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E-Malt.com Newsletter 11b
March 13 - March 16, 2025
Quote of the Week
Fortune favors the prepared mind.
Louis Pasteur
Currency Rates
Base Currency: US Dollar
on March 14, 2025 |
Base Currency: Canadian Dollar
on March 14, 2025 |
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1 USD = 0.9201 EUR
1 USD = 0.7720 GBP
1 USD = 1.4399 CAD
1 USD = 1.5883 AUD
1 USD = 147.9190 JPY
1 USD = 5.8021 BRL
1 USD = 86.5832 RUB
1 USD = 7.2389 CNY
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1 CAD = 0.6944 USD
1 CAD = 0.5361 GBP
1 CAD = 0.6389 EUR
1 CAD = 1.1029 AUD
1 CAD = 102.7140 JPY
1 CAD = 4.0289 BRL
1 CAD = 60.1230 RUB
1 CAD = 5.0266 CNY
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Currency Rates Chart
Equities of the Largest Breweries
Canada: Barley crop numbers unchanged for both crop 2024 and 2025
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Canada: Tariff uncertainty continues to curtail feed barley demand
...Click here
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Canada, AB: Alberta brewers concerned by impact of tariff war on alumium beer cans
...Click here
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Canada, AB: Alberta at odds with its biggest craft brewery Big Rock
...Click here
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USA, NY: Big Ditch Brewing’s new Lockport location now open to the public
...Click here
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USA, TX: Bearded Fox Brewing Co. announces final closure
...Click here
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USA, VA: Old Ox Brewery in Ashburn closing after more than a decade
...Click here
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EU: Malt shipments still falling short of 2022/23 but larger than in 2023/24 and 2021/22
...Click here
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Australia: Barley crop forecast increase not having negative impact on prices
...Click here
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Argentina: No changes to malting and feed barley prices in Argentina
...Click here
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Ireland: Irish barley farmers frustrated over pricing and contract reductions
...Click here
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Asia Pacific: AB InBev denies reports on Asia Pacific jobs cull
...Click here
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France: Spring barley sowing 92% complete as of March 10
...Click here
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Romania: Molson Coors’ subsidiary launches Madrí Excepcional in Romania
...Click here
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Uganda: Nile Breweries reintroduces Chairman’s Extra Strong beer in Uganda
...Click here
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Graph of the Week
Table of the Week
US Beer Sales, Import, and Export 2013 - 2024
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
13 March
1974 - Charles de Gaulle Airport opens near Paris France
1979 - European Monetary System is established, ECU created
1986 - Microsoft Corp. goes public at an initial offering price of $21 a share, raising $61 million just one day after Oracle Corp.'s own IPO. Microsoft closes the day at $28.
2008 - Gold prices on the New York Mercantile Exchange hit $1,000 per ounce for the first time
14 March
1634 - Academie Francaise opens
1821 - On one of the quietest days in Wall Street history, the market is open, but not a single share of stock changes hands
1950 - General Motors reports net earnings of $656,434,232 (record)
15 March
1817 - The New York Stock Exchange officially prohibits the "fictitious sales," or wash sales, that had enabled speculators to manipulate individual stocks without even owning them
1827 - University of Toronto is chartered
1892 - 1st escalator patented by inventor Jesse W. Reno (New York City)
1906 - Rolls-Royce Limited is incorporated
1933 - Polythene discovered by Reginald Gibson and Eric William Fawcett
1935 - Percy Shaw founded his company Reflecting Roadstuds Limited to make cat's eyes
1985 - The first Internet domain name is registered
16 March
1915 - United States Trade Commission organizes
1933 - President Franklin D. Roosevelt takes the U.S. off the gold standard, removing the yellow metal from coinage and circulation, even banning it as a collectible
