E-Malt.com News article: Latvia: Beer preferred by most Latvians

Beer is still the most popular beverage among Latvia's male population, an SKDS survey revealed this month.

45% of men named beer as their favorite, and its popularity among women has grown by 10% since last year.

The survey also showed 27% of consumers admit to buying cheaper brands of beer this year, with 83% vowing to return to their usual brand after the economic crisis is over.

There has been a 12% drop in consumers purchasing beer costing 60 santims or more in stores, while the economical segment (i.e. beer costing 40 santims or less) has grown by 9%.

However, 89% say they enjoy trying new brands that appear on the market. 47% say they remain loyal to one or a few specific brands.


18 June, 2010