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RombBullet Currency rates
RombBullet Brewers equities
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Business history
RombBullet Agenda
RombBullet News articles






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E-Malt.com Newsletter 28a
July 08 - July 10, 2024


Quote of the Week

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Currency Rates


Base Currency: US Dollar
on July 10, 2024
Base Currency: Canadian Dollar
on July 10, 2024
      1 USD = 0.9242 EUR
1 USD = 0.7812 GBP
1 USD = 1.3636 CAD
1 USD = 1.4838 AUD
1 USD = 161.1120 JPY
1 USD = 5.4483 BRL
1 USD = 87.5714 RUB
1 USD = 7.2696 CNY
      1 CAD = 0.7333 USD
1 CAD = 0.5729 GBP
1 CAD = 0.6777 EUR
1 CAD = 1.0880 AUD
1 CAD = 118.1370 JPY
1 CAD = 3.9950 BRL
1 CAD = 64.2126 RUB
1 CAD = 5.3305 CNY

Currency Rates Chart


Equities of the Largest Breweries

Equities of the Largest Breweries

North America News
Hops news USA: Hops market looking down due to surplus on the market and lowered demand ...Click here
Brewery news Mexico: Heineken remains concerned about issue of water and droughts in Mexico ...Click here
Brewery news USA, CT & CA: Athletic Brewing Company closes $50 mln equity financing round with General Atlantic ...Click here
Brewery news USA, CT: Manchester’s Labyrinth Brewing Company closing its doors after six years in business ...Click here
Brewery news USA, TN: Elst Brewing Company announces closure after its five-year anniversary in August ...Click here
Brewery news USA, PA: Mad Princes Brewing to cease operations this summer ...Click here
Brewery news USA, MA: Building 8 Brewing permanently closes operations ...Click here
World News
Brewery news UK: Marston’s to sell its 40% interest in JV to Carlsberg subsidiary ...Click here
Brewery news World: Big brewers expanding into low and no alcohol products but the boom looks relatively small ...Click here
Brewery news World: Diageo eyed as takeover target amid declining sales and sell-offs ...Click here
Brewery news India: Premium beers outgrow overall beer category by nearly three times in FY24 ...Click here
Brewery news Vietnam: Hanoi Nghe Tinh Beer JSC to double its annual production capacity in Ha Tinh province ...Click here
Brewery news Denmark & UK: Carlsberg agrees to buy soft drinks business Britvic ...Click here
Barley news Australia: Malting barley exports down 70% in May ...Click here
Barley news France: Winter barley harvest showing worse than expected yields ...Click here
Brewery news Ireland: Heineken to take on the rights to distribute Molson Coors’ beer brands in Ireland ...Click here
Whisky news Russia: Russia raising import taxes on Scotch whisky, other spirits from ‘unfriendly’ countries ...Click here
Barley news Ukraine, EU & Russia: Ukraine’s barley prices up on strong export demand and low yields in the EU and Russia ...Click here
Brewery news Thailand: Government could lift 52-year-old ban on afternoon alcohol sales ...Click here
Brewery news Panama: Beer, other alcohol prices to increase in July ...Click here
Brewery news Uruguay: Minas brewery to reopen after a two months closure ...Click here
Brewery news Cambodia: Zero-alcohol Heineken 0.0 set to hit Cambodia’s shelves on July 22 ...Click here
Graph of the Week


Table of the Week

EU Barley Crop 2018 - 2024f


Table of the week.

Prices Evolution

Prices evolution

Barley Prices



Theoretical Malt Prices



These Days in Business History


08 July
1497 - Portuguese navigator Vasco da Gama sets sail from Lisbon in search of a sea route to India
1796 - U.S. State Department issues 1st American passport
1870 - Congress authorizes registration of trademarks

09 July
1815 - 1st natural gas well in U.S. is discovered
1875 - The Bombay Stock Exchange is founded in Bombay (now Mumbai), India
1953 - 1st helicopter passenger service, New York City
1957 - Announcement of discovery of atomic element 102 - nobelium

10 July
1933 - 1st police radio system operated, Eastchester Township, New York
1949 - 1st practical rectangular TV tube announced-Toledo, OH
1958 - 1st parking meter installed in England (625 installed)
2000 - EADS, the world's second-largest aerospace group is formed by the merger of Aerospatiale-Matra, DASA, and CASA


