E-Malt.com News article: USA, NY & KY: Shmaltz Brewing Company enters Kentucky market

Shmaltz Brewing Company is thrilled to announce the partnership with a new distributor, Beer House Distributors of Kentucky, as they enter the Kentucky market for the first time. The latest addition to Shmaltz’s new team of distributors across the country, Beer House enhances the regional retail presence and draft availability of the award-winning craft beer line: He’brew — The Chosen Beer®, Brewbound reported on February 13.

Shmaltz’s distribution growth comes on the heels of the grand opening of a new 20,000 square feet brewing facility in Clifton Park, NY. Projected annual sales for 2014 are estimated at nearly $4 million, and Shmaltz increases its staff to 20 employees.

“We’re very proud and excited to be representing such a fine portfolio of beers from Shmaltz Brewing in the great state of Kentucky,” says David Morrice, Sales Manager (Kentucky) at Beer House Distributors of Kentucky. “Shmaltz Brewing Company has always been synonymous with quality, innovation, and passion, and we’re confident that the craft beer lovers throughout the state will welcome them with open arms.”

About Shmaltz Brewing Company

Founder and still sole proprietor Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer®. He’brew® now sells across 35 states, through 40 wholesalers and nearly 4,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).

After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.


14 February, 2014