic beer tax rate
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Ontario is cutting LCBO wholesale prices for bars and restaurants, enabling curbside pickup of beer, wine and cider from licensed grocery stores, and freezing the basic beer tax rate, Baytoday reported on December 15.
"The government is supporting bars, restaurants and other businesses with a licence to operate a liquor consumption premises by cutting wholesale prices for the alcohol they purchase from the LCBO, saving these businesses an effective 20 per cent when compared to retail prices," according to a news release. "This change will provide approximately C$60 million in annual support to restaurants, bars and other businesses."
“A permanent wholesale discount will put about $60 million a year back into these important businesses, so they can invest in themselves and their workers,” said Peter Bethlenfalvy, Minister of Finance.
The government has also frozen the basic beer tax rates that were set to be indexed to inflation on March 1, 2022 to support beer and craft beer brewers to recover and grow, and to save consumers money. The beer basic tax rates are prescribed amounts of tax added to beer sold in Ontario. The rates adjust annually based on the Consumer Price Index. The government is freezing the beer tax rates until March
...More info on site
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Canada, BC: Millstream Beverage Company now open in Langford
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A new brewery hoping that the old adage “the third time’s the charm” will hold true is now open in Langford, BC, the Canadian Beer News reported on December 14.
Millstream Beverage Company has taken over the space attached to the Loghouse Pub that was home to V2V Black Hops Brewing from early 2020 until its closure this past September, and previously Axe & Barrel Brewing from late 2015 to early 2020.
Open for just over a month, Millstream offers a rotating selection of house-brewed beers in tap including Brute IPA, Blonde Ale, West Coast Pale Ale, American Lager, Oatmeal Stout, and ESB, plus a weekly firkin each Friday.
The food menu is focused on gourmet pizzas plus nachos, pretzels, and other snacks. In addition to the indoor tasting room, the facility also includes an all-season patio.
Millstream Beverage Company is located at 2323 Millstream Road in Langford and is open from 12:00 noon to 10:00 PM Monday to Friday, 11:00 AM to 10:00 PM Saturday, and 10:00 AM to 10:00 PM Sunday.
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USA, NC: Suffolk Punch Brewing to open its second location in Charlotte
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Charlotte’s SouthPark mall said it is planning a “transformational” multimillion dollar plaza project that will include a Charlotte brewery’s expansion, greenspace and inclusive children’s play area, the Charlotte Observer reported on December 15.
Suffolk Punch Brewing, which opened in 2017 in South End, will open its second location with a beer garden and taproom in the revamped West Plaza, near Dick’s Sporting Goods and The Container Store, SouthPark mall owner Simon said Wednesday.
The brewery will be atop a greenspace where Suffolk Punch Brewing and SouthPark will offer family-friendly performances on stage throughout the year, according to the mall’s news release.
“Charlotte-area shoppers expect first-class amenities, and that is exactly what this transformational redevelopment at SouthPark will deliver,” mall general manager Randy Thomas said in a news release on December 15.
Plaza construction will begin early next year. Construction is expected to finish by late summer with the play area and brewery expected to open simultaneously, Holly Roberson Van Cleave, mall director of marketing and business development, told the Observer.
She said there’s a trend for more green space and entertainment space at shopping centers that lends to shoppers staying longer and enjoying different types of events.
Mall officials would not say
...More info on site
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USA, FL: Deadwords Brewing finally set to open in Parramore on December 17
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Deadwords Brewing is finally set to open in Parramore on December 17 at 4 p.m., the Bungalower reported.
The 15 BBL brewery was built out in the former Al’s Army Store at 23 N. Orange Blossom Trail [GMap] and will feature a rotating selection of house drafts. They also will have canned 16oz four-packs, limited bottles, and to-go crowlers available for purchase.
The name comes from a 4,000-year-old beer recipe called the “Hymn to Ninkasi,” Ninkasi being the Sumerian goddess of beer. The song is believed to have been written down in 1800 BCE, but is likely much older and is believed to have been passed down through generations of beer makers via oral history traditions. The name is a nod to the civilizations that consumed beer that are no longer around and the dead languages they once spoke.
Deadwords will be open 11 a.m.-10 p.m. Wednesday, Thursday, and Sunday, 11 a.m.-midnight on Friday and Saturday, and closed on Mondays and Tuesdays.
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USA, CO: FlyteCo Brewing opening its second location at former Stapleton International Airport Control Tower
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Colorado-based, aviation-themed brewery FlyteCo Brewing is opening its second location at the former Stapleton International Airport Control Tower, the Craft Brewing Business reported on December 13.
The now defunct Stapleton International Airport previously served as Denver’s central airport before being replaced in 1996 by Denver International Airport. Prior to Punch Bowl Social moving into the building in 2017, it sat vacant for 20 years.