Agenda

August 2024:
08 - 10: VIETFOOD & BEVERAGE - VIETNAM 2024 (Saigon Exhibitions and Conventions Center, 799 Nguyen Van Linh Street, District 7, HoChiMinh City, Vietnam)
17 - 20: World Brewing Congress 2024 (Minneapolis, Minnesota)
23 - 24: Beervana 2024 (Wellington, New Zealand)

September 2024:
02 - 04: 14th Iberoamerican VLB Symposium Brewing & Filling Technology (IBS) (Ciudad de Mexico (CDMX), Mexico)
12 - 14: Stockholm Beer & Whisky Festival 2024 (Stockholm, Sweden)
14 - 15: Bruges Beer Festival 2024 (Bruges, Belgium)
21 - 06 October: Oktoberfest 2024 (Munich, Germany)
28 - 30: Whisky Live Paris 2024 (Paris, France)

October 2024:
03 - 04: Brew Asia 2024 (Suntec Convention & Exhibition Centre, Singapore)
23 - 25: Drink Technology India 2024 (Bombay Exhibition Centre, Mumbai, India)
28 - 31: China Brew 2024 China Beverage 2024 (Shanghai, China)

November 2024:
22 - 22: Drink Japan 2024 (Makuhari Messe, Japan)
26 - 28: Brau Beviale 2024 (Nuremberg, Germany)

February 2025:
06 - 07: Glug Swiss 2025 (Alte Reithalle, Aarau, Switzerland)
07 - 10: HoReCa 2025 (Athens, Greece)
16 - 18: BBTech Expo 2025 (Rimini, Italy)
21 - 23: Finest Spirits 2025 (Munich, Germany)

March 2025:
03 - 07: IBD Asia Pacific Convention 2025 (Hobart, Tasmania)
12 - 15: Festival Brasileiro da Cerveja 2025 (Blumenau, Brazil)
19 - 20: BeerX 2025 (Liverpool, UK)

April 2025:
06 - 09: 15th International Trends in Brewing 'Beer & Society' 2025 (Leuven, Belgium)
10 - 12: KIBEX 2025 (Seoul, South Korea)

More events are available on site e-malt.com

News Articles


Hops newsUSA: Hops market looking down due to surplus on the market and lowered demand
Due to a surplus of hops and lowered demand, a once-strong local market for the crop is looking down, KIMA reported on July 9.

"This ...More info on site


Brewery news Mexico: Heineken remains concerned about issue of water and droughts in Mexico
Heineken México, the second largest brewing operating in the country, stated that it was concerned about the issue of water and droughts that Mexico has faced in recent years and that has worsened in the first half of 2024, FreshlyBottled.com reported on July 2.

The company says that it is working to continue with efficiencies in water consumption in its plants in Mexico, where it will soon add a new complex in Yucatán.

"Not only the beer industry, but everyone in the country is dismayed by this issue of the prolonged drought that we have been experiencing in the last five years in the country," said Claudia de la Vega, vice president of corporate affairs at Heineken Mexico.

According to data provided by the Heineken Mexico company, the country registers an efficiency in water consumption of 2.4 liters per liter of beer on average, although the Meoqui plant reports an average consumption of 1.7 or 1.8 liters per liter of beer, but in the new brewery, which will be in Yucatán, this percentage will be improved even more.


Brewery news USA, CT & CA: Athletic Brewing Company closes $50 mln equity financing round with General Atlantic
Athletic Brewing Company announced on July 9 it closed a $50 million equity financing round led by private equity firm General Atlantic, with participation from other investors. As part of the transaction, General Atlantic assumed a seat on Athletic’s board of managers, VinePair reported.

According to a press release, the company plans to use the funding to drive long-term growth. This includes renovating the recently purchased Ballast Point brewing facility in San Diego and expanding distribution to new international markets. Athletic is America’s fastest-growing non-alcoholic beer brand with over 19 percent of the category’s total market share, and according to NielsenIQ, is currently driving 32 percent of the category’s growth.

“We’re thrilled to welcome General Atlantic as a key growth partner at a time when we’re significantly expanding our West Coast capacity to meet increasing demand for Athletic beer,” said Bill Shufelt, Athletic’s co-founder and CEO, in the release. “We’re at the start of a long-term trend, and we couldn’t be more excited to have General Atlantic by our side as Athletic begins its next phase of growth.”

To date, the brewing company has raised approximately $225 million through angel, Series A, Series B, and Series C rounds of funding. As Shufelt explained ...More info on site


Brewery news USA, CT: Manchester’s Labyrinth Brewing Company closing its doors after six years in business
A brew pub in Manchester is closing its doors later this month after six years in business, Patch.com reported on July 9.

