E-Malt.com News article: 201

Heineken has made a substantial move for the fortification of its position in Brazil. This achievement was realized by reaching an important agreement with Molson brewery from Canada.

According to this agreement,Heineken will buy 20% from the stock of the new brewing group that will be created by Molson when joining Brazilian Kaiser (purchased recently by Molson) and Bavaria. The new group is expected to have a share of 18% in the Brazilian beer market, the fourth largest in the world.

At the same time, Heineken signed a licensing contract for brewing Heineken in Brazil and extended its distribution contract with Molson in Canada to 10 years.

Heineken declared that the price that it must pay for this transaction is of USD 220 mln.


20 March, 2002