E-Malt.com News article: USA & Mexico: Drinks Americas Holdings to launch in the USA the first major line of craft beers brewed in Mexico

Drinks Americas Holdings, Ltd., a leading developer and marketer of alcohol beverage products, announced on December, 10 the signing of an exclusive sales agreement with Marigold Brewing Company.

Marigold will be the first major line of craft beers to be brewed in Mexico and launched in the U.S.

“Craft beers are the fastest growing segment of beer in the U.S. Now consumers will have a chance to try a craft beer from Mexico,” said Tim Owens, CEO of Drinks.

Joe Belli, VP of Sales for Drinks, stated: “This beer expands Drinks well-rounded portfolio of beers, which already includes Mexicali, Rio Bravo, Chili Devil, Crazy Pig Ale and Rheingold.”

The Marigold beer line will be brewed under the name “Day of the Dead Craft Beer” and it will offer six styles, including seasonal offerings. Marigold will launch with Blonde Ale, Heifeweizen, Amber Ale, Pale Ale, IPA, and Porter.

“So far the response from our distributors and national retailers has been overwhelming,” said Mr. Belli. “We’ve already secured national distribution for Marigold and expect to see solid growth from the line over the next several months.”

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC.


12 December, 2012