E-Malt.com News article: USA: Budweiser beer gets new design

AB InBev is giving the Budweiser can a makeover as it tries to reignite growth in the key U.S. beer market, and the new can will have a lot more red than its predecessor.

AB InBev, the world's largest brewer with other beer brands such as Stella Artois and Beck's, said on August, 3 that it was changing the design to give it an "updated look".

The new design keeps the same logos, including a red bowtie and gold-colored crown. It will roll out in the United States this summer and in other markets later this year, the Belgium-based company said.

While the previous red-and-white can leaned more toward white, the new model is markedly more red.

The new can design is the brand's 12th since Anheuser-Busch started selling Budweiser in cans in 1936.

The company, which has leading market share in the United States, suffered its first drop in worldwide beer sales in a year and a half during this year's first quarter, as price increases, rain in Brazil and high U.S. unemployment deterred drinkers.

05 August, 2011