E-Malt.com News article: Asia: Heineken voted most popular beer brand in Asia

Heineken was voted the No. 1 beer in the 2010 Asia's Top 1000 Brands survey, The Chosun Ilbo communicated on July, 14.

The survey was conducted by market researcher TNS and Media Magazine on 3,322 consumers aged between 15 and 64 in 10 Asian countries including Korea, Australia, China and India.

Respondents were questioned about their favorite brands in 12 major product and service categories, including liquor and tobacco, cars, beverages, food, media and communications, electronics, cosmetics, and travel and leisure.

The premium Dutch beer brand was followed by Denmark's Carlsberg, China's Tsingtao, and Tiger from Thailand.

The top five brands across all categories were Sony, Samsung, Panasonic, LG and Canon.


14 July, 2010