E-Malt.com News article: US: The Boston Beer Company continues collaboration with homebrewers

The Boston Beer Company, the Boston-based brewer of Samuel Adams, will launch Category 23 LongShot variety six-pack in retails stores this month. The line features two homebrews of the 2010 Samuel Adams LongShot American Homebrew Contest, Drinks Business Review reported on March, 23.

Samuel Adams founder and brewer Jim Koch tapped homebrewers nationwide to think outside the box and develop a 'Category 23' style beer.

The 2011 Samuel Adams LongShot American Homebrew Contest - Category 23 variety six-pack is available nationwide in select retail stores beginning in late March for a suggested retail price of $9.99.

The variety pack will include two bottles each of Richard Roper's Friar Hop Ale, Rodney Kibzey's Blackened Hops, and Caitlin DeClercq's Honey B's Lavender Wheat.

Samuel Adams founder and brewer Jim Koch said he started homebrewing the first batch of Samuel Adams Boston Lager in his kitchen 27 years ago, and ever since then he has been passionate about creating unique and interesting brews that challenge the perception of what beer can be.

Today, The Boston Beer Company brews more than 30 styles of beer. The company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening.

For more than 15 years, Samuel Adams employees have competed in their own annual homebrew competition. The contest challenges Samuel Adams employees to channel their passion and knowledge for craft beer by experimenting in their own kitchens.


24 March, 2011