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E-Malt.com Newsletter 11a
March 11 - March 17, 2024
Quote of the Week
The elevator to success is out of order. You'll have to use the stairs, one step at a time.
Joe Girard
Currency Rates
Base Currency: US Dollar
on March 15, 2024 |
Base Currency: Canadian Dollar
on March 15, 2024 |
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1 USD = 0.9158 EUR
1 USD = 0.7825 GBP
1 USD = 1.3495 CAD
1 USD = 1.5142 AUD
1 USD = 147.9840 JPY
1 USD = 4.9754 BRL
1 USD = 91.3318 RUB
1 USD = 7.1888 CNY
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|
1 CAD = 0.7409 USD
1 CAD = 0.5798 GBP
1 CAD = 0.6786 EUR
1 CAD = 1.1219 AUD
1 CAD = 109.6470 JPY
1 CAD = 3.6865 BRL
1 CAD = 67.6713 RUB
1 CAD = 5.3265 CNY
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Currency Rates Chart
Equities of the Largest Breweries
Canada: Finance minister announces tax relief aimed at small breweries
...Click here
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USA, ND: Harry Cow Brewing Company expanding to the Dakotas
...Click here
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USA, FL: The Prost Office Brewery gearing up to launch in former Brew Angels brewpub in Milton
...Click here
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USA, OH: Good Steward Brewery coming to Tiffin soon
...Click here
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USA: Constellation Brands, Grupo Modelo spar over definition of beer at US appeals court
...Click here
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USA, CO: Resolute Brewing Company changing ownership
...Click here
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USA, NJ: Esker Hart Artisan Ales gearing up to open in Bridgewater
...Click here
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Canada: Feed barley prices increase over last two weeks
...Click here
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USA, CA: 2nd Phase Brewing shuts down in Bakersfield
...Click here
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USA, NC: Two popular breweries in Raleigh are closing their doors for good
...Click here
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USA, FL: Deadwords Brewing Company getting ready to pour its last beer
...Click here
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World: Barley trade forecast for 2023-24 increased to 28.54 mln tonnes
...Click here
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South Africa: Liquor industry shows remarkable 19.4% increase in annual sales
...Click here
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France: Farm office lowers soft wheat exports, raises barley shipments forecast
...Click here
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Australia: Farmers should make more money on their crops in 2024/25, analysts say
...Click here
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Australia: Malting barley exports down 30% in January
...Click here
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France: State of wheat crop declines, winter barley conditions seen at their poorest since 2020
...Click here
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Nigeria: Nigerian Breweries announces yet another price hike
...Click here
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India: Heineken’s United Breweries Limited launches Queenfisher beer in India
...Click here
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Belgium: AB InBev relaunching production of historic Piedboeuf lager
...Click here
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India: United Breweries shares trading lower despite launch of new beer in Karnataka
...Click here
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Graph of the Week
Table of the Week
World Use of Hops and Hop Products 1997 - 2023s
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
11 March
1702 - 1st English daily newspaper "Daily Courant," publishes
1935 - Bank of Canada opens
1986 - 187.27 million shares traded in New York Stock Exchange
12 March
1365 - University of Vienna founded
1970 - Digital Equipment Corporation introduces PDP-11 minicomputer
1986 - 210.25 million shares traded in New York Stock Exchange
13 March
1974 - Charles de Gaulle Airport opens near Paris France
1979 - European Monetary System is established, ECU created
1986 - Microsoft Corp. goes public at an initial offering price of $21 a share, raising $61 million just one day after Oracle Corp.'s own IPO. Microsoft closes the day at $28.
