E-Malt.com News article: United Kingdom: Diageo to expand range of beers offered to UK consumers

Diageo is planning to move into the growing world-beer category, starting with a UK push for Windhoek lager, The Morning Advertiser posted on January, 29.

The company has a 14.6% stake in Namibia Breweries, which owns the brand, and signed a 10-year deal for the global distribution rights last year.

UK managing director Simon Litherland said the move was part of a wider move for Diageo to “participate more broadly” in the beer category outside of key brand Guinness.

“Windhoek lager is the biggest beer brand in Namibia and with the world beer category growing in the UK we think it’s a big opportunity for us.

“Diageo has a very interesting beer portfolio across the world, which includes brands such as Tusker, Kilkenny and Senator,” he added.


29 January, 2010