E-Malt.com News article: Argentina & USA: Aladdin Trading to distribute Patagonia Beer from Argentina on the US market

Following their business plan of soliciting South American and Asian beers to import into the US, Aladdin has added a new brand to their already forward thinking portfolio of brands, Patagonia Beer, Marketwire reported January 16.

Brewed and bottled in the oldest Brewery in Argentina (est. 1884), Patagonia represents the exact type of brand which Aladdin looks for. "Patagonia is a wonderful tasting Blond Ale. I love Blond Ales, so I have a bias towards them, but this is truly one of the best Blonds I have tasted. So much so that we have entered Patagonia into the 2008 World Beer Cup and I think we have a good chance of winning," states Ted O'Connor, President of Aladdin Beverage.

Patagonia prides itself on being brewed with only all natural ingredients. In fact they go one step further and adhere to an old law dictated by Bavarian Duke William IV, which stated, beer is only considered premium if it is brewed with pure malted barley, hops, yeast, and water. That is it!

"I really liked everything from the package to the taste, to the overall concept of the brand. They've done everything right with the package. The top of the mother carton tears off so to make it easier to display in the off premise. The six pack carrier is made of material which resists moisture, preventing any type of damage to the carrier when it becomes cold (such as in a cold box in a grocery store) or wet. Those little things make it very saleable to retailers," states Ted O'Connor.

Label approval has been achieved for Patagonia and Aladdin plans to receive the first shipment for New York in May 2008.

About Aladdin Trading & Co

Headquartered in New York City, Aladdin Trading is a leading fine craft beer and ale importer serving the North American markets. It is Aladdin's goal to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Our mission is to generate sustained growth for all the brands in our portfolio and generate maximum return on investments.

Forward-looking statements in this report are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.


18 January, 2008