E-Malt.com News article: Malaysia: Heineken’s Tiger Beer brand launches two new flavoured lagers

Two new flavoured lagers, inspired by familiar Asian flavours, have been launched under Heineken’s Tiger Beer brand, The Drinks Business reported on November 13.

The flavoured lagers available will be Peach Oolong and Yuzu Lime and will see a lower ABV of 4.2%, compared to Tiger’s usual 5% and will be packaged in 320ml cans.

The beers, which are part of the brand’s variant named Tiger Remix, will roll out to sampling stations across the Klang Valley in Malaysia throughout November.

The packaging, which also leans on Asian culture, incorporates signboard-inspired lettering, motifs and shophouse forms, echoing the market’s food and drink street food and art scene.

The flavoured beer trend has seen global category growth of late. For instance, in db‘s 2025 beer trends forecast, the db already projected the global fruit-flavoured beer market would reach US$433.2 million by 2030 at a 4.7% compound annual growth rate.

According to market research firm Market Data Forecast, even a few years ago the growth of the craft beer market within the Asia-Pacific had grown from consumer demand for unique flavours as well as rapid urbanisation and consumers’ increasing disposable income.

Tiger Beer Malaysia marketing manager Julie Kuan said: “At Tiger, we’ve always believed in having the courage to try something different. With Tiger Remix, we’re bringing that same spirit to our signature lager, taking inspiration from familiar Asian flavours to create something new.”

Consumers will be able to find both flavours exclusively at 7-Eleven, AEON, GrabMart, Jaya Grocer, Lotus’s, MiX.Store, and Shopee in Peninsular Malaysia.

db has reached out to Heineken for further comment on the demographic shift and flavour conversations behind the launch that led its teams to push these releases in Malaysian stores.


14 November, 2026