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E-Malt.com Flash 29a
July 13 - July 15, 2026
Quote of the Week
I will prepare and some day my chance will come.
Abraham Lincoln
Currency Rates
Base Currency: Euro
on July 15, 2026 |
Base Currency: US Dollar
on July 15, 2026 |
| |
1 EUR = 1.1410 USD
1 EUR = 0.8529 GBP
1 EUR = 1.6081 CAD
1 EUR = 1.6407 AUD
1 EUR = 185.0920 JPY
1 EUR = 5.8308 BRL
1 EUR = 88.0979 RUB
1 EUR = 7.7321 CNY
|
|
1 USD = 0.8763 EUR
1 USD = 0.7474 GBP
1 USD = 1.4093 CAD
1 USD = 1.4379 AUD
1 USD = 162.2060 JPY
1 USD = 5.1102 BRL
1 USD = 77.2093 RUB
1 USD = 6.7765 CNY
|
Currency Rates Chart
Equities of the Largest Breweries
Average Market Prices Change Trend
| July 15, 2026 |
French Barley/Malt
Crop 2026
Bulk |
EUR/T |
% |
| 2RS Malting Barley (FOB Creil) |
248.00-250.00 |  5.96% |
| 6RW Malting Barley (FOB Creil) |
217.00-219.00 | 4.31% |
Feed Barley (FOB Creil) |
206.00-208.00 | 3.50% |
| 2RS Malt (FOB Antwerp) |
594.00-596.00 | 2.98% |
| 6RW Malt (FOB Antwerp) |
556.00-558.00 | 2.03% |
French Barley/Malt
Crop 2027
Bulk |
EUR/T |
% |
| 2RS Malting Barley (FOB Creil) |
250.00-252.00 | 3.29% |
| 6RW Malting Barley (FOB Creil) |
225.00-227.00 | 1.80% |
Feed Barley (FOB Creil) |
209.00-211.00 | 1.45% |
| 2RS Malt (FOB Antwerp) |
596.50-598.50 | 1.68% |
| 6RW Malt (FOB Antwerp) |
565.50-567.50 | 0.88% |
German Malting Barley
Crop 2025
Bulk
Ex Farm |
EUR/T |
% |
| Average Malting Barley Price |
nq | |
 No change;
 Price increase;
 Price decrease versus last publication.
|
Click here to see our Market Prices History.
Asia & Africa: Japan’s major beer makers increasingly focusing on growing overseas markets
...Click here
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USA: January-May taxable beer removals down 5% from last year
...Click here
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World: Global barley trade forecast slightly up in USDA’s July report
...Click here
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Canada: Canadian barley fundamentals tighter than anticipated
...Click here
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USA: Beer sales climb sharply during the 2026 FIFA World Cup
...Click here
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India: India poised to emerge as one of the world's most important premium alcoholic beverage markets over next decade
...Click here
|
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USA: AB InBev announced a $4 million investment in its Idaho Falls operations
...Click here
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UK: Alcohol-free beer boom threatened by official definition, trade body warns
...Click here
|
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South Korea: Non-alcoholic beer showdown heats up between Hite and Cass
...Click here
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China: Alcohol industry group urges tougher regulation of online spirits sales
...Click here
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Graph of the week
Table of the week
Germany Hops Area 2025 - 2026s
Barley Prices
Theoretical Malt Prices
These Days in Business History
13 July
1568 - Dean of St. Paul's Cathedral perfects a way to bottle beer
1852 - Wells, Fargo & Co. is founded by Henry Wells and William G. Fargo
1898 - Guglielmo Marconi patents radio
14 July
1850 - 1st public demonstration of ice made by refrigeration
1853 - of the first major US world's fair, the Exhibition of the Industry of All Nations in New York City
1857 - Maytag invented the washing machine
1959 - 1st atomic powered cruiser, Long Beach, Quincy Massachusetts
1969 - The United States $500, $1,000, $5,000 and $10,000 bills are officially withdrawn from circulation
15 July
1783 - 1st steamboat, Pyroscaphe, 1st run in France
1869 - Margarine is patented in France by Hippolyte Mege Mouries of Paris
1954 - The first commercial jet transport airplane built in US is tested (Boeing 707)
2003 - AOL Time Warner disbands Netscape. The Mozilla Foundation is established on the same day
2006 - Twitter is launched, becoming one of the largest social media platforms in the world
Agenda
July 2026:
17 - 18: London Craft Beer Festival 2026 (London, UK)
August 2026:
06 - 08: VIETFOOD & BEVERAGE - PROPACK VIETNAM 2026 (799 Nguyen Van Linh Street, Tan My Ward, Ho Chi Minh City, Vietnam)
21 - 22: Beervana 2026 (Wellington, New Zealand)
September 2026:
09 - 11: Brews & Spirits Expo 2026 (KTPO Convention Centre, Bengaluru, India)
12 - 13: Bruges Beer Festival 2026 (Bruges, Belgium)
19 - 04 October: Oktoberfest 2026 (Munich, Germany)
24 - 27: Mondial de la Biere 2026 (Montreal, Canada)
26 - 28: Whisky Live Paris 2026 (Paris, France)
October 2026:
08 - 10: The Great American Beer Festival 2026 (Denver, USA)
15 - 16: Salon du Brasseur 2026 (Parc Expo Nancy, France)
23 - 25: Stockholm Beer & Whisky Festival 2026 (Stockholm, Sweden)
23 - 25: Cerveza Mexico Expo 2026 (Mexico City, Mexico)
28 - 30: Drinktec India 2026 (Bombay Exhibition Center, Mumbai, India)
28 - 30: Brussels Beer Challenge 2026 (Roeselare, Belgium)
28 - 29: Brew Asia 2026 (Ho Chi Minh City, Vietnam)
31 - 03 November: Planete Biere Rennes 2026 (Rennes, France)
