E-Malt.com News article: USA, NY: Mountain Roads Brewing to celebrate its grand opening on March 1

You'll have to cut Jacob Parlett some slack if he starts getting all philosophical about the beer he’s brewing for his soon-to-open Mountain Roads Brewing, Democrat and Chronicle reported on February 3.

Parlett worked as a software developer for a local company before deciding to enter the craft beer business. It’ll be just a few weeks until Mountain Roads opens in the Genesee Valley Regional Market.

A soft opening over the weekend for friends and family gave them a taste of what’s to come and just piled on the excitement for Parlett, who began brewing recipes at home two summers ago in anticipation for his new venture.

“If I look back at where I was a year ago, it feels like I’ve come a long way,” said Parlett, of Penfield. “If I look back to where I was four or five months ago, it feels like it’s crawled along.”

Parlett will be selling cans to go at Mountain Roads, which will celebrate a grand opening from 1 to 6 p.m. Saturday, March 1.

His flagship beer, Green Ambition, which is a hazy IPA featuring Citra, Simcoe and Sabro hops, will be available. His Haze Horizons line features different and newer hops varieties.

“Maybe one or two others if I can sneak them in,” said Parlett, who, if you haven't guessed, is a hazy IPA fan."I've got a bunch more beer in the tanks that are brewing up for the grand opening."

Parlett is purposely starting slow, so he has no immediate plans for a taproom. As new beer comes out and he has more product to share, can releases once or twice a month will be done Saturdays. He's also tentatively planning to be open from 4 to 8 p.m. Thursdays and Fridays.

That will depend on business and how much beer he has brewed on his small, one-barrel system.

"I'm super excited to be finally opening," Parlett said.

Mountain Roads Brewing is at 900 Jefferson Road, Suite 1603, Henrietta, in the Genesee Valley Regional Market.


04 February, 2025