E-Malt.com News article: US, NV: The Great Basin Brewing Co. going regional

The Great Basin Brewing Co. of Reno-Sparks is going regional, ktvn.com reported on April, 9.

Officials for the brewery say they plan to bottle and distribute their signature Ichthyosaur "Icky" India pale ale outside of Nevada in the coming months.

They say it will be the first Reno-area beer to be bottled and sold outside the state. Great Basin has hired the northern Nevada-based advertising agency Furious Creative to create a new product-packaging design to help spur sales.

The Reno Gazette-Journal reports the initial round of packaging will include the Icky beer bottle label, six-pack caddy, 24-pack case, tap handle and growlers.


13 April, 2011