2008 - Gold prices on the New York Mercantile Exchange hit $1,000 per ounce for the first time
14 March
1634 - Academie Francaise opens
1821 - On one of the quietest days in Wall Street history, the market is open, but not a single share of stock changes hands
1950 - General Motors reports net earnings of $656,434,232 (record)
15 March
1817 - The New York Stock Exchange officially prohibits the "fictitious sales," or wash sales, that had enabled speculators to manipulate individual stocks without even owning them
1827 - University of Toronto is chartered
1892 - 1st escalator patented by inventor Jesse W. Reno (New York City)
1906 - Rolls-Royce Limited is incorporated
1933 - Polythene discovered by Reginald Gibson and Eric William Fawcett
1935 - Percy Shaw founded his company Reflecting Roadstuds Limited to make cat's eyes
1985 - The first Internet domain name is registered
16 March
1915 - United States Trade Commission organizes
1933 - President Franklin D. Roosevelt takes the U.S. off the gold standard, removing the yellow metal from coinage and circulation, even banning it as a collectible
1987 - IBM releases PC-DOS version 3.3
2014 - Crimea votes in a controversial referendum to secede from Ukraine to join Russia
17 March
1845 - Bristol man, Henry Jones, patents self-raising flour
1968 - 2-tiered gold price negotiated in Washington D.C. by U.S. and 6 European nations
1997 - CNN begins spanish broadcasts
Agenda
March 2024:
13 - 15: 108 International Brewing & Engineering Congress 2024 (Groningen, the Netherlands)
13 - 14: BeerX 2024 (Liverpool, UK)
21 - 23: Warsaw Beer Festival 2024 (Warsaw, Poland)
22 - 24: Barcelona Beer Festival 2024 (Barcelona, Spain)
22 - 24: St Malo Craft Beer Expo 2024 (St Malo, France)
22 - 23: InnBrew 2024 (Barcelona, Spain)
April 2024:
06 - 08: Planete Biere 2024 (Paris, France)
11 - 13: KIBEX 2024 (Seoul, South Korea)
21 - 24: Craft Brewers Conference & BrewExpo America 2024 (Las Vegas, USA)
24 - 24: World Beer Cup 2024 (Las Vegas, USA)
27 - 28: Zythos Beer Festival 2024 (Kortrijk, Belgium)
May 2024:
14 - 16: International Beer Strategies Conference 2024 (Porto, Portugal)
20 - 26: Budapest Beer Week 2024 (Budapest, Hungary)
24 - 26: Cerveza Mexico Expo 2024 (Guadalajara, Mexico)
24 - 26: Mondial de la Biere 2024 (Montreal, Canada)
26 - 30: The Brewers of Europe Forum 2024 (Lille, France)
30 - 01 June: Craft Beer China 2024 (Shanghai, China)
June 2024:
06 - 09: Wiener Bierfest 2024 (Vienna, Austria)
11 - 13: Brasil Brau 2024 (Sao Paulo, Brazil)
14 - 15: Tallinn Craft Beer Weekend 2024 (Tallinn, Estonia)
August 2024:
08 - 10: VIETFOOD & BEVERAGE - VIETNAM 2024 (Saigon Exhibitions and Conventions Center, 799 Nguyen Van Linh Street, District 7, HoChiMinh City, Vietnam)
17 - 20: World Brewing Congress 2024 (Minneapolis, Minnesota)
23 - 24: Beervana 2024 (Wellington, New Zealand)
September 2024:
12 - 14: Stockholm Beer & Whisky Festival 2024 (Stockholm, Sweden)
14 - 15: Bruges Beer Festival 2024 (Bruges, Belgium)
21 - 06 October: Oktoberfest 2024 (Munich, Germany)
28 - 30: Whisky Live Paris 2024 (Paris, France)
October 2024:
03 - 04: Brew Asia 2024 (Suntec Convention & Exhibition Centre, Singapore)
23 - 25: Drink Technology India 2024 (Bombay Exhibition Centre, Mumbai, India)
28 - 31: China Brew 2024 China Beverage 2024 (Shanghai, China)
November 2024:
22 - 22: Drink Japan 2024 (Makuhari Messe, Japan)
26 - 28: Brau Beviale 2024 (Nuremberg, Germany)
March 2025:
03 - 07: IBD Asia Pacific Convention 2025 (Hobart, Tasmania)
News Articles
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Canada: Finance minister announces tax relief aimed at small breweries
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Canada’s finance minister announced tax relief aimed at the country’s small breweries ahead of a deadline that would have seen certain duties on domestic beer, wine and spirits more than double, Bloomberg reported on March 9.
The government is proposing to cap an inflation adjustment for excise taxes charged on domestically produced beer, spirits and wine at 2% for the next two years, Chrystia Freeland said in a statement on March 9, extending a similar limit implemented last year. It was previously set to increase to 4.7% as of April 1.
Ottawa will also cut by half the excise duty rate on the first 15,000 hectoliters (264,150 cases) of beer brewed in Canada for two years. This should give craft brewers an average of about C$87,000 ($64,500) in tax relief, according to the statement. Some 94% of Canadian brewers have total production below that level.
The changes will cost the government C$153 million over two years, according to the Department of Finance, which said they “will be included in a legislative vehicle soon.”
