E-Malt.com News article: 1513

Canada’s brewing force, Molson Inc., announced on August 25 that it is gearing up for the export market and has hired a senior executive, Don J. Blaustein, Vice-President, Export Development, to spearhead efforts in giving Molson beers international exposure. "Molson beers continually rank among the best quality beers in North America, so it stands to reason that we would want to leverage that fact and build the reach of the Molson brands internationally," explained Daniel J. O'Neill, President and CEO of Molson Inc. "The export market is one prong of our international strategy and a way of maximizing the value of our existing business. Small at the outset, this market has the potential to build over time, as well as afford Molson global exposure for its brand name." Don Blaustein has an international marketing background and has spent most of his career in the beverage business, working on various country assignments for Guinness Limited, a UK-based beverage conglomerate and for Bulmers North America, before its purchase by the Scottish and Newcastle Group. For Guinness Limited, he started in the marketing area before taking on successive roles as President and CEO for Canada, Caribbean/Latin America and Australasia, where his efforts were targeted on brand building and volume growth. When with Bulmers, he successfully turned around, reorganized and completed the sale of the alcoholic cider manufacturer and marketer. Mr. Blaustein's appointment is effective September 8, 2003.

Molson Inc. is one of the world's largest brewers of quality beer with operations in Canada, Brazil and the United States. A global brewer with $3.5 billion in gross annual sales, Molson traces its roots back to 1786 making it North America's oldest beer brand. Committed to brewing excellence, Molson combines the finest natural ingredients with the highest standards of quality to produce an award-winning portfolio of beers including Molson Canadian, Molson Export, Molson Dry, Rickard's, Marca Bavaria, Kaiser and Bavaria.


04 September, 2003