E-Malt.com News article: Colombia: President of SABMiller Latin America introduces Karl Lippert

Bavaria S.A., the largest beverage company in Colombia announced: “One month after his appointment and only ten days after his arrival in Colombia, Bavaria introduced its new President, Karl Lippert, who in a press conference reaffirmed the strategic importance of our country for the SABMiller Group, and in particular for the Latin American region.”

“It is an honour and a great responsibility to join the local directive team, to contribute to the progress of the company and assure Bavaria continues being the pride of the Colombian business world,” assured Lippert in his first local press release. Karl Lippert was introduced by Barry Smith, president of SABMiller for Latin America, who explained the initiatives of SABMiller in the region, based on the brewery’s corporate values. He highlighted aspects such as foreign investment, transfer of skills and knowledge, local talent development, commitment to corporate governance, corporate social responsibility and the promotion of responsible beer drinking.
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Smith also explained how SABMiller will operate in the region and emphasized on building strengths, adding the experience of other latitudes and adapting the philosophy of the business to local needs and customs, working closely with consumers, costumers and communities.

“These new markets for SABMiller -Colombia, Ecuador, Panama & Peru- represent a good complement to our current operations, which has thus become an important axis to reach leadership in Latin America that represents 30% of SABMiller’s global market. Latin America would add to a strong presence that we currently have in US, Africa, Europe and Asia, thus becoming a leader in beer manufacture throughout five continents,” concluded Barry Smith.

On the other hand, Karl Lippert – Bavaria’s President- highlighted the great market growth potential in Colombia’s market, recognized that Bavaria has an enviable track record of ever-improving results, highlighted its professionalism and management team and he also indicated a good image and reputation of the company throughout its history.

Bavaria S.A. is the largest beverage company in Colombia. Its brands including: Águila, Águila Light, Póker, Costeña, Pilsen, Club Colombia, Brava, Costeñita, Pony Malta, Agua Brisa, Agua Brisa con gas, Tutti Fruti, Malta Leona, Malta Leona Cool, Cola & Pola, are the leading brands in Colombia.


22 February, 2006