E-Malt.com News article: USA, CA: Karl Strauss signs new distribution deals in Northern California to meet demand

Karl Strauss Brewing Company announced on December, 11 several new distributorship deals in Northern California.

The company launched distribution of its bottled and draft beer into Northern California this past summer and with higher than expected sales, new distributors have been signed on to fill out the footprint of the state.

“Our brand has been incredibly well received in Nor Cal and we’re looking forward to sharing our beers with more customers in the coming weeks,” says Marc Martin, Karl Strauss VP of Beer.

Karl Strauss has continued to expand its brewery operations to keep up with demand. Two additional 240-barrel fermenters and two 120-barrel bright tanks have been added to increase capacity and ensure a steady flow of beer.

The company will enter these new counties both on and off-premise with its award-winning Red Trolley Ale and fan-favorite Tower 10 IPA. Subsequent orders will include the rest of the core line-up, Karl’s Imperial Collection, and Karl’s Coastal Reserve Series. “With the help of these additional partnerships we will be able to provide our customers with consistent orders of the quality, handcrafted offerings they have come to expect from Karl Strauss,” says Martin.


19 December, 2012