1987 - IBM releases PC-DOS version 3.3
2014 - Crimea votes in a controversial referendum to secede from Ukraine to join Russia
Agenda
March 2025:
12 - 15: Festival Brasileiro da Cerveja 2025 (Blumenau, Brazil)
19 - 20: BeerX 2025 (Liverpool, UK)
21 - 23: St Malo Craft Beer Expo 2025 (St Malo, France)
25 - 27: Expo Antad & Alimentaria Mexico 2025 (Expo Guadalajara, Jalisco, Mexico)
25 - 27: 109th International Brewing & Engineering Congress 2025 (Kulmbach, Germany)
April 2025:
03 - 05: Warsaw Beer Festival 2025 (Warsaw, Poland)
06 - 09: 15th International Trends in Brewing 'Beer & Society' 2025 (Leuven, Belgium)
06 - 08: Planete Biere 2025 (Paris, France)
10 - 12: KIBEX 2025 (Seoul, South Korea)
11 - 12: InnBrew 2025 (Barcelona, Spain)
11 - 13: Barcelona Beer Festival 2025 (Barcelona, Spain)
15 - 17: Craft Beer China 2025 (Shanghai, China)
28 - 30: 27th Annual International Beer Strategies 2025 (Prague, the Czech Republic)
28 - 01 May: Craft Brewers Conference & BrewExpo America 2025 (Indianapolis, USA)
May 2025:
01 - 01: World Beer Cup 2025 (Indiana Convention Center, Indianapolis, IN, USA)
06 - 06: The Melbourne Royal Australian International Beer Awards 2025 (Melbourne, Australia)
08 - 11: Wiener Bierfest 2025 (Vienna, Austria)
12 - 13: European Malt Supply Summit 2025 (Paris, France)
13 - 15: International Beer Strategies Conference 2025 (Prague, the Czech Republic)
16 - 18: Cerveza Mexico Expo 2025 (Expo Guadalajara, Jalisco, Mexico)
16 - 17: Copenhagen Beer Festival 2025 (Copenhagen, Denmark)
18 - 20: EBC Symposium 2025 (Budapest, Hungary)
26 - 01 June: Budapest Beer Week 2025 (Budapest, Hungary)
June 2025:
10 - 11: IGC Grains Conference 2025 (116 Pall Mall, London, UK)
13 - 14: Tallinn Craft Beer Weekend 2025 (Tallinn, Estonia)
16 - 18: VLB Africa Brewing Conference 2025 (Maputo, Mosambique)
20 - 22: Mondial de la Biere 2025 (Montreal, Canada)
July 2025:
03 - 04: The CIBD Sustainability in Brewing Conference 2025 (Nottingham, UK)
18 - 19: London Craft Beer Festival 2025 (London, UK)
August 2025:
05 - 09: Great British Beer Festival 2025 (Birmingham, UK)
07 - 09: VIETFOOD & BEVERAGE - PROPACK VIETNAM 2025 (Saigon Exhibitions and Conventions Center, 799 Nguyen Van Linh Street, District 7, HoChiMinh City, Vietnam)
13 - 15: Brewing Summit 2025 (Palm Desert, CA, USA)
22 - 23: Beervana 2025 (Wellington, New Zealand)
September 2025:
04 - 06: Stockholm Beer & Whisky Festival 2025 (Stockholm, Sweden)
13 - 14: Bruges Beer Festival 2025 (Bruges, Belgium)
15 - 19: Drinktec 2025 (Munich, Germany)
20 - 05 October: Oktoberfest 2025 (Munich, Germany)
27 - 29: Whisky Live Paris 2025 (Paris, France)
October 2025:
09 - 11: The Great American Beer Festival 2025 (Denver, USA)
16 - 17: Brew Asia 2025 (Bangkok, Thailand)
November 2025:
04 - 06: Brussels Beer Challenge 2025 (Belgium)
10 - 12: 15th Iberoamerican VLB Symposium Brewing & Filling Technology (Parana, Brasil)
13 - 15: Drink Technology India 2025 (Bombay Exhibition Centre, Mumbai, India)
December 2025:
03 - 05: Drink Japan 2025 (Makuhari Messe, Japan)
News Articles
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Canada: Barley crop numbers unchanged for both crop 2024 and 2025
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RMI Analytics’ Canada latest barley production numbers are unchanged for both crop’24 remaining at 8.1 mln tonnes and crop’25 at 8.8 mln tonnes.
The
...More info on site
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Canada: Tariff uncertainty continues to curtail feed barley demand
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Ongoing tariff uncertainty continues to curtail demand in the feed sector across the Canadian Prairies, said broker Evan Peterson of JGL Commodities in Saskatoon.
“No one really knows what to do right now. We’re waiting for this next round of tariffs that might come in place, and we don’t have a lot of clarity on what’s really happening,” Peterson commented.
“It’s wait and see to be honest. Cattle numbers are low in the feedlots right now. Demand (for feed) is the lowest we’ve seen in some time,” he continued.
Peterson said feed barley prices have softened a little lately because of the uncertainty, with bids down C$5 to C$10 per tonne at C$295 to C$300/tonne delivered to Lethbridge. Meanwhile, feed wheat bids are C$5 to C$10 more than barley with almost no activity and there’s been very little U.S. corn being imported into the Prairies.