FlyteCo expects to open its brewpub in summer 2022 in the historic building, attached to the iconic 164-foot-tower.
“The decision to pursue and open our second location was very much expedited when this property became available, but it’s a once-in-a-lifetime opportunity that we couldn’t be more thrilled about,” said FlyteCo Brewing Co-Owner Morgan O’Sullivan. “Right now, we’re focused on becoming good stewards of the neighborhood where nearby families will feel welcomed at our all-day destination.”
FlyteCo’s background is deeply rooted in aviation – two out of the three owners are pilots and the original brewery features many show-stopping airborne design elements, including a salvaged plane wing and a full-size replication of a Boeing 737 fuselage. Additionally, 10 percent of FlyteCo’s profits benefit the future of aviation through scholarships and donations to youth engagement as well as benefit veteran-focused organizations.
...More info on site
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USA, WY: The Black Tooth Brewing Company to open its new brewing facility on December 17
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The Black Tooth Brewing Company’s new Casper taproom and satellite brewing facility is slated to open this Friday, December 17, the Oil City News reported.
According to a release from The Nolan LLC on Tuesday, the Black Tooth Brewing facility will be the first new business to open in the redeveloped Nolan building, which was originally a Chevrolet dealership built in the 1920s.
“Development in downtown Casper in recent years has brought energy and life into the community [that] we are proud to call home,” Property and Real Estate Development Director Martin Axlund said in the release. “Black Tooth Brewing aims to be the face of Wyoming craft beer and we want The Nolan to be the face of a vibrant downtown Casper where people can live, work and play.”
Black Tooth Brewing was established in Sheridan in 2010 and has since expanded to Cheyenne and now Casper.
“Black Tooth Brewing Company has been dedicated to brewing our award-winning craft beer over the last decade,” Tim Barnes, Owner of Black Tooth Brewing Company, said in the release. “We love The Nolan location and share a vision for improving downtown Casper and preserving historical elements of the iconic space. Plus, we have created a
...More info on site
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USA, WA: Copperworks Distilling Company expanding to a new location in Kenmore
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Seattle-native Copperworks Distilling Company is expanding outside of the Emerald city establishing a new location in Kenmore, the Bothell-Kenmore Reporter reported on December 14.
In downtown Kenmore at what used to be Nine Yards Brewing Company near the Burke-Gilman Trail will be the site of Copperworks Distilling Co.’s new pub, eatery and brewery.
President and Co-founder of Copperworks, Jason Parker, said the decision to expand the business was brought on by a very successful year not only for his company but for the liquor and spirits industry as a whole.
He said the 5,000 square feet of newly acquired space will both expand their capacity for distilling and brewing, even allowing them to brew their own beer, and provide a unique venue for serving locals not only their own beer and spirits but also for exploring food service as well.
While Parker could not say specifically what will be on the menu when the pub opens, he did say Nick Jarvis, a 20-year veteran of the hospitality and restaurant industry who spent seven years opening ventures for Tom Douglas Restaurants, would help launch the eatery, and that the venue’s kitchen would be prepared to serve basically anything Jarvis and the staff could imagine.
“It could
...More info on site
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USA, MT: Imagine Nation Brewing Company listed for sale
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Imagine Nation Brewing Company in Missoula, the nation's first Microbrewery and Center for Community Transformation was listed for sale on December 14, NBC Montana reported.
The 5,445-square-foot building is located at 1151 West Broadway Street.
Since it opened in 2015, the brewery has hosted 4,000 community events, supported over 500 organizations, and brewed over 80 beers each year.
In addition, they gave back 25% of their net profit to groups working on constructive change in Missoula.
Out of 100+ breweries in Montana, Imagine Nation Brewing is tied for the highest rated. It's also one of the four noteworthy small town breweries in the country.
The business currently operates as a brewery with a tap room. No food is made on premise. Real estate, furniture, fixtures, and brewing equipment along with all intellectual property is included in the sale.
The property is currently listed for $2,775,000.
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USA, NC: Georgia-based Hippin’ Hops Brewery coming to Charlotte
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Nearly two and a half years after Charlotte said goodbye to its only Black-owned brewery, Clarence Boston says he is bringing his Georgia-based Hippin’ Hops brand to the Queen City this summer, qcity.com reported on December 15.
Boston tells QCity Metro the brewery will open at Bainbridge NoDa on North Davidson Street.
He broke the news via Facebook: “Here we GROW again,” he wrote.
Boston, a serial entrepreneur and investor who once owned Boston’s Mortuary on Statesville Road, left Charlotte in late 2020, frustrated that he could not find a landlord willing to rent to him.
Resettled in Atlanta–Chocolate City, he calls it–Boston opened Hippin’ Hops Brewery & Oyster Bar.
Since then he has opened two more locations and Charlotte will be his fourth.
Boston also is co-owner of Firehouse Bar & Lounge, which sits in the shadow of Bank of America Stadium.