Excise taxes are imposed on alcohol and tobacco products produced domestically and are charged to producers at the time of packaging, a parallel system to the duties imposed on imported products.
The
...More info on site
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USA, ND: Harry Cow Brewing Company expanding to the Dakotas
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A popular Byron brewery is expanding to the Dakotas, the Rockford Register Star reported on March 14.
Todd McLester, owner of Harry Cow Brewing Company, said he is about two months from breaking ground on a second location in Box Elder, South Dakota, home of Ellsworth Air Force Base.
“We’ll be right next to Rapid City,” McLester said. “Box Elder and Rapid City are just like Rockford and Loves Park. They’re just divided by a road.”
The new brewery will sit on seven acres adjacent to the Air Force base. In addition to craft beer and cocktails, Hairy Cow will serve appetizers, wood-fired pizza, salads, coffee, wings and desserts.
Related: Comings & Goings: Hairy Cow Brewing Company brings 'awesome' beer to Byron
“I’ve been going through (Box Elder) for decades, going out to visit my brother’s place in Montana,” McLester said. “And for the last several years, I’ve been hanging around the Black Hills area—hiking, fishing and biking out there. I just really like the area. There’s a great craft beer community, a lot of nice restaurants. It’s booming.”
The announcement comes after a report led some of McLester's Illinois customers to believe he is relocating the Byron brewery out of state. The Byron location
...More info on site
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USA, FL: The Prost Office Brewery gearing up to launch in former Brew Angels brewpub in Milton
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While Milton was heartbroken over the news of Brew Angels Brew Pub closing last year, a new brewery and restaurant called The Prost Office Brewery is gearing up to welcome visitors in its place in the new few weeks, the Pensacola News Journal reported on March 14.
Brothers and U.S. Air Force veterans Sam Howell and Brandon Howell came up with The Prost Office as a fun way to pay tribute to the building’s history as the old Milton Post Office at 6821 Caroline St. Brew Angels was Milton’s first brewery and was founded by brewer Sean McCool and his father, Greg McCool, which they sold to Blackwater Entertainment in 2022.
While its new owners are playing into the old-school feel of the building, with a jukebox, arcade games and pool tables, they are bringing a modern and renovated look to it.
The "Prost Office," a pun off the historic building's former identity as a post office, is based around the German expression "Prost" commonly used as a toast, like the English expression "Cheers." In Germany and other German-speaking countries, saying "Prost" is a traditional way to raise a glass and wish good health or well-being before taking a drink, The Prost Office
...More info on site
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USA, OH: Good Steward Brewery coming to Tiffin soon
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A new brewery is coming to Tiffin, the fourth brewery in Seneca County. Good Steward Brewery will open soon at 277 Wall St., Advertiser-Tribune reported on March 14.
The owners, Jamie Navarrete and Yolanda Gonzales, who have diverse business experience, jumped on the opportunity when the building went up for auction earlier this year. Although they are new to the brewing business, they brought on expert Rose Nguyen.
“We are hoping to open by Memorial Day weekend in May, subject to change," Gonzales said.
The former Tiffin Brewery is now the location for Good Steward Brewery, which plans to continue hosting the same events, such as local bands, food trucks, the new best home beer contest, music, and other entertainment.
“Rose Nguyen our production manager specializes in beer and will bring in different-tasting beers because her father was a brew master from Vietnam,” Gonzales said. “We also will continue with old favorites.”
STEMMUnity Inc. is a non-profit agency that will operate from the warehouse adjacent to the brewery. Good Steward Brewery will be donated to STEMMUnity, to build a state-of-the-art STEM lab designed to foster education in Sciences, Technology, Engineering, and Mathematics, with an added emphasis on Music.
“The reason we wanted this building was so
...More info on site
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USA: Constellation Brands, Grupo Modelo spar over definition of beer at US appeals court
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Constellation Brands and Anheuser Busch InBev's Grupo Modelo sparred over the definition of beer at a U.S. appeals court on March 12, as Grupo Modelo seeks to revive a lawsuit claiming Constellation's Corona and Modelo hard seltzers violate its trademark rights, Reuters reported.
Judges at the 2nd U.S. Circuit Court of Appeals in Manhattan grilled attorneys for both sides over the scope of the term "beer" in the companies' distribution contract. The panel appeared inclined to favor Constellation's interpretation and uphold the verdict.