November 2026:
10 - 12: Brau Beviale 2026 (Nuremberg, Germany)
18 - 20: Drink Japan 2026 (Tokyo Bigh Sight, Japan)
23 - 25: 16th Iberoamerican VLB Symposium Brewing & Filling Technology (Panama)
January 2027:
22 - 24: Finest Spirits 2027 (Munich, Germany)
February 2027:
11 - 12: Glug Swiss 2027 (Alte Reithalle, Aarau, Switzerland)
12 - 15: HoReCa 2027 (Athens, Greece)
21 - 23: BBTech Expo 2027 (Rimini, Italy)
March 2027:
09 - 11: 111h International Brewing & Engineering Conference 2026 (Meschede, Germany)
17 - 18: BeerX 2027 (Liverpool, UK)
April 2027:
04 - 08: 17th Trends in Brewing 2027 (Ghent, Belgium)
05 - 07: Craft Brewers Conference & BrewExpo America 2027 (San Antonio, Texas, USA)
26 - 28: Craft Beer China 2027 (Shanghai, China)
27 - 29: 29th Annual International Beer and Cider Strategies 2027 (InterContinental Barcelona, Spain)
May 2027:
17 - 23: Budapest Beer Week 2027 (Budapest, Hungary)
28 - 29: Tallinn Craft Beer Weekend 2027 (Tallinn, Estonia)
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Brewery News
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Asia & Africa: Japan’s major beer makers increasingly focusing on growing overseas markets
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Japan's major beer makers are increasingly focusing on growing overseas markets as domestic demand is expected to dwindle, NHK World Japan reported on July
...More info on site
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USA: January-May taxable beer removals down 5% from last year
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United States’ Beer Institute published on July 7 an unofficial estimate of taxable removals shipments by beer brewers for May 2026.
May 2026 estimate is
...More info on site
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USA: Beer sales climb sharply during the 2026 FIFA World Cup
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Beer sales in the United States have climbed sharply during the 2026 FIFA World Cup, with the biggest gains showing up in host markets and in bars, restaurants and taprooms, according to new data released by the Beer Institute, Vinetur reported.
The trade group said on-trade beer sales in host markets are up 15.4% during the tournament. Across the country, on-trade beer sales have risen 5.5%, suggesting that the event is lifting demand well beyond the cities staging matches. The increase comes at a notable moment for brewers, who have faced several years of declining volumes and are now seeing a major international sports event drive traffic back into hospitality venues.
Brian Crawford, the Beer Institute’s president and chief executive, said the World Cup has become a broad social occasion centered on bars, stadiums and home viewing. “This is more than a soccer tournament. It is a global event where people from all over the world come together at bars, stadiums and in living rooms to cheer on their home countries over a cold beer,” Crawford said. He added that “beer continues to be the drink fans choose to celebrate the moment and connect.”
The strongest gains have come from draught beer. In
...More info on site
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USA: AB InBev announced a $4 million investment in its Idaho Falls operations
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Anheuser-Busch, a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, and Bud Light, announced a $4 million investment in its Idaho Falls operations and a $50,000 grant to the University of Idaho through the Anheuser-Busch Foundation to support barley research, WebWire reported on July 15.
The investment in Anheuser-Busch’s Idaho Falls operations will support the company’s malt plant, seed facility, and barley elevator, strengthening efficiency, supporting local jobs, and fueling economic growth across Idaho’s agricultural community. Since 2021, the company has invested more than $11 million in its Idaho facilities, reinforcing its long-term commitment to the region.
Damola Oshin, Chief Procurement Officer, Anheuser-Busch said: “Idaho plays a critical role in our supply chain and in the future of American agriculture. Today’s investments reflect our commitment to the farmers and communities we’ve partnered with for generations, as their ingredients are the foundation of our high-quality beer.”
The University of Idaho grant will fund research focused on fertilizer and nutrient management for barley, helping optimize yields while maintaining the high-quality standards essential to brewing. This work builds on a decade-long partnership between Anheuser-Busch and the university to advance soil health, evaluate emerging technologies, and improve agronomic practices.
Dr. Jared Spackman, Idaho Barley Commission
...More info on site
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UK: Alcohol-free beer boom threatened by official definition, trade body warns
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Pubs and brewers are being prevented from capitalising on Britons’ record-breaking thirst for non-alcoholic beer because of guidelines about which brews count as booze-free, The Guardian reported on July 14.