The owners of Labyrinth Brewing Company made the announcement on social media late Tuesday morning.

The final day is scheduled for July 21. The brew pub is located at 148 Forest St., tucked into the Cheney Historic District in an old factory building.

"We had a hell of a run over the last six years, but we've reached the end of this journey ... There are many factors but no single reason that lead up to this choice and the short version is — the numbers don’t work," the owners said. "This was not a decision we made lightly but it is one we have made nevertheless."

They continued, "Special thanks to our amazing staff who have worked tirelessly to create such a great vibe here. They are the reason we made it this far and it has been an honor working with them. We'd like to take this opportunity to thank all of you wonderful humans who stepped foot into our taproom, reached for our beer at your local liquor store, or ordered a pint of Labyrinth at your favorite bar. ...More info on site


Brewery news USA, TN: Elst Brewing Company announces closure after its five-year anniversary in August
Elst Brewing Company, just west of the Oakwood neighborhood in North Knoxville, will close almost immediately after celebrating its five-year anniversary in August, Knox News reported on July 9.

The future of the brewery is up in the air amid mixed messaging about whether the building, brand or both will have new ownership. Here is what is known at the moment:

• On July 6, the brewery and taproom announced new ownership on Instagram. • Elst will continue to operate its taproom until Aug. 5. • Elst is planning several events leading up to the transition, including a five-year anniversary party Aug. 3 and 4.

"After five wonderful years of serving this incredible community, we have decided to sell our building and transition to new ownership," the post reads.

It's unclear whether the owners of the brewery − founded by Shane Todd, Chris Hall, Dan Leonard and Chris Sexton − will be involved in the new concept or whether Elst will continue to exist elsewhere.

If Elst were to continue, we don't know whether the "transition to new ownership" also applies to the brand. A section of the post refers to the new owners as "our new hosts."

Knox News contacted one of the Elst owners, who said he will soon ...More info on site


Brewery news USA, PA: Mad Princes Brewing to cease operations this summer
An eastern Pennsylvania brewery is closing this summer, PennLive.com reported on July 10.

“Friends, it is with a sad and heavy heart that we must make an announcement that has recently become all too common in the craft brewing industry: After over 8 1/2 years, Mad Princes Brewing will be ceasing operations,” it posted on Facebook.

Owners Jim and Kurt Ludwig said the Doylestown, Bucks County brewery will likely close by the end of July or early August.

“It depends on how long the beer holds out and other factors,” they said.

They didn’t share a reason for the closing, but referenced the pandemic’s impact on business: “To paraphrase the great Stoic Philosopher, John ‘no IPAs’ Rambo - ‘Mad Princes got themselves killed in COVID, and they didn’t even know it...’”

The owners said they will miss being a part of the Bucks County brewing community, participating in local beer festivals and events and being part of the Bucks County Ale Trail.

“But most of all, you, our customers. Without you, we would not have been able to share this hectic and rewarding journey together,” they said.

Mad Princes brews various beer styles including pale ales, stouts and Kolsch to lesser-known Eisbier and Berliner Weisse.

As a goodbye, ...More info on site


Brewery news USA, MA: Building 8 Brewing permanently closes operations
Building 8 Brewing, one of the area’s premier craft breweries, has permanently ceased operations after almost a decade in business, the owners announced in a Facebook post this week, the Daily Hampshire Gazette reported.

The post stated that the brewery, co-owned by Meghan and O’Brian Tomalin, would be packaging its last batch next week and would make final sales of draft pours and canned beers next weekend, July 19 and 20.

The online post gave no details on the reason for the closing, but noted that it “hits hard.”

It also stated that the brewery would “be offered as a turn key opportunity.”

O’Brian Tomalin, who formerly owned Northampton’s Sierra Grill restaurant, did not respond to messages requesting further information this week. The brewery on Riverside Drive in Florence was closed.

Known originally for The IPA, a West Coast India pale ale, Building 8, sometimes written BLDG8, launched to considerable acclaim in September 2015, being the only brewery in Massachusetts to make Beer Advocate’s “Class of 2015” best new breweries list.

With head brewer Mike Yates, it soon doubled its production from 15 to 30 barrels of fresh craft beer a week, selling out in stores from Greenfield to Springfield and Amherst.

