E-Malt.com News article: Bulgaria: Fruit beer popularity rises among both men and women

Fruit beer conquers Bulgaria’s market, studies show. As compared to last year, twice as many people are buying a combination of beer with lemon or grapefruit. Thus, the market share of this type of beverage is now 2%, Bulgarian beer producer Zagorka reported on June, 3.

Most fans of the combination of beer and fruit juice are among women and men aged between 18 and 35, the findings of the producers show. According to their data, this kinds of mixes is consumed primarily at home, with only 29% of sales in restaurants.

Fruit beers are more popular with women (54% of users), but more and more men are also beginning to reach out for them. The trend is that the number of fans of mixes is on the grow Carlsberg Bulgaria confirmed. Not surprisingly, this year almost all manufacturers marketed a "radler" type beverage, the industry commented.


05 June, 2013