"You two have been driving me and my clerks crazy," Senior U.S. Circuit Judge Richard Wesley said. "Only lawyers can argue about what is the meaning of beer."
InBev in 2013 purchased Mexico-based Modelo, whose beers Constellation distributes in the United States. Modelo sued Constellation in 2021, claiming its Corona Hard Seltzer and Modelo Ranch Water breached their contract and infringed Modelo's trademarks.
Modelo said that Constellation's distribution agreement only allows it to sell beer and malt beverages with Modelo's branding. Constellation argued that the agreement's definitions of "beer" and "malt beverages" also cover its hard seltzers.
A federal jury in Manhattan agreed with Constellation last year that the contract encompasses its Modelo-branded drinks. Wesley questioned Modelo's argument on March 12 that
...More info on site
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USA, CO: Resolute Brewing Company changing ownership
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Resolute Brewing Company, a brewery with locations in Centennial and Arvada, is changing ownership, PorchDrinking.com reported on March 11.
“We are thrilled to embark on this journey as the new owners of Resolute Brewing Company,” said Jacob Wells, a new owner of Resolute. “Resolute has established itself as a cornerstone of the community, and we are committed to upholding its values while infusing fresh energy and creativity into the brewery and taprooms. We’ve been big fans of Resolute for a long time and can’t wait to get started.”
For its new beginning, Resolute will host a New Owner Celebration on Thursday, March 28th. The party will be all day at both the Centennial and Arvada locations. As part of the festivities, patrons can get a free beer, meet the new owners, and listen to live music.
“We invite our loyal customers and craft beer enthusiasts alike to join us on this exciting journey,” added Brad Crilley. “Whether you’re a long-time supporter, or new to the Resolute family, we look forward to welcoming you to our brewery and sharing our passion for great beer.”
Now, the new ownership group consists of Brad Crilley, Pyper Lund, and Jacob Wells. The team comes from a variety of
...More info on site
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USA, NJ: Esker Hart Artisan Ales gearing up to open in Bridgewater
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What started as a hobby quickly turned into a passion for long-time Bridgewater native Robert D'Angelo who is gearing up to open his first craft brewery called Esker Hart Artisan Ales, the Patch reported on March 11.
D'Angelo along with his wife Brielle will run the new Hunterdon County Brewery, located at 20 Main St. in High Bridge, focusing on modern and classic beer styles.
They just got their license from the state to officially begin brewing on March 1 and are shooting to open by late April/early May.
D'Angelo was raised in Bridgewater from birth and went through the Bridgewater-Raritan school system.
It wasn't until 2014 that he was introduced to brewing by a friend.
"I was about to turn 21 and thought, 'Why buy beer when I can make it?" said D'Angelo to Patch. "We split a home brew kit and I fell in love with it and decided to run with it."
D'Angelo loved that with brewing he could make whatever he wanted.
"It was a fun science experiment in the beginning and became more of a passion instead of a hobby," said D'Angelo.
After graduating from Rutgers University in 2015, he was accepted into Niagra College Canada where he received a degree in Brewery
...More info on site
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Canada: Feed barley prices increase over last two weeks
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Seasonal trends and rising corn prices have underpinned the feed grain market in Western Canada over the past few weeks, although ample supplies will likely limit the upside going forward, Grainews reported on March 14.
Barley trading into the key livestock feeding area around Lethbridge, Alta. has increased by about C$10 per tonne over the past two weeks to hit levels around C$280 per tonne, according to Jim Beusekom of Market Place Commodities in Lethbridge.
He said the gains were “lockstep” with the U.S. corn market, although cautioned that little had changed on the fundamental side.
“Just logistically on the Prairies, moving grain over the next 60 days will become challenging,” said Beusekom, pointing out that muddy conditions and spring road bans limiting grain movement and causing freight costs to rise were contributing to the nearby strength in the market with expectations that farmers will soon be turning their attention to seeding also providing support.
Looking ahead, Statistics Canada recently forecast a 2.5 per cent decline in barley area in 2024, at 7.1 million acres. However, Beusekom didn’t expect the smaller acreage base would provide much support to prices given the expectations for a large carryout from the 2023/24 marketing year. “We’ll be starting
...More info on site
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USA, CA: 2nd Phase Brewing shuts down in Bakersfield
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A 19th Street, Bakersfield brewery is no more after they decided to shut down, said 2nd Phase Brewing on social media on Thursday, March 7.
Management said in a statement, they thank each patron for their friendship and support over the years.