Gradually, it gained more ...More info on site


Brewery newsUK: Marston’s to sell its 40% interest in JV to Carlsberg subsidiary
Marston's said it signed an agreement to sell its 40% interest in its brewer joint-venture Carlsberg Marston's to a subsidiary of Carlsberg for 206 ...More info on site


Brewery newsWorld: Big brewers expanding into low and no alcohol products but the boom looks relatively small
Big brewers are talking a good game on zero-alcohol beer. Carlsberg, Heineken, Anheuser-Busch InBev, Molson Coors, and Japan’s Asahi are expanding into low and ...More info on site


Brewery newsWorld: Diageo eyed as takeover target amid declining sales and sell-offs
Following a year of declining sales and sell-offs, British alcohol giant Diageo is being eyed by investors for a takeover that could radically shake ...More info on site


Brewery newsIndia: Premium beers outgrow overall beer category by nearly three times in FY24
Premium beers outgrew the overall beer category by nearly three times in FY24, companies' reports and excise data showed. According to available data, premium ...More info on site


Brewery news Vietnam: Hanoi Nghe Tinh Beer JSC to double its annual production capacity in Ha Tinh province
Hanoi Nghe Tinh Beer JSC, a domestic brewer based in Vietnam’s central province of Ha Tinh, plans to invest VND281 billion ($11 million) to double its annual capacity to 100 million litres, The Investor reported on July 6.

The first phase of the firm's facility, operational since mid-2022, has an annual capacity of 50 million liters and an investment of VND1,230 billion ($48.4 million).

The second phase will involve purchasing and installing equipment from the third quarter of 2024, towards operation from end-May 2025.

With the expansion, the brewery’s output will include 40 million liters of canned beer, 50 million liters of bottled beer, and 10 million liters of keg beer.

Hanoi Nghe Tinh Beer JSC, under Ha Tinh-based multi-sector business Hoanh Son Group JSC, said the move aims to meet growing local demand, while Habeco and Sabeco, the two major Vietnamese brewers, have reached their full capacity in the province.

Vietnam's beer market is seeing mixed developments. In June, Heineken Vietnam Brewery Limited Company, or Heineken Vietnam, suspended operations at its factory in the central province of Quang Nam, citing multiple challenges in the local market.

Also in June, Vietnam’s National Assembly passed the Law on Road Traffic Safety and Order with 79.84% of the ...More info on site


Brewery news Denmark & UK: Carlsberg agrees to buy soft drinks business Britvic
Carlsberg has reached an agreement on the terms of a recommended cash offer to acquire soft drinks business Britvic, The Morning Advertiser reported on July 8.

Following two previously rejected bids, the Britvic board accepted an improved offer from Carlsberg.

The Danish brewer said the acquisition represented a “highly attractive opportunities”, supporting its growth ambitions.

Britvic’s board has unanimously recommended shareholders vote in favour of the deal at an upcoming general meeting.

Carlsberg intends to create a single integrated beverage company in the UK, which will be named Carlsberg Britvic.

The acquisition is expected to enhance Carlsberg’s top and bottom line growth in western Europe and significantly increase the level of cash flow generated in the region.

Carlsberg Group CEO Jacob Aarup-Anderson said: “With this transaction, we are combining Britvic’s high-quality soft drinks portfolio with Carlsberg’s strong beer portfolio and route-to-market capabilities, creating an enhanced portfolio across the UK and other markets in western Europe.

“The proposed transaction is attractive for shareholders of Carlsberg, supporting our growth ambitions, being immediately earnings accretive and value-accretive in year three. We are excited about expanding our global partnership with PepsiCo and believe that the longer-term opportunities will be very beneficial for both companies.

“We are pleased the Britvic Board is unanimously ...More info on site


Barley news Australia: Malting barley exports down 70% in May
Australia exported 329,759t of barley and 323,962t of sorghum in April, according to the latest data from the Australian Bureau of Statistics.

Feed barley exports totalled 217,183t, down 32 percent from 317,786t shipped in April.

China on 128,070t was the major destination for April-shipped feed barley, followed by Japan on 52,983t and Peru on 18,012t.

Malting barley exports totalled 112,576t, down 70pc from the April total of 378,302t.

China on 90,780t was the largest customer for malting exports, followed by South Korea on 13,623t and Singapore on 3262t.

On sorghum, the availability of new-crop was reflected in the May export total of 323,962t, up 146pc from the 131,810t shipped in April.

Flexi Grain pool manager Sam Roache said the drop in May barley export volumes from April was in line with expectations as Australia draws down to record low stocks.