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USA, MN: Mana Brewing Co. plans to open in downtown Shakopee in spring
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A new brewery and taproom is set to move into a recently completed apartment building in downtown Shakopee, The Minneapolis Business Journal reported on December 14.
Mana Brewing Co. plans to open in the spring at 129 Holmes St. S., where it will occupy nearly 5,000 square feet on the ground floor of The Deco, West Fargo, N.D.-based firm Enclave Development's 89-unit apartment building on the former city hall site. A liquor license for the brewery was approved last week by the Shakopee City Council.
Mana Brewing will offer ales and lagers, including six core varieties, rotating seasonal brews, limited releases and other experimental offerings, alongside wood-fired pizza.
"We chose Shakopee for our location for two reasons. The first being a high-growth, booming area; secondly because we love this area, are proud to call it home and want to engage in our community," the brewery says on its website.
Mana Brewing and its CEO, Travis Bechtold, did not respond to requests for comment.
Shakopee already has two other breweries: Shakopee Brewhall and Badger Hill Brewery.
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Canada, AB: Rocky View Brewing expands to a new taproom and restaurant location
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Five years after its launch as a nanobrewery in the southern Alberta community of Bearspaw, Rocky View Brewing has expanded to a new taproom and restaurant location in the nearby town of Cochrane, the Canadian Beer News reported on December 14.
Founded in 2016 by homebrewer Lyle Thorsen and his wife Denean, Rocky View has a focus on “brewing approachable beers to bring an enjoyable experience to a broad range of craft beer enthusiasts.” This is reflected in the brewery’s core line-up which includes Blonde (5.5% abv), Amber (5.2% abv), IPA (5.5% abv), Brown Ale (5% abv), Witbier (4.5% abv), and Pilsner (5% abv).
All six are on tap at the new location alongside new beers, including Kölsch (5% abv) and Pale Ale (5.4% abv), plus several guest taps, wines, and soft drinks.
The food menu by Nia’s Gourmet offers a variety of meal and snack options, including nachos, soups, and sandwiches at lunch, and tapas, salads, and sharing plates at dinner.
While brewing is not currently taking place on site, Thorsen hopes that zoning changes being considered by the city will allow that to change in 2022, at which point small-batch beers brewed exclusively for the taproom will start pouring on a
...More info on site
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USA, MA: Slow Down Brewing Co. takes unorthodox path to new brewery
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Earlier this month, people crowded around a bar for the opening of one of the newest breweries in Massachusetts, Slow Down Brewing Co., the Worcester Telegram reported on December 14.
The four friends who founded Slow Down tried, but failed to quell their nerves. More people were tasting their beer in one night than in the more than five years of homebrewing that led them here. Mostly positive reviews rolled in, though. And their debut beer, “Agent of Chaos,” an opaque IPA brewed with Simcoe and Bru-1 hops, sold out in two hours.
All in all, the night resembled a successful brewery opening in every way save for one: the brewery.
Unlike 99% of new breweries in the state, Slow Down has opened without a taproom or even what you would think of as a typical commercial brewery. The address on their farmer-brewer license leads you to the two-car garage attached to co-founder Bryan Wrenn’s Whitinsville home.
Instead, Slow Down hopes to gradually build buzz for its beer through draft sales at restaurants and bars around the state known for their epic tap lists, with the goal to find a taproom in Central Massachusetts somewhere down the line. For
...More info on site
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World: Malt shortage estimated at up to 25% for crop year 2021/22
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The brewing industries are considered short 10-25% of malt (full price and long-term agreements) for the crop year 2021/22, H. M. Gauger GmbH reported
...More info on site
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India: Beer volume declined by 39.1% in 2020
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The total number of alcohol consumers in India is estimated at around 160 million, of which 7.5% are women. However, the update by women
...More info on site
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China: January-October barley imports total 9.94 mln tonnes
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China’s barley imports in January-October were 9.94 mln tonnes, 2.75 each from France and Canada, 2.4 from Ukraine and 1.7 mln tonnes from Argentina,
...More info on site
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Australia: Heavy rains may affect barley quality
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Heavy rains in the eastern part of Australia may affect barley qualities, much less likely also yields, H. M. Gauger GmbH reported earlier this
...More info on site
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EU: Malting barley shipments in July-October estimated at 420 thousand tonnes
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The private estimates of EU’s shipments of six-row winter and two-row spring malting barley in July-October this year are 420 thousand tonnes. They included
...More info on site
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The Czech Republic: Acreage and hop production seen on the rise this year
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According to Bohemia Hop, acreage in the Czech Republic increased to 4,971 hectares (12,284 acres), compared to 4,966 hectares in 2020. Of those, 4,183
...More info on site
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New Zealand: NZ Hops’ production down 20% versus 2020
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According to NZ Hops, New Zealand’s largest grower, the 2021 hop harvest was largely concluded by Easter weekend, with a few late bales delivered
...More info on site
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UK: Barley crop estimated down 14.2% this year
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The United Kingdom's wheat harvest this year rose to 13.99 million tonnes, up 44.8% from the previous season, Britain's farming ministry said on December 16.
