E-Malt.com News article: United States: Bud Light Golden Wheat to hit store shelves nationwide on October, 5

Anheuser-Busch, the US division of the world’s number one brewer AB InBev, announced it will introduce a new Bud Light Golden Wheat beer nationwide on October, 5.

The brewer said the launch was inspired by consumer interest in a more flavorful light beer and the growing popularity of wheat beers.

“Bud Light has the unique ability to introduce wheat beers to a broader audience of beer drinkers,” said Mike Sundet, senior director of Bud Light brands. “With the personality of Bud Light, Bud Light Golden Wheat appeals to light beer drinkers who seek a variety of flavor options from their beer.”

Whether garnished with an orange or enjoyed straight from the bottle or in a glass, Bud Light Golden Wheat offers a light wheat-malt sweetness upon first sip, which quickly gives way to a refreshingly crisp, citrus finish.

Following successful launches of Bud Light Chelada and Bud Light Lime in 2008, Bud Light Golden Wheat marks the third brand extension under the Bud Light name, offering light beer drinkers options suitable for diverse palates and drinking occasions with the quality they expect from the world’s best-selling light beer.

“Bud Light Golden Wheat is not a craft beer, but captures the refreshment of the wheat beer style while remaining consistent with Bud Light’s product attributes that beer drinkers enjoy,” Sundet said. “Our Innovations and brewing teams have worked for almost two years developing Bud Light Golden Wheat from consumer insight and perfecting it to Bud Light standards.”

Brewed at Anheuser-Busch’s Baldwinsville, Cartersville and Fort Collins breweries,
Bud Light Golden Wheat contains 118 calories, 4.1 percent alcohol by volume (also available in 3.2 percent ABW) and is available in 12-ounce glass bottles, 22-ounce single-serve bottles and draught.

Based in St. Louis, Anheuser‑Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light.

The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the Belgium-based leading global brewer, and continues to operate under the Anheuser-Busch name and logo.


02 October, 2009