E-Malt.com News article: Canada: Molson-Coors introduced Negra Modelo, Latin America's super premium beer, in Ontario

Molson Canada introduced August 30 Ontarians to Negra Modelo, Latin America's finest premium lager and a classic that is rich in both heritage and taste.

First crafted in 1926, Negra Modelo is a quality lager with a balanced, easy-drinking flavour. This super premium beer is naturally carbonated through the traditional process of Kraeusening, giving this lager a finer bubble and fuller body. Popular throughout Central and South America, this extraordinary beer has traveled the world gaining praise in Europe, as well as Australia and
the United States.

"Beer drinkers' palates are becoming more sophisticated, which means they are looking for more selection in the super premium beer category," says Mike Boughner, Brand Director for Corona and Negra Modelo at Molson Canada. "We're providing them with something new to Ontario - but it's a beer that has already proven its worth to the rest of the world."

Negra Modelo combines a unique coppery colour with full flavour and rich malt aroma at 5.3 per cent alcohol by volume.

Negra Modelo is brewed by Grupo Modelo, which was founded in 1925 and still leads the production, distribution and sale of beer in Mexico. With seven breweries in Mexico, the brewer has ten brands, among them Corona Extra, the best selling Mexican beer in the world. Modelo Especial, Pacifico, and Negra Modelo are among their creations in addition to several other regional brews.

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Canada is proud to be the nation's preferred brewer. The company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's.

Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft and Foster's Lager. Molson operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company. Molson has been representing Grupo Modelo brands in Canada for the last 20 years with very successful results.


31 August, 2006