“The only thing that could make this market a little stronger is weather in the spring and summer, and that’s a ways away,” he stated.
Prairie Ag Hotwire reported Western Canadian feed barley prices were almost unchanged. For the week ended March 12, prices in Saskatchewan held at C$5.25 to C$5.60 per bushel delivered and those in Alberta remained at
...More info on site
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Canada, AB: Alberta brewers concerned by impact of tariff war on alumium beer cans
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As the Canada-U.S. trade war continues to dominate headlines, Alberta's beer industry is paying close attention to how this is impacting the price of metal cans, Yahoo News Canada reported on March 13.
U.S. President Donald Trump imposed a 25 per cent tariff on Canadian metal products entering the United States on Wednesday, and the Canadian government hit back with almost $30 billion worth of retaliatory tariffs that came into effect on Thursday.
Microbreweries in and around Calgary sell their products in tall, short or skinny cans, all made of aluminum. So for Calgary beer makers, the trade war means re-examining how they get cans of beer in the hands of thirsty consumers.
"Breweries all over the place are working hard to just keep their costs in line," said Chris Carroll, co-founder of Ol' Beautiful Brewing.
In 2017, the brewery started producing take-home cans of beer in its Inglewood taproom. Recently, the business expanded its sale of retail and wholesale products into a larger, off-site production facility.
Last year alone, Ol' Beautiful sold a million cans of beer, Carroll says.
The brewery uses short, 355-millilitre cans, which are manufactured in Calgary. Yet even the aluminum in locally made cans crosses the Canada-U.S. border at some point
...More info on site
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Canada, AB: Alberta at odds with its biggest craft brewery Big Rock
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A standoff is brewing between Alberta’s government and the province’s biggest and oldest craft brewery, Global News reported on March 14.
Calgary-based Big Rock Brewery, founded in 1985, is facing a sudden 22 per cent increase to the fees it pays the province after a new rate was introduced last month — a rate that largely has no impact on any other brewery.
Brad Goddard, vice president of business development and government relations for Big Rock, says the hike means the Calgary-based company will hand over C$1.4 million in additional taxes annually.
“The province where we have built our business, overnight — literally with eight hours’ notice — increased their tax 22 per cent and decreased our capacity to grow by 55 per cent,” said Goddard.
The agency tasked with regulating alcohol — Alberta Gaming Liquor and Cannabis — takes in fees from companies for every litre of alcohol they make. The more a company produces, the higher the fee.
AGLC introduced its new rates on Feb. 28, just one day after the Alberta government tabled its budget.
Service Alberta Minister Dale Nally, who oversees AGLC, says “99 per cent” of Alberta’s small brewers will pay the same rate as before — C$0.10 per litre —
...More info on site
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USA, NY: Big Ditch Brewing’s new Lockport location now open to the public
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Big Ditch Brewing Company's new taproom and brewery, located in the Historic Post Office building at One East Avenue in Lockport, is now open to the public, Spectrum News reported on March 13.
The taproom features seating for 250 and multiple bars across two levels, an outdoor covered patio and private event space. The venue also features a small brewery, which will create special limited edition beers exclusively available at the location.
"We’re thrilled to bring Big Ditch to the city of Lockport and Niagara County," said Matt Kahn, president and co-founder of Big Ditch. "This city has a rich history, a strong sense of community, and a growing demand for great beer and food. Discussions held early last year with local officials convinced us that the stars were aligned for Big Ditch to establish a venue in Lockport. As Big Ditch is named for the Erie Canal, the location and timing of the opening of the tap room and brewery coincides nicely with its Bicentennial anniversary."
In addition to Big Ditch's craft beers, including its flagship Hayburner IPA and several beers only available at the location, such as Hoodledasher New England IPA and The Escarpment Pilsner, the new location offers a full
...More info on site
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USA, TX: Bearded Fox Brewing Co. announces final closure
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After years of a push-and-pull battle to remain open, a Tomball brewery is calling it quits. Bearded Fox Brewing Co. announced it would finally close despite previous vows to re-open on social media, Chron reported on March 14.
Thursday, owner Joshua Govea took to Instagram to break the bad news to fans of the 11729 Spring Cypress Rd. brewery "It comes with great disappointment to announce that we will not be re-opening at the old location or any time soon," Govea wrote. He did say there were plans to rebuild the brewery in the future.