It's unknown what business will move into the building on 19th Street.
No further information was mentioned on their social media.
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USA, NC: Two popular breweries in Raleigh are closing their doors for good
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Two popular breweries in Raleigh are closing, ABC11 reported on March 10.
After 10 years in the Glenwood South District, Clouds Brewing announced on social media it is closing its Raleigh Taproom at 126 N. West St. They say their last day is April 7.
Clouds Brewing says they are looking for a new location in Raleigh. The Durham location in Brightleaf Square will remain open.
New Anthem Beer at 500 N. West St. also announced it is closing indefinitely. This comes less than a year after expanding to Raleigh.
ABC11 was told it would be replaced by a new bar. The owners of a nearby restaurant called Madre are planning to open the new business later this spring.
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USA, FL: Deadwords Brewing Company getting ready to pour its last beer
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A popular Orlando brewery is getting ready to pour its last beer, FOX 35 Orlando reported on March 11.
Deadwords Brewing Company announced it would close its doors for good on April 27 in a Facebook post earlier this month. The craft brewpub located in the Parramore District of Orlando cited delays, cost overruns and underfunding brought about by the COVID-19 pandemic as the reason for closure.
"Behind the scenes, we were powered by an incredible team and the unwavering support of our investors, families, and friends," Deadwords Brewing wrote on social media. "Thank you. For every pint poured, for every moment shared, thank you. Though we hoped for a different ending, we are proud of the community we built together and the memories we’ve created."
In the brewery's last month and a half of business, it invites its customers to come in and "celebrate the spirit of Deadwords together."
Deadwords said it could close earlier than April 27 if circumstances require, while also holding out for the "slim chance" that there's a different outcome.
"We are exploring narrow, creative paths forward that require a lesser degree of additional investment. Our passion for craft and community remains unwavering. Those interested in
...More info on site
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World: Barley trade forecast for 2023-24 increased to 28.54 mln tonnes
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World barley trade 2023-24 is currently forecast at 28.54 mln tonnes, up from 28.071 in USDA’s February report but lower than 30.376 mln tonnes
...More info on site
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South Africa: Liquor industry shows remarkable 19.4% increase in annual sales
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South Africa's resilient R144bn liquor sector, which weathered the storm of unprecedented global liquor bans during the Covid-19 lockdowns of 2020 and 2021 has
...More info on site
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France: Farm office lowers soft wheat exports, raises barley shipments forecast
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Farm office FranceAgriMer on March 13 lowered its outlook for 2023/24 French soft wheat exports, leading it to make another upward revision to its
...More info on site
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Australia: Farmers should make more money on their crops in 2024/25, analysts say
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Australian farmers should make significantly more money on their crops in 2024/25 than in the previous season thanks to a drop in fertilizer and
...More info on site
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Australia: Malting barley exports down 30% in January
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Australia exported 926,723 tonnes of barley and 116,866t of sorghum in January, according to the latest data from the Australian Bureau of Statistics.
The feed
...More info on site
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France: State of wheat crop declines, winter barley conditions seen at their poorest since 2020
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The state of French soft wheat crops declined slightly last week to remain at their worst in four years, data from farm office FranceAgriMer showed on March 15, as fields remained soggy after a wet winter in the European Union's biggest grain producer.
Some 66% of French soft wheat was rated as being in good or excellent condition by March 11, down from 68% a week earlier, FranceAgriMer said in a cereal report.
That was the lowest rating for the period since 2020, when 63% of soft wheat was rated good/excellent in another season marked by wet weather.
Heavy rain since autumn has disrupted planting and early crop development in France and other parts of western Europe. The wet weather led Strategie Grains analysts this week to cut its forecasts for 2024 soft wheat and barley production in the EU.
FranceAgriMer also estimated that winter barley conditions were at their poorest since 2020, with 68% of crops rated good/excellent, down slightly from 69% the previous week.
Sowing of spring barley picked up after hardly progressing in previous weeks, with 39% of the expected area sown against 28% a week earlier, FranceAgriMer's report showed.
But spring barley sowing remained well behind both a year-earlier level of 99%
...More info on site
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Nigeria: Nigerian Breweries announces yet another price hike
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Nigerian Breweries Plc has announced yet another increment in the price of its products after the last increase in February, Vanguard News reported on March 11.
Recall the company issued a new price review notification to all its customers in the West Zone last month.