“The ABS figures suggest a pronounced drop in malting versus feed exports, but there is very little to take from this data as some malting cargo is very likely mislabelled as feed, and the majority of Australian feed shipments are being sold as FAQ malting spec to China,” Mr Roache said.

“Chinese percentage of shipments continued to hang lower than wider expectations, indicating our good relative value versus ...More info on site


Barley news France: Winter barley harvest showing worse than expected yields
The ongoing winter barley harvest in France, the European Union's largest grain grower, is showing worse than expected yields after poor weather hurt crops, raising additional concerns for the upcoming wheat crop, Market Screener reported on July 8.

Wet weather and soggy fields in France since the autumn delayed plantings, hurt plant development and increased crop disease, prompting observers to regularly cut their grain crop estimates.

The French farm ministry, which is due to update its forecasts on Tuesday, July 9, last month put the winter barley crop at 8.6 million tonnes, down 11% on the previous year. This was due to a fall both in area and in yield, with the latter projected at 6.73 metric tons per hectare (t/ha).

But the winter barley harvest now at about 50% of the expected area in France, has shown yields well below that level, farmers and analysts said.

French consultancy Agritel expects winter barley yields at levels between the poor harvests of 2016 and 2020 when they stood at 5.57 t/ha and 5.46 t/ha respectively. This would put the crop at around 7 million tons, down about 27% from 9.66 million in 2023.

"As the harvest advances people are progressively cutting their forecasts," said Arthur Portier, ...More info on site


Brewery news Ireland: Heineken to take on the rights to distribute Molson Coors’ beer brands in Ireland
Heineken Ireland has agreed to take on the Irish rights to distribute Molson Coors’ beer brands, further strengthening its position in the industry, Irish Independent reported on July 7.

The move by Heineken comes as activity around distribution rights and speculation over acquisitions heat up in the drinks market across Ireland and the UK.

Recently, Engine Capital, an investor in Bulmers cider maker C&C Group, called for a sale of the business, while Carlsberg made a bid to buy MiWadi producer Britvic. San Miguel also switched its UK distributor from Carlsberg to ABInBev-owned Budweiser Brewing Group.

Before the deal to take on the distribution of Molson Coors’ brands, Heineken Ireland already had the rights to one of the Canadian-American group’s most well-known brands, Coors Light. That partnership between the two was part of a separate agreement that had already been extended.

The Sunday Independent understands Heineken taking over distribution of the other Molson Coors brands in the Irish market will have to be cleared by the Competition and Consumer Protection Commission.

Spokespeople for Heineken and Molson Coors confirmed the agreement.

“Heineken Ireland and Molson Coors Beverage Company have entered into an agreement which would see the appointment of Heineken Ireland as the licensed distributor for the ...More info on site


Whisky news Russia: Russia raising import taxes on Scotch whisky, other spirits from ‘unfriendly’ countries
Russia is raising import taxes on Scotch whisky as well as other spirits from countries that it deems ‘unfriendly’, The Drinks Business reported on July 4.

The news in The Times claims that the Kremlin is due to double its import taxes on spirits, including those from the UK, as early as August.

It is making the move due to sanctions against the state by Western countries, and although it hasn’t been officially confirmed, the move would still hit sales of Scotch whisky hard.

Despite the war in Ukraine, whisky is still being exported to Russia from Scottish ports. Last year, Scotch whisky to the value of almost £100m was exported, including through Latvia.

Despite being one of the EU’s smallest states, with a population of 2 million, Baltic country Latvia, alongside Lithuania, has become one of the biggest suppliers of whisky into Russia.

According to The Times, the tariff rises are a way to “counter foreign sanctions” and also to raise money for the state, with rates set at 20% of the value of spirits, at a minimum of €3 a litre.

“These measures will be felt by the foreign companies while stimulating domestic production”, a spokesperson told Russian media.

A spokeswoman for the Scotch Whisky ...More info on site


Barley news Ukraine, EU & Russia: Ukraine’s barley prices up on strong export demand and low yields in the EU and Russia
The first data on barley harvesting in the EU and Russia indicate lower average yields than last year. In Ukraine, barley yields are still higher than last year, but in some regions where there was a shortage of rainfall, barley has a low nature and yield, UkrAgroConsult reported on July 9.

In France, winter barley has been harvested on 50% of the area, but the yield is much lower than the 6.73 t/ha forecasted by the Ministry of Agriculture. Agritel analysts forecast winter barley yields in the range of 5.46-5.57 t/ha, and the total harvest at 7 million tons, which is 27% lower than last year.