More than 64m pints of low- and no-alcohol beer is forecast to be sold over the summer, an increase of 8m compared with 2025, the British Beer and Pub Association (BBPA) said, citing the figures as proof that the category is “not just a fad”.
The trend comes amid lower rates of alcohol consumption among younger people and a more short-term trend towards moderation, with the UK in the grip of multiple prolonged heatwaves.
However, the BBPA warned that further growth in “no and low” beer, a category sometimes known as “nolo”, could be curtailed by the UK’s definition of what constitutes alcohol-free beer.
The current definition is an alcohol by volume content of 0.05% or lower, compared with many other countries where the threshold is 10 times higher, at 0.5%. Removing alcohol entirely from beer while retaining the drink’s signature flavour and aroma is extremely difficult.
Typically, the beer is brewed in much the same way, before going through a process of dealcoholisation, through a variety of methods, including the use of pressure or
...More info on site
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South Korea: Non-alcoholic beer showdown heats up between Hite and Cass
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According to a ranking analysis based on purchasing deep data by market research firm Embrain, the estimated purchase amount for the non-alcoholic beer market over the most recent year (MAT) in South Korea, as of May 2026, was calculated at 73.3 billion won. This represents a 32.6% increase compared to the 55.3 billion won estimated for the year from June 2022 to May 2023, the Asia Business Day reported on July 14.
Three years ago, women (31.1 billion won) outspent men (24.2 billion won) on non-alcoholic beer purchases, but since last year, the situation has reversed, with men's combined estimated purchases (40.0 billion won) surpassing women's (33.3 billion won) over the past year.
Under Korea's current Liquor Tax Act, beverages with less than 1% alcohol by volume are classified as drinks, while those with 1% or more are considered alcoholic beverages. Among beverages with less than 1% alcohol, those with an alcohol content below 0.00% (calculated to two decimal places) are classified as non-alcoholic, while those between 0.0% and less than 1% are classified as alcohol-free. The rise of non-alcoholic beers—beer-flavored drinks containing no alcohol—can largely be attributed to changing consumption habits among younger consumers who prioritize health and wellness.
In fact, according
...More info on site
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Barley News
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World: Global barley trade forecast slightly up in USDA’s July report
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The global barley trade forecast for 2026/27 is only marginally up in USDA’s July report – at 29.642 mln tonnes versus 29.442 mln in
...More info on site
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Canada: Canadian barley fundamentals tighter than anticipated
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The barley market has been climbing higher throughout the spring. At the time of writing this article in late May, Lethbridge-area feedlots were buying
...More info on site
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Argentina: Barley crop forecast unchanged for now
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Clearer weather has finally arrived in Argentina, and just in time, as the barley planting window was getting rather tight, and a good forecast
...More info on site
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Whisky News
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India: India poised to emerge as one of the world's most important premium alcoholic beverage markets over next decade
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India has the potential to emerge as one of the world's most important premium alcoholic beverage markets over the next decade, and United Spirits Ltd (Diageo India) intends to play a key role in shaping that evolution, Managing Director and CEO Praveen Someshwar was quoted as saying by the Economic Times on July 14.
Expressing confidence in India's long-term growth prospects, Someshwar said the country's next phase of economic expansion would create enduring opportunities for companies that combine scale with agility, ambition with discipline, and growth with responsibility, according to the company's latest annual report.
"India is already the world's largest whisky market and is increasingly emerging as a source of innovation and premium brands recognised well beyond its borders," he said, addressing the company's shareholders.
Someshwar said the company is particularly encouraged by the structural shift taking place in the Indian alcoholic beverages market, where consumers are not only trading up to premium brands but are also engaging with them in new ways.
Someshwar said India remains one of the most attractive consumer markets globally and is poised to become a major growth engine for premium alcoholic beverages, supported by rising aspirations, favourable demographics and an increasing preference for premium products.
He added that
...More info on site
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China: Alcohol industry group urges tougher regulation of online spirits sales
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China’s alcohol industry has called for stronger regulation of online liquor purchases, claiming that existing rules have failed to keep pace with the rapid growth of e-commerce platforms, The Drinks Business reported on July 13.
In a statement published on its WeChat account last week and translated by Bloomberg, The China Alcoholic Drinks Association first acknowledged that online sales platforms had benefited businesses – expanding market access and sparking new opportunities for businesses and employment.
However, the organisation then went on to warn that the websites had also brought challenges, including price distortions, high commission fees and other practices that were placing pressure on both producers and distributors.
The association urged regulators to strengthen oversight of commission structures, pricing, and platform traffic allocation, while increasing enforcement of antitrust and unfair competition rules.
The group also called on e-commerce platforms to invest in technologies such as artificial intelligence-powered consumer insights, blockchain-based product traceability and digital supply chain systems. It said platforms should provide greater support for smaller producers and help Chinese alcohol brands expand overseas through cross-border e-commerce.
In 2025, Chinese alcohol brands were priced at US$123.4 billion – built on years of strategic building and increasingly sophisticated campaigns, according to Brand Finance data.
Despite
...More info on site
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