E-Malt.com News article: United Kingdom: Only 300 bottles of luxury Australian lager to be available to UK consumers later this month

A luxury Australian lager is set to hit UK shores later this month, Morning Advertiser posted on October, 23.

The limited edition Crown Ambassador Reserve Lager will sell for £35 a bottle and only 300 individually numbered bottles from the 2009 vintage will be made available to UK consumers.

Brand owner, the Foster’s Group, claims the beer is more than worthy of its “Champagne” price tag.

“The cost reflects the hand-crafted and personalised approach to brewing, the quality of ingredients and impeccable presentation,” said master brewer John Cozens.

“Crown Ambassador Re-serve lager is suited to those amongst us who like to treat ourselves and our friends to small luxuries that taste outstanding.”

The 10.2% abv lager can even be aged like a fine wine. If kept correctly (at or below 15°C) it will develop and mature for up to 10 years, though Cozens says he expects it to reach its peak at around five years. It should be drunk in a large red wine glass to be fully appreciated, he added.

The beer is said to have a velvety smooth taste with sweet caramelised malt characters and traces of vanilla and curry leaf.



23 October, 2009