As of July 3, Russia harvested 2.79 mln tonnes of barley from 672.1 thousand hectares or 8.6% of the area, with the average yield of 4.15 t/ha, down 5.5% from last year. As the harvest progressed from south to north, the average yield per week decreased by 23%. Reduced planted areas and barley yields in Russia will reduce exports and increase demand for Ukrainian barley.

As of July 5, Ukraine harvested 1.56 mln tonnes of barley with the average yield of 3.87 t/ha from 402.7 thousand hectares or 32% of the area, while last year at this ...More info on site


Brewery news Thailand: Government could lift 52-year-old ban on afternoon alcohol sales
According to a statement on the Royal Thai Government website, Thailand’s prime minister, Srettha Thavisin, is contemplating lifting the 52-year-old ban on afternoon alcohol sales to help ease the country’s struggling tourism sector, the Asia Brewers Network reported on July 5.

“PM Srettha is pleased to consider proposals from restaurant operators to change laws that ban sales of alcoholic beverages from 2pm-5pm,” according to the statement.

With the extended heatwave in the earlier part of 2024 sending temperatures soaring to 38 degrees Celsius and higher, such a move would have provided welcome relief to many thirsty tourists in the country, as well as helping bars, hotels and eateries with much needed custom.

Thailand’s Restaurant Business Club submitted a letter to the prime minister on July 2 asking for urgent relief measures to alleviate rising costs and a moribund economy, and recommended an end to the afternoon alcohol sales ban. “We have to look at the overall picture on this,” responded Srettha in the statement. “Costs are rising, but the government is also promoting tourism, which will help boost restaurant operators’ income.”

The three-hour ban on alcohol sales has been in force since 1972 when Thailand became one of the world’s most popular leisure destinations. ...More info on site


Brewery news Panama: Beer, other alcohol prices to increase in July
Some companies that produce beer and other alcoholic beverages in Panama have notified merchants that in the month of July there will be an increase in the prices of these products as a result of the increase in the Selective Consumption Tax (ISC) on these products, FreshlyBottled.com reported on July 2.

Analysts predict that the increase in prices will affect sales of alcoholic beverages in stores, bars and restaurants. This could decrease the purchasing power of consumers and negatively affect entertainment and tourism activity.

The statement from Cervecería Nacional that informs its customers about this change, explains that the measure responds to the new tax legislation, which will directly impact the production and distribution costs of beverages.

However, beer saw a 2.6 percent increase in consumer prices in April. According to data from the Ministry of Economy, the alcoholic beverages sector already contributes significantly to the country's economy, generating 1.4 percent of the gross domestic product (GDP).


Brewery news Uruguay: Minas brewery to reopen after a two months closure
Representatives of Uruguay’s Ministry of Labor, the Fábricas Nacionales de Cerveza (FNC) company and the union managed to sign a preliminary agreement that allows the reopening of the Minas brewing plant starting in August, FreshlyBottled.com reported on July 3.

In recent days, the government had outlined a proposal that was accepted by the company and workers.

Almost two months have passed since the company announced the closure of the Minas plant, which had been slowed down by a maintenance stoppage since May.

With the new plan proposed by the government, 60 percent of the workforce will resume activity when the plant reopens in the coming months.


Brewery news Cambodia: Zero-alcohol Heineken 0.0 set to hit Cambodia’s shelves on July 22
The first zero-alcohol beer introduced by Heineken Cambodia – Heineken 0.0 – is set to hit shelves on July 22, offering consumers the opportunity to enjoy a refreshing beer at any time of the day, Phnom Penh Post reported on July 8.

The launch aligns with the company’s commitment to responsible consumption and marks its 30th anniversary in Cambodia.

The beer aims to provide a versatile beverage option for those who want to drink responsibly, particularly drivers, or for non-drinkers who wish to socialise without compromising on taste.

The new product is a noteworthy addition to the local market, reflecting a growing trend towards moderation and mindful drinking.

Heineken Cambodia corporate affairs director Anne De Graaf emphasised the importance of innovation and responsible consumption.

“We are committed to both creating quality beers and advocating for responsible drinking,” she said.

“Heineken 0.0 provides a choice that supports moderate consumption or no alcohol consumption at all, promoting a culture of balance,” she added.

De Graaf highlighted that the beer is crafted with natural ingredients, including water, barley malt, hops extract and Heineken A-Yeast.

The alcohol is gently removed through vacuum distillation, and the brew is blended with natural flavours to achieve a balanced taste with refreshing fruity ...More info on site


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