E-Malt.com News article: Germany & China: Drinktec and China Brew & China Beverage sign a cooperation agreement

Drinktec, the World Fair for Beverage and Liquid Food Technology and China Brew & China Beverage, International Brew & Beverage Processing Technology and Equipment Exhibition for China, have signed a memorandum of understanding on future cooperation. The aim is to strengthen and further expand the market position of both exhibitions, communicated on September 18th.

Drinktec takes place every four years in Munich, Germany. The organiser is Messe München GmbH, and the conceptual sponsor is the Food and Packaging Machinery Manufacturers Association (Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen) affiliated in the VDMA (Germany´s engineering federation) of Frankfurt. China Brew & China Beverage takes place every two years in Beijing, China. The organiser is the China National Building Material & Light Industrial Machinery Group Corporation (CNBLM).

The cooperation was sealed with the signing of a corresponding declaration on Thursday, 17 September in Munich at Drinktec 2009, which continues until 19 September. Signing on behalf of Messe München were the company´s managing directors Norbert Bargmann and Dr Reinhard Pfeiffer, and on behalf of CNBLM, its president, Guo Chaomin. China Brew & China Beverage (CBB) now has an exclusive partner on the European market, while Drinktec can count on the exclusive support of CBB in Asia, in particular in China.

For both sides the cooperation opens up great opportunities, in particular in view of the ongoing growth in the Asian market. CBB wishes to position itself even more strongly there with the help of Drinktec and further expand its position in Asia. For Drinktec, which is recognised around the world as the no. 1 event for the sector, the main aim is to open up further exhibitor and visitor potential in Asia.

China Brew & China Beverage started out in 1995; it takes place every two years in Beijing. Since its premiere it has grown into the largest industry event in China. At the last event in 2008 491 exhibitors from 21 countries presented their products and services on a total of 45,000 square metres (gross) of exhibition space.

Drinktec is the no. 1 event worldwide in the industry; it takes place every four years in Munich. It is recognised around the globe as the world´s leading trade fair for beverage and liquid food technology. Its story of success dates back to 1951. At Drinktec 2009, which takes place from 14 to 19 September, more than 1,400 exhibitors from 70 countries will be taking part, on around 131,000 square metres (gross) of exhibition space.


18 September, 2009