Bearded Fox began as a home brew project, then grew into a craft micro-brewery. According to the Houston Beer Guide blog, the brewery opened its brick-and-mortar location in February 2017. Five years later, the brewery announced it would be closing on April 10, calling the decision "difficult" but "necessary".
But in a last-minute save, investor Arif Manji purchased Bearded Fox the day before it was supposed to close. According to the brewery, Manji was inspired to invest after seeing comments from disappointed fans.
In June 2024, Bearded Fox announced it would be temporarily closing due to maintenance. The brewery later said it would be moving from its Spring
...More info on site
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USA, VA: Old Ox Brewery in Ashburn closing after more than a decade
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The Old Ox Brewery in Ashburn, Virginia, is closing after more than a decade, WTOP reported on March 14.
Family-owned Old Ox has been brewing dozens of beers at its 30-barrel brewery and tap room since 2014. Its beers are also on tap at bars and restaurants throughout the D.C.-area.
The Auburn location has hosted hundreds of live events over the years.
The last day for that location will be April 5.
In a social media posting, the owners said Graham and Mary Ann Burns plan to retire, and Chris and Kristin Burns “have some exciting opportunities” outside of the brewing world.
The owners said their Ashburn lease was up, though they planned to pass the business on to new owners. Their plans for a potential handover were subsequently squashed once they learned the landlord had already re-leased the space to another tenant.
However, their announcement did not rule out a second coming of Old Ox at another location down the road.
“It’s been an epic ride and we’re so thankful to all of you that have come along for this ride with us,” their Facebook posting said. “It has been an incredible journey these past 11 years. Together we’ve made wonderful friendships, supported our community, created
...More info on site
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EU: Malt shipments still falling short of 2022/23 but larger than in 2023/24 and 2021/22
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In the crop year 2024/25, malt shipments from the EU fall short of 2022/23 by 3.8%. This comparison is significant due to the robust
...More info on site
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Australia: Barley crop forecast increase not having negative impact on prices
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The dramatic increase in Australia’s barley crop’24 (to 13 mln tonnes) is not having any negative impact on prices, which are higher across all
...More info on site
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Argentina: No changes to malting and feed barley prices in Argentina
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There are no changes to either malting or feed barley FOB prices in Argentina, in a relatively quiet market with limited new trade taking
...More info on site
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Australia: Zero alcohol sales surge in Australia
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Australians’ adoption of zero-alcohol alternatives has skyrocketed, more than doubling between August 2020 and early January 2025, according to data from Circana, The Shout reported on March 13.
This shift in consumer behaviour is reshaping the landscape of the liquor industry, with new opportunities emerging in beer, wine, spirits, and ready-to-drink (RTD) categories.
Beer remains the most commonly purchased zero-alcohol drink, but its sales growth has started to plateau. Meanwhile, categories such as wine, spirits, and cider are seeing notable increases in consumer uptake.
Zero-alcohol beverages are particularly popular among those under 40 and over 65, predominantly those in pre- and post-family life stages. These consumers are often motivated by a desire for moderation and health-conscious living.
According to Circana’s data, a significant 29 per cent of shoppers reported buying fewer alcoholic beverages or halting alcohol purchases altogether in the six months leading up to January 2025.
“This shows a clear shift toward more mindful drinking choices, and it’s clear that moderation plays a central role in Australians’ evolving drinking habits,” says Gerrard.
In 2022, the top reason Australians bought zero-alcohol drinks was ‘curiosity to give it a try.’ However, by 2025, this had slipped to the fourth position, as safety concerns, particularly around drink driving,
...More info on site
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Ireland: Irish barley farmers frustrated over pricing and contract reductions
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Irish grain growers have warned this year's malting barley price leaves production unviable, Irish Examiner reported on March 12.
The Irish Farmers’ Association (IFA) held a National Malting Barley Growers meeting in Co Carlow on March 10, where frustrations over pricing and contract reductions dominated discussions.
Led by IFA Grain chairman Kieran McEvoy, the meeting featured Boortmalt’s UK & Ireland managing director Stuart Sands and Barley procurement manager Jonathan Roberts. Teagasc tillage specialist Shay Phelan also provided agronomic updates for spring barley growers.
Growers voiced their dissatisfaction with the current forward price offer of €230/t, calling it "unviable in 2025" given rising land rental and machinery costs. Concerns were also raised over last-minute contract cuts and the lack of fairness in their implementation.
