E-Malt.com News article: USA: Aladdin Beverage to introduce Argentinean dark beer to portfolio

Aladdin Beverage is pleased to announce that the Company has added Patagonia Negra Intensa to its portfolio of imported beers, Earth Times published April 30. This exotic, dark stout will be available in late summer and Aladdin is confident that it will spur sales in the cold weather months, when demand for dark beer typically increases.

Patagonia Negra Intensa is the newest of the Patagonia brews, which will give Aladdin its first South American dark beer, expanding Aladdin's reach into a wider segment of consumers. Patagonia Negra Intensa can be compared in style to Negra Modelo, Mexico's top selling dark beer, which sold 3.2 million cases in the U.S. in 2006. Patagonia Negra Intensa's flavor originates from dark-roasted, pure malted special barleys with a cross of sweet and bitter flavors.

"The Patagonia Negra Intensa will enable us to target a broader audience and we are working to meet the demand of our distributors. It's a relatively new brew, and its taste and marketing rivals that of the more well-known Central and South American brands that are making a huge impact on the U.S. market," stated Ted O'Connor, CEO and President of Aladdin Beverage.

Earlier this month, Aladdin Beverage entered its Patagonia Blond Ale in the 2008 World Beer Cup, held at the Craft Brewers Conference in San Diego, California. Aladdin Beverage benefited from exposure to a worldwide audience and countless media publications and communications. It has placed an order with the Patagonia Brewery in Argentina for the Patagonia Blond Ale, and the shipment is expected to be in the hands of Aladdin's U.S. distributors by late May.

About Aladdin Beverage:

Headquartered in New York City, Aladdin is a leading fine craft beer and ale importer serving the North American markets. Aladdin's goal is to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Its mission is to generate sustained growth for all the brands in its portfolio and generate maximum return on investments.


30 April, 2008