E-Malt.com News article: Ireland: Heineken adding two new flavours to Heineken 0.0 portfolio in Ireland

Heineken Ireland is adding two new flavours to the Heineken 0.0 portfolio: Lemon Elderflower and Nectarine Juniper, Hospitality Ireland reported on May 5.

Heineken 0.0 has been the most popular brand in the fast-growing non-alcoholic drinks category in Ireland since its launch in 2018, and offering new flavour options to consumers is aimed at widening the occasions in which they can enjoy alcohol-free beer.

“Our research shows that Irish consumers are curious, adventurous, and increasingly eager to explore new taste profiles,” said Heineken Ireland marketing director Fiona Curtin.

“As pioneers and leaders in the alcohol-free sector, we are responding directly to that demand with something fresh, flavourful and innovative, while staying true to the signature Heineken taste that our customers know and love.”

Heineken has invested over €30 million in the alcohol-free category in Ireland since 2018 and continues to invest heavily in the sector.

Heineken 0.0 is currently available on draught at more than 3,000 hospitality outlets, and it also has nationwide retail distribution.

Sales of non-alcoholic beer increased by 25% in 2024, according to the most recent report from Drinks Ireland, and have increased by 150% over a five-year period.

“Our new Heineken 0.0 non-alcoholic flavoured beer serves consumers who want to embrace moderation while remaining open to experimentation and new taste experiences,” said Heineken Ireland off-trade director Brian Malone.

“The demand for alcohol-free options continues to grow, and consumers now have more choice than ever.

“The launch of Heineken 0.0 Lemon Elderflower and Nectarine Juniper shows commitment to our role as pioneers of innovation, so our customers can now choose that same great taste with zero alcohol and enjoy satisfyingly refreshing flavours, no matter the occasion.”


05 May, 2026