E-Malt.com News article: Canada: Lakeport Brewing to offer top selling brands in drinker-friendly "suitcase" can

Lakeport Brewing Income Fund announced on March 20 that its top-selling brands, Lakeport Honey Lager, Lakeport Pilsener, and Lakeport Light, are now available in a 24-pack "Suitcase" can formats at The Beer Store and Retail Partner Stores throughout Ontario.

"Ontario's beer drinkers want the convenience of a 24 "Suitcase" can pack. We listened - we are excited to announce that our top-selling Lakeport Honey Lager, Lakeport Pilsener and Lakeport Light will now be available in this drinker-friendly format," said George Croft, President.

"It is another 1st for Lakeport! We pioneered the value segment in Ontario, we continue to stands up for beer drinkers - proving that great beer can be enjoyed at fair prices and now Lakeport is the 1st to offer value priced beer in the convenient "Suitcase" can format. Just in time for summer and at the lowest legal price - that's $10 less than the competition, this offering should be very appealing to drinkers of competing brands," said Teresa Cascioli, Chair and Chief Executive Officer.

Lakeport Honey Lager is the No. 1 honey beer in Ontario. It provides a fresh distinctive flavour with an exceptionally smooth finish. Lakeport Pilsener is a well-balanced, clean, and crisp refreshing beer with 5% alcohol. Lakeport Light is the fastest-growing light beer in Ontario with 4% alcohol by volume.

Lakeport pioneered the '24 for $24' value segment and now it is the first brewer to offer the convenient 24-pack can "Suitcase" in Ontario for $27.55 plus deposit. "The addition of the 24-pack can "Suitcase" within The Beer Store and Retail Partner stores, should further enhance Lakeport's leading market share within the value category of the take-home beer market," said Teresa Cascioli, Chair and Chief Executive Officer.

Lakeport Brewing Income Fund is an Ontario-based brewery focused on producing value-priced quality beer for the Ontario take-home market. Lakeport produces nine proprietary beer brands. Lakeport pioneered the "24 for $24" value segment. Its Lakeport Honey Lager is one of the top-selling brands in The Beer Store. Lakeport has more than 170 full-time employees at its production facilities in Hamilton, Ontario. The Fund's units trade on the TSX under the symbol TFR.UN (TFR stands for 'two-four').


21 March, 2006