E-Malt.com News article: 1687

The Anheuser-Busch brand Budweiser has signed a sponsorship deal with the UK's premiership football club Everton that sees the brand become the "Official Beer" of the club. The deal gives Budweiser exclusive lager pouring rights across all concourse bars at Everton's home ground, Goodison Park. The "Official Beer" status also includes perimeter advertising, in-stadium and concourse signage and the right to use the official Everton FC marks and logos on Budweiser products and point-of-sale materials worldwide.

Randall Blackford, Budweiser's UK marketing director comments: "Budweiser's partnership with Everton Football Club is an outstanding fit, bringing together two brands with a commitment to quality and dedication to being the best.

"This sponsorship is a great way for Budweiser to reach beer drinkers, and we are proud to be associated with Everton Football Club." "In Budweiser we have found a partner whose ambitions match our own," said Everton's chief executive officer, Michael Dunford. "This new partnership means Everton F.C. is joining forces with the world's best-selling beer, and we look forward to working with Budweiser in the years to come."

Everton Football Club is the latest addition to Budweiser's football sponsorships. Budweiser is the "Official Beer" of The F.A. Premier League, Manchester United and Chelsea F.C.; and "Official Partner" of Manchester City. Budweiser also has been "Official Beer" of the FIFA World Cup since 1986.



17 October, 2003