E-Malt.com News article: Canada: Micro carbonated Molson M lager to become available across Canada

Molson Coors Canada, the Canadian division of Molson Coors Brewing Company, has increased the availability of its North American style micro carbonated lager, Molson M, across Canada, Drinks Business Review communicated on February, 23.

Developed in Montreal, Molson M has an ABV of 4.9% and is acclaimed to be the world's only micro carbonated lager.

Molson M senior brand manager Francois David said as Molson M was introduced in Quebec and the Maritimes the feedback from drinkers was very positive, and the company is now proud to share it with Canadians from coast to coast.

Molson M will be available in British Columbia and Alberta on 17 February, in Saskatchewan on the 18 February, in Manitoba on the 19 February and Ontario on the 21 February.

Molson Coors Brewing Company has operations in Canada, the US, U.K. and Asia. The company proudly offers brand portfolio in Canada includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's.

The company also partners with other brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager.

Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore.


23 February, 2011