In February, its price hike premised on rising production costs and the need to insulate the company against it.
According to the report then, it was the third upward price review in a year.
In a letter dated Monday, February 12, 2024, the price review, effective from Monday, February 19, 2024, is deemed necessary to offset the impact of increased production expenses.
Meanwhile, on Monday, March 11, another press statement dated March 8, 2024, was sent to customers around the West zone and signed by its zonal business manager, Lekan Awosanya, announcing a new price increase.
Per the notice, the latest price review is premised on the need to mitigate the impact of rising input costs.
The statement read, “As earlier informed we will review the prices of some of our SKUs effective Friday 15th March 2024. This review has become necessary because of the continued rising input cost and the need to mitigate the impact.
“All open orders in our system at
...More info on site
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India: Heineken’s United Breweries Limited launches Queenfisher beer in India
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Heineken’s United Breweries Limited (UBL) has launched a new beer in India, named Queenfisher, via its Kingfisher brand, The Drinks Business reported on March 14.
The new lager, which is being positioned as “a celebration of sisterhood amidst International Women’s Day and Women’s History Month, uses the slogan “Queen of Good Times” and will be priced at INR80 per 500ml can.
A marketing campaign created by Heineken’s UBL arm will support the launch of Queenfisher beer to offer “a fresh perspective on the iconic calendar, now reimagined as the galendar” which “captures real-life stories of women”.
The ‘galender’ features photographs taken by Avani Rai and includes a QR code on each page which, upon scanning, shows “the unique moments of sisterhood…as captured in films by the director Kopal Naithani”.
According to a statement released by the company: ”Queenfisher beer is an all-women initiative right from formulating the limited-edition Queenfisher can to it being brewed by women brewers”.
The packaging of Queenfisher “embodies inclusivity, featuring silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign”.
Speaking about the brand variant, a spokesperson for the beer giant additionally stated: “Rooted in the ethos
...More info on site
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Belgium: AB InBev relaunching production of historic Piedboeuf lager
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AB InBev is launching a third pilsner brand in the Belgian market, the historical Piedboeuf Extra Pils, The Brussels Times reported on March 10.
The Piedboeuf family joined the brewing industry in Jupille, in 1887, setting up their own brewery which would later introduce Jupiler in the 1960s.
Piedboeuf Extra Pils only hit the market after the Second World War, about two decades before Jupiler. Jupiler’s renowned success likely accelerated the end of its older counterpart, which disappeared in the 1970s.
"But Piedboeuf remains a strong brand, especially in the Ličge region," an AB InBev spokesperson explained the product’s revival. Despite numerous similar beers in its portfolio, the Belgian subsidiary of the brewing giant believes this resurrection supplements the current beer offering.
Positioned at 4.5% ABV, Extra Pils is at the crossroads of light pilsners like Jupiler Blue (4%) and classic heavyweights of the Belgian market, which stand at 5.2%. "We’re targeting a different audience with Extra Pils," added the spokesperson.
The product may appeal to the segment of the public who never believed in Jupiler Pure Blonde, a "light" pilsner (3.1%), launched in spring 2018, but no longer in production today.
Available in 33 and 50-centilitre cans, Piedboeuf lager will not be available in pubs
...More info on site
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India: United Breweries shares trading lower despite launch of new beer in Karnataka
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Shares of United Breweries Ltd were trading in the red and 1% lower on 11 March despite the launch of a beer brand in Karnataka, Equitypandit reported.
The company announced the launch of Kingfisher Ultra Max draught beer in its premium strong beer category Karnataka after they saw success in Chandigarh and Punjab.
Vikram Bahl, Chief Marketing Officer at United Breweries Limited, said, “The launch of Kingfisher Ultra Max Draught Beer in Karnataka marks a significant milestone in our journey.”
Earlier on 29 February, the company launched its London Pilsner, which is a new standard for pilsner beer in Karnataka that showcases the high quality and rich brewing history behind it. The beer showcases the essence of premium craftsmanship and delivers a distinct flavour profile and captivating senses due to its detailed brewing process.
The beer is priced at Rs 120 for each 650 ml bottle and is readily available at some of the leading outlets across Karnataka.
The beer has been crafted with European hops and is subjected to a week-long ageing process at sub-zero temperature that represents sophisticated and uncompromising quality. Karnataka will be the second market after Maharashtra, where London Pilsner Beer will be available.
At 2:45 pm, the shares of United Breweries
...More info on site
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