E-Malt.com News article: USA: Heineken launches seasonal beer Noche Buena to select markets in US

Heineken USA announced on August, 25 the launch of Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. The limited edition traditional Mexican beer will make its way to select markets in the United States this October, Istockanalyst.com reported on August, 25.

“We are very excited to be slowly expanding the availability Noche Buena, Mexico's highest regarded seasonal beer,” said Paul Smailes, Senior Brand Director for Dos Equis, Heineken USA. “We're confident this fantastic beer, brewed in limited quantities, will be savored by those consumers looking for an exclusive winter seasonal.”

Noche Buena, Mexico’s #1 seasonal beer, will be available for purchase throughout Texas and Chicago in the beginning of October, arriving at Heineken USA’s distributors mid to late September.

Noche Buena will allow Heineken USA to continue to reach consumers who seek high-quality seasonal brews. Sales of seasonal beer were up 13.2 percent in food, drug, convenience and major market liquor stores in 2010, according to Nielsen.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.


26 August, 2011