Boortmalt assured growers that the FOB Creil pricing mechanism — vital to the Irish malting barley sector — would remain in place and announced that a revised forward price offer would be made in the "coming days". However, Mr McEvoy stressed that the company was “left under no illusion that a higher price is needed this time round.”
The Irish Grain Growers Group (IGGG) also called on the Irish drinks sector to intervene and urge Boortmalt to offer fairer prices.
"Farmers have
...More info on site
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Asia Pacific: AB InBev denies reports on Asia Pacific jobs cull
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Anheuser-Busch InBev on March 13 denied a report that thousands of job cuts were planned this year at its Asia-Pacific unit Budweiser Brewing Co APAC Ltd, Reuters reported.
Bloomberg reported on Thursday that Budweiser APAC, controlled by AB InBev, the world's top brewer, was looking to cut operational costs by about 15% this year, including via thousands of job cuts, on top of a 16% cut to its workforce of some 25,000 employees last year.
"The news report about thousands of job cuts planned for Asia in 2025 is not true," an AB InBev spokesperson told Reuters.
"We will continue our long-term investment in China," the spokesperson continued.
AB InBev reported forecast-beating fourth-quarter profits in February, though a 19% drop in volumes in China dragged on its performance.
The company's portfolio of pricier beers has suffered amid a slow economy and low consumer sentiment.
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France: Spring barley sowing 92% complete as of March 10
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The condition of France’s soft wheat crop remained stable last week in a new sign that drier weather allowed crops to stop deteriorating, Reuters reported on March 14.
Ratings showed that 74% of the soft wheat crop was in good or excellent condition by March 10, unchanged from a week earlier, while winter barley scores were stable at 70% compared to 68% by the same time last year.
The soft wheat rating was still the second-lowest in the past five years after the 66% score a year ago when torrential rain set France on course for its smallest wheat harvest since the 1980s.
Winter crop conditions deteriorated between December and February, with a wet January keeping some fields waterlogged, but they have remained nearly stable since.
Spring barley sowing was 92% complete as of Monday, March 10, up from 65% the previous week and well ahead of the 28% a year earlier.
The pace of sowing also exceeded the five-year average of 70% for that week.
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Romania: Molson Coors’ subsidiary launches Madrí Excepcional in Romania
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Bergenbier S.A., part of Molson Coors Beverage Company group extends its premium portfolio with a Mediterranean-style beer which invites the consumers to discover the Madrid lifestyle, El alma de Madrid, as the slogan says. Madrí Excepcional is an urban lager with a fusion approach to the beer market, a balanced mix of traditional and new elements, The Romania Journal reported on March 13.
“The launch of Madrí Excepcional is an important step for Bergenbier S.A. and comes at an inflexion point for the premium segment, where we are observing an increasingly evident consumer transition towards affordable premium beers. Romania is one of the dynamic markets in Central and Eastern Europe, and we are one of the most active brewers in Romania in terms of beer launches. Madrí Excepcional is an important step in the growth of the category, as the new brand is a modern and urban lager that breaks the traditional patterns in the segment. In addition, for our partners, the new brand offers an exceptional growth opportunity and I am confident that it will be received with great enthusiasm by both consumers and customers”, said Mihai Voicu, General Manager Bergenbier S.A.
“We are glad to complete our portfolio with a
...More info on site
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Uganda: Nile Breweries reintroduces Chairman’s Extra Strong beer in Uganda
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Nile Breweries Limited (NBL) has officially reintroduced Chairman’s Extra Strong Beer (ESB) to the Ugandan market in response to high consumer demand for a bold, refined beer that symbolizes leadership, ambition, and success, MBU reported on March 14.
Now available in an elegant 330ml bottle with a sleek, modern label, the new Chairman’s ESB delivers a premium drinking experience that sets a new benchmark in Uganda’s beer market.
Boasting a smooth taste and a 7% ABV, this expertly crafted beer blends high-quality barley malt and maize, offering a full-bodied character that stands out from the competition.
At the exclusive launch event at Onomo Hotel, Nakasero, Adu Rando, Managing Director of Nile Breweries, emphasized that the decision to bring back Chairman’s ESB was driven by overwhelming consumer demand.
Chairman’s ESB is a beer that resonates with Ugandans who take charge of their lives. Over the years, we’ve received numerous requests to bring this brand back. Our recent market research confirmed a strong demand for a smooth yet strong, aspirational beer—making this relaunch a clear choice.
This brand represents power, dependability, and success. It is brewed for those who rise above the rest, and as we say, ‘Make Way for the Chairman.’
The launch event brought together industry
...More info on site
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