The estimate was marginally down from an initial forecast of 14.02 million issued in October.
The rise was driven partly by a 29.1% rise in area to 1.79 million hectares following more favourable planting conditions.
Average wheat yields rose 12.2% to 7.8 tonnes per hectare.
The previous season's wet weather during the autumn planting window for wheat forced many farmers to switch to spring-sown crops such as spring barley.
Rapeseed production fell 5.5% to 981,000 tonnes with a decrease in planted area partially offset by a rise in yields.
The estimate was marginally above a previous forecast of 977,000 tonnes issued in October.
The planted area fell 19% to 307,000 hectares, far below the peak of 756,000 hectares in 2012.
The average yield was 3.2 tonnes per hectare, up from the prior season's 2.7 tonnes.
Problems controlling flea beetles, following a ban on some widely used insecticides, have contributed to the decline in area in recent years.
The ministry estimated the barley crop at 6.96 million tonnes, down 14.2%.
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Jamaica: Red Stripe has its eyes set on further building out of local beer market
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Brewery company Red Stripe has its eyes set on further building out of the local beer market as it looks to unleash new beverages and whet the appetites of consumers, the Jamaica Observer reported on December 15.
“Our dream for 2022 is to shape the future of beer and move beyond, to win the hearts of consumers. We will continue to strike a balance between short-term delivery, long-term sustainability and between top-line growth and overall stakeholder value creation. We will continue to drive success through the five work streams [which seeks to drive superior]: growth, cost and value, digital and technology, sustainability and responsibility and people & culture,” Luis Prata, managing director of Red Stripe said in responding to questions from the Business Observer this week.
Fresh off its latest win after copping the coveted Manufacturer of the Year award for 2020 at the Jamaica Manufacturers and Exporters Association (JMEA) awards ceremony held last week, the company's intent is to further build on its track record of excellence.
The award recognises trailblazers that demonstrate manufacturing mastery in research and development, export activity, profitable growth, commitment to employees, dedication to total quality, investment in training and retraining, and overall responsiveness to the far-reaching community.
...More info on site
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France: Barley exports outside the EU increase in November but still short of volume shipped in August
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French soft wheat shipments outside the European Union last month reached their lowest for a November since the 2018/19 season as shipments to China slowed following a brisk October, Refinitiv data showed.
Soft wheat exports to destinations outside the 27-country bloc totalled 802,700 tonnes in November, the fifth month of the 2021/22 season, an initial estimate based on Refinitiv loading data showed.
Algeria was the largest non-EU destination for French soft wheat, with an initial estimate of 256,700 tonnes, followed by China with 237,700 tonnes.
That is down from the 514,800 tonnes of soft wheat loaded for China in October, which was the highest monthly volume so far to the Asian country in 2021/22.
French barley exports outside the EU reached 354,400 tonnes, up from the 269,300 tonnes recorded in October, but still short of the 909,900 shipped in August.
China continued to dominated barley flows, with the November shipments including 255,800 tonnes of feed barley and 62,000 tonnes of malting barley for the Asian country. Another 28,000 tonnes of malting barley were shipped to Colombia while 8,500 went to Brazil.
French loadings are being closely monitored by traders this season given incomplete figures for France in official European Union grain export data due to a
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Malaysia: Carlsberg Malaysia launches new variant of Kronenbourg 1664
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Carlsberg Malaysia has launched a new variant for its French premium wheat beer range, Kronenbourg 1664, The Star reported on December 17.
Called the 1664 Rosé, the pink-amber brew has a refreshing taste with hints of fruity raspberry.
Carlsberg Malaysia managing director Stefano Clini said the 1664 Rosé — which comes in the brand’s iconic bottle — gave customers more choices of wheat beer.
“The 1664 is the leading brand in our portfolio and has been growing steadily these years in spite of the Covid-19 pandemic.
“Encouraged by its performance, especially in the off-trade, we wanted to share this new flavour with the public,” he said during a media launch at Envi Skydining in Menara TA One, Kuala Lumpur.
Carlsberg Malaysia marketing director Caroline Moreau shared the beer brand’s humble beginnings.
“Being the only beer in the world named after a date, 1664 represents the year the brewery was founded in Strasbourg, France.
“Kronenbourg 1664 is brewed with premium ingredients like the unique Strisselspalt hops.
“With the addition of 1664 Rosé to the already popular 1664 Blanc, we promise that more good taste and moments can be shared with friends,” she said.
After China, Malaysia is the second country in Asia to launch the 1664 Rosé.
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